The George Inn 44 The Street Newnham Kent ME9 0LL Data via plota.co.uk

26/500298/ADV - Advert Application Approved
Signs & adverts

Proposal

Advertisement Consent: 1 x externally illuminated pole sign, 3 x externally illuminated fascia signs, 1 x externally illuminated 'Specials' sign, 1 x non-illuminated 'Welcome' sign attached to existing pergola facing car park. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
4 Feb 2026
✓
Consultation
10 Mar 2026
✓
Approved
1 Apr 2026

Approved on 1 Apr 2026 · Delegated Decision · Last checked 2 Aug 2026

Documents 8

Decision & officer reports 2

PDF Permitted ADV Decision · 1 Apr 2026 View ↗ PDF Delegated Report Delegated Report · 1 Apr 2026 View ↗

Statements & assessments 1

PDF Heritage Statement Heritage Statement · 30 Jan 2026 View ↗

Consultation & comments 3

PDF KCC Highways Consultee Comment · 24 Mar 2026 View ↗ PDF Conservation Officer Consultee Comment · 18 Mar 2026 View ↗ PDF Online Comment Neighbour Comments · 16 Feb 2026 View ↗

Other documents 2

PDF ApplicationFormRedacted Application Details · 26 Jan 2026 View ↗ PDF Signs to be replaced Photographs · 26 Jan 2026 View ↗

All documents on the council site ↗

Site constraints 6

Grade II listed: The George Inn
List entry 1055829 · The pin is inside its outline · 11 more listed buildings within 150 m (1 Grade II*, 10 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 11 with distances
Historic England ↗
Kent Downs National Landscape
Great weight to conserving the landscape; major development restricted.
Previously an area of outstanding natural beauty, which is still the designation in law. Since 2023 authorities must seek to further its purpose, not merely have regard to it.
Doddington and Newnham conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Agricultural land, grade 3a
Best and most versatile land (grades 1, 2 and 3a). Source: the Predictive Agricultural Land Classification Map (Defra and Natural England, 2025; the Welsh Government's Predictive ALC Map 2 in Wales), a model rather than a site survey. Natural England's Provisional ALC map (1:250,000, 1970s) agrees.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
Habitat network: Network Enhancement Zone 1
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Radon affected area, class 6
An estimated 30% or more of homes reach the radon action level. Indicative for the 1 km square, which takes the highest class found in it; a radon test gives the answer for a building.
From the British Geological Survey and UK Health Security Agency indicative atlas. Under building regulations, as the BRE guide BR 211 (2023) sets out, new buildings and extensions need basic radon protection from class 3 in England and Wales and from class 2 in Scotland, and full protection from class 5. The class at the site itself, from the detailed BGS map, decides which.
UKHSA radon ↗
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area597 m² (6,426 sq ft)
Energy ratingC (asset rating 58)
UseRestaurants and Cafes/Drinking Establishments/Takeaways
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in September 2024, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Swale
Application type
Advert Application
Postcode
ME9 0LW
Received
4 Feb 2026
Validated
4 Feb 2026
Ward
East Downs
Parish
Newnham
Case officer
Show
Target decision
1 Apr 2026
Decision
Application Permitted
Decision date
1 Apr 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Colin Ladd Associates

How this decision compares

Decided in 56 days from validation, about the council's usual 55 days. Approved, as 100% of advertisement consent here are.

100%decided within 8 weeks
100%approved
12decided in the last year

Plota live figures for advertisement consent decided by Swale in the last twelve months, from validation. Swale decision record →

