49 Goldhawk Road, London, W12 8QP Data via plota.co.uk

P/2026/00504/ADV - Advertisement Approved

Proposal

Display of 1no. internally illuminated fascia sign, 1no. non-illuminated fascia sign, 1no. internally illuminated projecting sign, 1no. dibond panel wrapped around the ATM surround, and 1no. vinyl internally applied to the shopfront glazing to the north elevation at ground floor level. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
26 Feb 2026
✓
Validated
7 Apr 2026
✓
Approved
10 Jul 2026

Approved on 10 Jul 2026 · Last checked 21 Sept 2026

Documents 17

All documents on the council site ↗

Site constraints 6

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Air quality management area: Hammersmith and Fulham AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Shepherds Bush Town Centre
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Conservation area 58 m away: Hammersmith Grove; Inside the Hammersmith and Fulham built-up area.
Not affected
Not green belt · No listed building at the site · No scheduled monument at the site

Checked on 25 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advertisement
Postcode
W12 8QP
Received
26 Feb 2026
Validated
7 Apr 2026
Ward
Addison
Case officer
Show
Decision
Application Approved
Decision date
10 Jul 2026
Applicant
Show
Freehold owner
Show

How this decision compares

Decided in 94 days from validation, 32 days slower than Hammersmith and Fulham's median of 62 for signs and adverts. Approved, as 97% of signs and adverts here are.

42%decided within 8 weeks
97%approved
38decided in the last year

Plota live figures for signs and adverts decided by Hammersmith and Fulham in the last twelve months, from validation. Hammersmith and Fulham decision record →

Public comments

No public comments yet.

Read the comments on the council site ↗

Consultation & key dates

Consultation
1 May 2026
Comments by
29 May 2026
Statutory expiry
2 Jun 2026
Hammersmith and Fulham
Planning Authority Score
3.7/10
Below average
#210 of 296 councils
Relevant to this application:
Other decisions

Hammersmith and Fulham is one of the slowest councils in England for householder decisions, ranking #281 out of 296. The council extends the time limit on 63% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are more likely to be approved here than most councils, with a 99% approval rate vs 90% nationally.

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Hammersmith and Fulham decision statistics
Based on MHCLG data, the year to March 2026
95%
Overall approval rate
Above avg (87%) #20 of 296
99%
Householder approved
Above avg (90%) #4 of 296
33%
Decided in 8 weeks
Below avg (63%) #281 of 296
63%
Extended time limit
Above avg (41%) #275 of 296
97%
Minor dwellings approved
209 decided (1-9 homes)
100%
Major dwellings approved
1 decided (10+ homes)
92%
Change of use approved
37 decided
1,321
Total decisions
60 refused in the year to March 2026

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.