274 North End Road, London, SW6 1NJ Data via plota.co.uk

P/2026/01809/ADV - Advertisement REGISTERED: Pending recommendation

Proposal

Display of internally illuminated fascia signs to the front corner elevation and front elevation fronting North End Road, and 1no. internally illuminated double sided projecting sign to the North End Road elevation. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
16 Jul 2026
✓
Validated
17 Jul 2026
Decision
Expected by 11 Sept 2026

Under consideration

No decision has been issued yet. Plota predicted a decision around 9 Oct 2026; it is now day 84.

The consultation period closed on 26 Aug 2026.

Site constraints 8

Grade II listed: Gate Piers to No 282
List entry 1079796 · 22 m away · 1 more listed building within 150 m (1 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other one with distances
Historic England ↗
Flood zone 2, rivers and sea
Medium chance: between a 1 in 100 and 1 in 1,000 annual chance from rivers, or 1 in 200 to 1 in 1,000 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Air quality management area: Hammersmith and Fulham AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Fulham Town Centre
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 844 m away: Thames Tideway Tunnel
The site is 844 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted.
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Conservation area 50 m away: Sedlescombe Road; Inside the Hammersmith and Fulham built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area83 m² (893 sq ft)
Energy ratingC (asset rating 60)
UseA1/A2 Retail and Financial/Professional services
HeatingAir Conditioning

From the energy performance certificate lodged in October 2016, the latest held for this property. The building may have changed since. View the certificate

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Important details

Application type
Advertisement
Postcode
SW6 1NJ
Received
16 Jul 2026
Validated
17 Jul 2026
Ward
Lillie
Case officer
Show
Applicant
Show
Freehold owner
Show

Decision outlook

Day 84, past the statutory target. 85% of signs and adverts in Hammersmith and Fulham are decided within thirteen weeks, which runs to 16 Oct 2026; extensions of time are common, and the council need not decide on the day. Last seen undecided on 7 Oct 2026.

Day 8428 days past the 56-day target
43%decided within 8 weeks
98%approved
42decided in the last year

Plota live figures for signs and adverts decided by Hammersmith and Fulham in the last twelve months, from validation. Hammersmith and Fulham decision record →

Consultation & key dates

Consultation
29 Jul 2026
Comments by
26 Aug 2026
Site or press notice
5 Aug 2026
Statutory expiry
11 Sept 2026
Hammersmith and Fulham
Planning Authority Score
3.7/10
Below average
#210 of 296 councils
Relevant to this application:
Other decisions

Hammersmith and Fulham is one of the slowest councils in England for householder decisions, ranking #281 out of 296. The council extends the time limit on 63% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are more likely to be approved here than most councils, with a 99% approval rate vs 90% nationally.

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Hammersmith and Fulham decision statistics
Based on MHCLG data, the year to March 2026
95%
Overall approval rate
Above avg (87%) #20 of 296
99%
Householder approved
Above avg (90%) #4 of 296
33%
Decided in 8 weeks
Below avg (63%) #281 of 296
63%
Extended time limit
Above avg (41%) #275 of 296
97%
Minor dwellings approved
209 decided (1-9 homes)
100%
Major dwellings approved
1 decided (10+ homes)
92%
Change of use approved
37 decided
1,321
Total decisions
60 refused in the year to March 2026

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.