Consultation & key dates

Alt. reference
PP-14637804
Planning Portal ref
PP-14637804
Comments by
31 Mar 2026
Site or press notice
10 Mar 2026
Statutory expiry
1 Apr 2026
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2024 Approved
The Yard The Street Newnham Kent ME9 0LW
Change of use of existing two storey stable into 1no. dwelling, creation of access, 3no…
24/504606/FULL
2024 Approved
The Yard The Street Newnham Kent ME9 0LW
Change of use of existing two storey stable into 1no. dwelling, creation of access, 3no…
24/504606/FULL
2025 Approved
54 The Street Newnham Kent ME9 0LL
Erection of single storey rear extension and first floor front extension. Addition of doo…
25/500052/FULL
2025 Approved
54 The Street Newnham Kent ME9 0LL
Erection of single storey rear extension and first floor front extension. Addition of doo…
25/500052/FULL
2024 Approved
39 The Street Newnham Kent ME9 0LL
Conservation Area Notification to reduce the crown of two Tilia (G1) trees which have for…
24/502911/TCA
2024 Approved
39 The Street Newnham Kent ME9 0LL
Conservation Area Notification to reduce the crown of two Tilia (G1) trees which have for…
24/502911/TCA
2022 Approved
47 The Street Newnham Sittingbourne Kent ME9 0LN
Listed Building Consent for restoration of the front windows back to their original sash…
22/501509/LBC
2022 Approved
Norfolk Cottage The Street Newnham Sittingbourne Kent ME9 0LL
Conservation Area notification: Betula Pendula - Silver Birch: Mature tree located on the…
22/500861/TCA
2022 Approved
St Peters Grange Seed Road Newnham Sittingbourne Kent ME9 0NA
Conservation Area Notification for 1 x (T1) Prunus lusitanica - Portugal laurel - to redu…
22/500442/TCA
2021 Approved
47 The Street Newnham Sittingbourne Kent ME9 0LN
Conservation area notification to: Fell and stump grind one Cherry; Fell and stump grind…
21/505827/TCA
2021 Approved
39 The Street Newnham Sittingbourne Kent ME9 0LL
Conservation Area Notification - T1 Taxus bacata - common yew: Sever and strip the ivy fr…
21/504962/TCA
2018 Approved
The Old Chapel Sharsted Hill Newnham Kent ME9 0LT
Retrospective application to change of use and conversion of redundant chapel to a dwelli…
18/502188/FULL
2018 Approved
The Old Chapel Sharsted Hill Newnham Kent ME9 0LT
Retrospective application to change of use and conversion of redundant chapel to a dwelli…
18/502188/FULL
2018 Approved
Land At Church View Seed Road Newnham Sittingbourne Kent ME9 0LW
Proposed new two storey semi detached cottages.
18/501042/FULL
2018 Approved
Land At Church View Seed Road Newnham Sittingbourne Kent ME9 0LW
Proposed new two storey semi detached cottages.
18/501042/FULL
2018 Approved
Vicarage Yard The Street Newnham Sittingbourne Kent ME9 0LW
Change of use of existing two storey brick stable into a single dwelling and the refurbis…
17/504960/FULL
2018 Approved
Vicarage Yard The Street Newnham Sittingbourne Kent ME9 0LW
Change of use of existing two storey brick stable into a single dwelling and the refurbis…
17/504960/FULL
2018 Approved
39 The Street Newnham Sittingbourne Kent ME9 0LL
Tree in Conservation Area Notification - Crown reduce 2 x Lime trees by approx. 2m
18/500499/TCA
2018 Approved
39 The Street Newnham Sittingbourne Kent ME9 0LL
Tree in Conservation Area Notification - Crown reduce 2 x Lime trees by approx. 2m
18/500499/TCA
2017 Withdrawn
Land At Vicarage Yard The Street Newnham Sittingbourne Kent ME9 0LW
Proposed new two storey semi-detached cottages
17/502717/FULL
2016 Approved
39 The Street Newnham Kent ME9 0LL
Conservation area notification to Cherry (Prunus autumnalis) Crown Reduction - Reducing t…
16/505850/TCA
2019 Approved
Vicarage Yard The Street Newnham Sittingbourne Kent ME9 0LW
Non-material amendment application for planning permission 18/501042/FULL - Changes in th…
19/504303/NMAMD
2019 Approved
Vicarage Yard The Street Newnham Sittingbourne Kent ME9 0LW
Non-material amendment application for planning permission 18/501042/FULL - Changes in th…
19/504303/NMAMD
2019 Approved
The Old Chapel Sharsted Hill Newnham ME9 0LT
Submission of Details pursuant to Condition 3 - Joinery of planning permission 18/502188/…
19/501785/SUB
2019 Approved
The Old Chapel Sharsted Hill Newnham ME9 0LT
Submission of Details pursuant to Condition 3 - Joinery of planning permission 18/502188/…
19/501785/SUB
Swale
Planning Authority Score
2.3/10
Poor
#263 of 296 councils
Relevant to this application:
Other decisions

Swale is one of the slowest councils in England for householder decisions, ranking #275 out of 296. The council extends the time limit on 70% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Swale decision statistics
Based on MHCLG data, the year to March 2026
89%
Overall approval rate
Above avg (87%) #143 of 296
94%
Householder approved
Above avg (90%) #120 of 296
37%
Decided in 8 weeks
Below avg (63%) #275 of 296
70%
Extended time limit
Above avg (41%) #286 of 296
72%
Minor dwellings approved
81 decided (1-9 homes)
84%
Major dwellings approved
25 decided (10+ homes)
95%
Change of use approved
22 decided
658
Total decisions
71 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.