Land outside 389 Chiswick High Road, Chiswick, London Data via plota.co.uk

P/2026/2272 - Advertisement Application Refused

Proposal

Installation of a double sided internally illuminated digital display on the proposed communications hub Data via plota.co.uk

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View original council record ↗Last checked 28 Oct 2026, 02:48

Street View

Application progress

✓

Received

4 Aug 2026

✓

Validated

11 Aug 2026

✗

Refused

5 Oct 2026

Appeal

Not lodged

Refused on 5 Oct 2026 · Last checked 6 Oct 2026

Documents 13

Site constraints 8

Flood zone 3, rivers and sea

High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.

The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.

Flood map ↗

Kew Bridge conservation area

Also Kew Bridge. Demolition needs planning permission and permitted development is restricted.

The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.

Article 4 direction

Dwellinghouses (C3) to small HMOs (C4) - borough-wide Article 4 Direction. Named permitted development rights are withdrawn here.

An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.

Archaeological priority area: The line of the main Roman Road from Londinium to Silchester and the West

An assessment or field evaluation may be asked for before ground works.

The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.

Air quality management area: Hounslow AQMA

The council has declared the area as failing an air quality objective.

Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.

Council record ↗

1 listed building within 150 m

Nearest: Kew Bridge Station, Grade II, 52 m away

The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.

Historic England ↗

Also on the record

Inside the Hounslow built-up area; Public transport access: PTAL 3 (moderate), TfL 2023, for the 100 m square.

Not affected

Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council: Hounslow
Application type: Advertisement Application
Received: 4 Aug 2026
Validated: 11 Aug 2026
Ward: Chiswick Gunnersbury
Case officer: Show
Decision: Refused
Decision date: 5 Oct 2026
Applicant: Show

How this decision compares

Decided in 55 days from validation, about the council's usual 56 days. Refused, as 29% of signs and adverts here are.

This one55d

Council56d

UK55d

69%decided within 8 weeks

71%approved

93decided in the last year

Plota live figures for signs and adverts decided by Hounslow in the last twelve months, from validation. Hounslow decision record →

Public comments

No public comments yet.

Read the comments on the council site ↗

Consultation & key dates

Consultation: 12 Aug 2026
Comments by: 21 Aug 2026
Statutory expiry: 6 Oct 2026

Hounslow

Planning Authority Score

2.1/10

Poor

#268 of 296 councils

Relevant to this application:

Other decisions

Hounslow is slower than most councils at deciding householder applications, ranking #203 out of 296. 47% of applications have the time limit extended, above the 41% national average. Hounslow is also one of the strictest councils - it refuses more householder applications than almost any other, with only 75% approved vs 90% nationally.

One of the strictest councils

only 75% approved vs 90% nationally

These figures are council-wide context, not a prediction for this application. View full council performance

Hounslow decision statistics

Based on MHCLG data, the year to March 2026

71%

Overall approval rate

Below avg (87%) #294 of 296

75%

Householder approved

Below avg (90%) #293 of 296

56%

Decided in 8 weeks

Below avg (63%) #203 of 296

47%

Extended time limit

Above avg (41%) #208 of 296

38%

Minor dwellings approved

82 decided (1-9 homes)

93%

Major dwellings approved

14 decided (10+ homes)

29%

Change of use approved

72 decided

1,191

Total decisions

340 refused in the year to March 2026

Land outside 389 Chiswick High Road, Chiswick, London Data via plota.co.uk

Proposal

Application progress

Documents 13

Decision & officer reports 2

Statements & assessments 7

Plans & drawings 3

Application forms 1

Site constraints 8

Nearby new applications

Important details

How this decision compares

Public comments

Consultation & key dates