152-154 Cromwell Road, London, SW7 4EF Data via plota.co.uk

CA/26/03056 - Advertisement consent Approved
Signs & adverts

Proposal

Installation of temporary decorative scaffold shround comprising a 1:1 printed image of the building facade with an inset area for advertising and information measuring 13 x 6.75 metres (extension to the period granted by application ref:). Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
11 Jun 2026
✓
Approved
11 Sept 2026

Approved on 11 Sept 2026 · Last checked 20 Oct 2026

Planning committee

Decided by Kensington and Chelsea Planning Applications Committee on 8 Sept 2026.

Approved unanimously

As officers recommended.

  • Officers advised approval because the temporary shroud would not harm visual amenity, neighbouring amenity or highway safety.
  • No public consultation was undertaken, no representation letters were received, and the highways consultee raised no objection.
  • Members unanimously granted advertisement consent with the officer’s conditions.
Read how the committee decided The proposal, site history, officers’ assessment, consultation, committee decision and conditions.

Source: Plota analysis of Kensington and Chelsea's committee minutes of 8 Sept 2026.

Documents

View the documents on the council's website ↗

Associated applications 2

  • AdvertisementCA/26/03056This application
    Installation of temporary decorative scaffold shround comprising a 1:1 printed image of the building facade with an inset area…
  • council archive

Licence at this address

  • Licence Casual Bag Stores Premises licence · in force since 12 Nov 2020 · elsewhere in the building Licensed hours: alcohol until 23:00 (Sun 22:00)
    Food hygiene rating: 5 (Very good)Inspected 29 May 2025

Licensed hours are what the licence permits, not opening times.

Site constraints 9

2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Conservation area about 21 m away: Courtfield
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Also on the record
3 listed buildings within 150 m of the postcode pin; National infrastructure project about 1431 m away: Thames Tideway Tunnel; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square; Tree preservation order about 21 m away; Heritage at risk about 89 m away: Entrance Arch From Courtfield Gardens, Gaspar Mews.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

22 Oct 2026Pending

Natural History Museum, Cromwell Road, London, SW7 5BD

Details required by condition 3a (submission of details - (a) Detailed design of...

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
SW7 4EF
Received
11 Jun 2026
Validated
11 Jun 2026
Ward
Queen's Gate
Case officer
Show
Target decision
6 Aug 2026
Decision
Granted
Decision date
11 Sept 2026
Applicant
Show

How this decision compares

Decided in 92 days from validation, 25 days slower than Kensington and Chelsea's median of 67 for signs and adverts. Approved, as 91% of signs and adverts here are.

42%decided within 8 weeks
91%approved
272decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
3 Jul 2026

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Installation of externally illuminated temporary decorative scaffold shroud comprising a…
CA/25/00725
2024 Approved
Installation of temporary decorative scaffold shroud comprising a 1:1 image of the buildi…
CA/24/03969
Within ~100m

Nearby activity

2025
9 Collingham Place, London, SW5 0QE
Erection of additional mansard floor at fourth floor level to enlarge the existing flat a…
PP/25/06282
2025 Approved
Opposite No. 147A Cromwell Road, London, SW5 0QD
Removal of an existing InLink Unit, and the deployment of a replacement Street Hub 3 unit…
PP/25/04455
2025 Approved
Opposite No. 147A Cromwell Road, London, SW5 0QD
Removal of an existing InLink Unit, and the deployment of a replacement Street Hub 3 unit…
CA/25/04456
2025 Approved
156 Cromwell Road, London
DOCUMENTS AND DRAWINGS ARE NOT AVAILABLE ELECTRONICALLY FOR THIS APPLICATION. PLEASE CALL…
PP/25/03121
2025 Withdrawn
Opposite No. 147A Cromwell Road, London, SW5 0QD
Removal of an existing InLink Unit, and the deployment of a replacement Street Hub 3 unit…
PP/25/02163
2025 Withdrawn
Opposite No. 147A Cromwell Road, London, SW5 0QD
Removal of an existing InLink Unit, and the deployment of a replacement Street Hub 3 unit…
CA/25/02164
2024 Approved
Flat 1, 4 Collingham Road, London, SW5 0LT
Installation of double hung sash window in new position, inside existing opening, with ne…
PP/24/06817
2024 Approved
145 Cromwell Road, LONDON, SW7 4DW
Replacement window to rear communal staircase to increase existing opening area to allow…
PP/24/05888
2024 Approved
Flat 1, 4 Collingham Road, LONDON, SW5 0LT
Replacement of existing non-original single glazed sash windows and fixed glazing with ne…
PP/24/05053
2023 Approved
First Floor Front, 142 Cromwell Road, LONDON, SW7 4EF
Change of use of the mezzanine floor office and first floor front office (Use Class E) to…
PP/23/06238
2023 Withdrawn
Basement And Ground Floor, 132 Cromwell Road, LONDON, SW7 4HA
Part change of use of the ground floor unit from Restaurant (Use Class E(b)) to Residenti…
PP/23/05271
2023 Approved
152A Cromwell Road, London, SW7 4EF
Creation of three separate entrances, fully glazed; the first leading to the basement; th…
PP/23/05469
2022 Withdrawn
Basement And Ground Floor, 132 Cromwell Road, London, SW7 4HA
Provision of 2 x studio flats/apartments at ground floor level to the rear of the restaur…
PP/22/03044
2023 Approved
Basement and Ground Floor, 156 Cromwell Road, LONDON, SW7 4EF
Change of use of ground and basement floor from commercial use to Cafe (fall under same u…
CL/23/01638
2023 Approved
Flat 14, 3-5 Collingham Place, LONDON, SW5 0QE
Erection of a replacement extension on flat roof at rear third floor level.
PP/23/01339
2023 Approved
Ground Floor, 152A Cromwell Road, LONDON, SW7 4EF
Installation of extractor fan grille on front elevation of property. (Retrospective appli…
PP/23/00482
2022 Approved
9 and 9A Gaspar Mews, LONDON, SW5 0NB
Amalgamation of two flats with associated garage space to create (128.5sqm inc garage) si…
PP/22/07882
2022 Approved
Basement And Ground Floor, 132 Cromwell Road, LONDON, SW7 4HA
Replacement shop front with new shop front consisting of sliding folding doors
PP/22/02652
2022 Withdrawn
Ground Floor, 152A Cromwell Road, LONDON, SW7 4EF
Installation of extractor fan grille at front elevation of property (Retrospective Applic…
PP/22/05128
2022 Approved
Flat B, 44 Courtfield Gardens, LONDON, SW5 0LZ
Replacement of non-original, partially blocked up single glazed sash window with double g…
PP/22/02279
2017 Withdrawn
131-137 Cromwell Road, LONDON, SW7 4DU
***WITHDRAWN***Variation of Condition 1 (submitted drawings) of planning permission PP/11…
PP/17/00684
2016 Withdrawn
131-137 Cromwell Road, LONDON, SW7 4DU
Variation of Condition 1 (submitted plans) of planning permission PP/11/02324 to substitu…
PP/16/06790
2016 Approved
11,13 and 15 Collingham Place, LONDON, SW5 0QE
Conversion into 26 self-contained units comprising 20 studio flats and 6 x 1-bed flats fo…
PP/16/06138
2016 Approved
Flat 4, 152 Cromwell Road, LONDON, SW7 4EF
Retrospective planning application for replacement windows
PP/16/03161
2016 Withdrawn
11, 13 and 15 Collingham Place, LONDON, SW5 0QE
Conversion into 26 self-contained units comprising 20 studio flats and 6 x 1-bed flats fo…
PP/16/03825
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings