Apartment 101, IQ LONGWOOD PLACE, 3 Longwood Close, Coventry, CV4 8QE Data via plota.co.uk

Pending PL/2026/0001542/ADV - ADV Application for consent to display an advertisement(s) consent
Signs & adverts
Council
Coventry 7.7/10
Date received
9 Sept 2026
Postcode
CV4 8QE
Type
ADV Application for consent to display an advertisement(s) consent

Description

Advert consent for 2x sets of illuminated built-up individual letters on runner bars , 12 sets of non illuminated face applied window graphics and 2x non illuminated projecting signs Data via plota.co.uk

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Last checked

Decision outlook

Plota predicts a decision around 2 Nov 2026, from recent advertisement consent across the UK.

Day 4 of the 56-day target. Councils usually decide advertisement consent by day 54.

Day 452 days to the 56-day target
70%decided within 8 weeks
87%approved
5,725decided in the last year

Plota live figures for advertisement consent decided across the UK in the last twelve months, from validation; too few recent advertisement consent in Coventry to go on. Coventry decision record →

Site constraints 5

Article 4 direction
HMO - 30.9.23. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Coventry City-Wide AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
Inside the Coventry built-up area; the 1970s provisional farmland map had this area as grade 3, but it predates the buildings here and the current map does not class it as farmland.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Historical activity at this location

6 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2023 Approved
Land At Avon House Swift House And Welland House Longwood Close, Coventry, CV4 8HZ
Non-material amendment (updates to the lower ground floor to Block D, glazed door to Bloc…
PL/2023/0001841/NMA
2023 Approved
Avon House Longwood Close, Coventry, CV4 8HZ
Submission of details to discharge conditions 7 (remediation scheme); 11 (flooding and dr…
PL/2023/0001738/DCA
2022 Approved
Land At Avon House Swift House And Welland House Longwood Close, Coventry
Demolition of existing buildings and construction of student accommodation (sui-generis)…
FM/2022/0980
2019 Approved
Land At Avon House Swift House And Welland House Longwood Close, Coventry,
External alterations to existing ground floor entrance; to alter the existing lower groun…
FUL/2019/1284
2018 Approved
Avon House Longwood Close, Coventry, CV4 8HZ
Installation of 2 condenser units at floor level and 1 louvres above door to be positione…
FUL/2018/0719
2017 Approved
Street Record Longwood Close, Coventry,
Creation of temporary car park for a period of 5 years in association with the operation…
FUL/2017/1696
Coventry
Planning Authority Score
7.7/10
Good
#35 of 296 councils
Relevant to this application:
Other decisions

Coventry is one of the fastest councils in England for householder decisions, ranking #13 out of 296. Only 13% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly more likely to be approved here (90%) than the national average (90%).

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Coventry decision statistics
Based on MHCLG data, the year to March 2026
84%
Overall approval rate
Below avg (87%) #219 of 296
90%
Householder approved
Above avg (90%) #189 of 296
91%
Decided in 8 weeks
Above avg (63%) #13 of 296
13%
Extended time limit
Below avg (41%) #7 of 296
72%
Minor dwellings approved
114 decided (1-9 homes)
89%
Major dwellings approved
28 decided (10+ homes)
74%
Change of use approved
100 decided
1,131
Total decisions
186 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings