Apartment 101, IQ LONGWOOD PLACE, 3 Longwood Close, Coventry, CV4 8QE Data via plota.co.uk

PL/2026/0001542/ADV - ADV Application for consent to display an advertisement(s) consent Approved

Proposal

Advert consent for 2x sets of illuminated built-up individual letters on runner bars , 12 sets of non illuminated face applied window graphics and 2x non illuminated projecting signs Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
3 Sept 2026
✓
Approved
22 Oct 2026

Approved on 22 Oct 2026 · Delegated decision · Last checked 24 Oct 2026

Site constraints 8

Article 4 direction
HMO - 30.9.23. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Coventry City-Wide AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Local nature reserve 243 m away: Park Wood
Work nearby can need a habitats assessment.
Harm to a protected site is only accepted where there is no alternative and an overriding public interest.
Also on the record
Radon affected area, class 2; Coalfield, development low risk area; Inside the Coventry built-up area; Natural England's Provisional ALC map (1:250,000, 1970s) had this area as grade 3, but it predates the buildings here and the current map does not class it as farmland.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 17 October 2026. Historic England, the Environment Agency, Natural England, the Mining Remediation Authority, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Coventry
Application type
ADV Application for consent to display an advertisement(s) consent
Postcode
CV4 8QE
Received
3 Sept 2026
Validated
3 Sept 2026
Ward
Wainbody
Case officer
Show
Target decision
29 Oct 2026
Decision
Express consent
Decision date
22 Oct 2026
Decision level
Delegated decision
Applicant
Show
Agent
Ashleigh Signs

How this decision compares

Decided in 49 days from validation, about the council's usual 52 days. Approved, as 71% of signs and adverts here are.

94%decided within 8 weeks
71%approved
96decided in the last year

Plota live figures for signs and adverts decided by Coventry in the last twelve months, from validation. Coventry decision record →

Consultation & key dates

Statutory expiry
29 Oct 2026
Coventry
Planning Authority Score
7.7/10
Good
#35 of 296 councils
Relevant to this application:
Other decisions

Coventry is one of the fastest councils in England for householder decisions, ranking #13 out of 296. Only 13% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly more likely to be approved here (90%) than the national average (90%).

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Coventry decision statistics
Based on MHCLG data, the year to March 2026
84%
Overall approval rate
Below avg (87%) #219 of 296
90%
Householder approved
Above avg (90%) #189 of 296
91%
Decided in 8 weeks
Above avg (63%) #13 of 296
13%
Extended time limit
Below avg (41%) #7 of 296
72%
Minor dwellings approved
114 decided (1-9 homes)
89%
Major dwellings approved
28 decided (10+ homes)
74%
Change of use approved
100 decided
1,131
Total decisions
186 refused in the year to March 2026