Lillie Road Shops,2-14 Lillie Road, and the rear gardens of 14 Lillie Road and 7-11 Empress Place,London,SW6 1TU Data via plota.co.uk

P/2026/02656/ADV - Advertisement REGISTERED: Under Consultation
Signs & adverts

Proposal

The continued display of 7 externally illuminated fascia signs and 6 non-illuminated projecting wall signs at 2-14 Lillie Road, and 1 illuminated painted graphic sign at 10 Lillie Road. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
16 Oct 2026
✓
Validated
19 Oct 2026
Decision
Expected by 14 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 19 Dec 2026 and 31 Dec 2026, from Hammersmith and Fulham's recent signs and adverts.

Comments are open until 25 Nov 2026

Comment on this application ↗

Documents 11

Statements & assessments 2

PDF SIGNAGE AND ADVERTISING DESIGN STATEMENT REV A - PART 01.pdf Design & Access Statement · 20 Oct 2026 View ↗ PDF SIGNAGE_AND_ADVERTISING_DESIGN_STATEMENT__REV_A_-PART02.pdf Design & Access Statement · 20 Oct 2026 View ↗

Plans & drawings 5

PDF 204A PROPOSED SIGNAGE ZONES 14 LILLIE ROAD.pdf Proposed Drawings · 20 Oct 2026 View ↗ PDF 205A PROPOSED SIGNAGE ZONES 2 12 LILLIE ROAD.pdf Proposed Drawings · 20 Oct 2026 View ↗ PDF 500 SHOPFRONT SIGNAGE DETAILS.pdf Proposed Drawings · 20 Oct 2026 View ↗ PDF 202A EXISTING SOUTH ELEVATION.pdf Proposed Drawings · 20 Oct 2026 View ↗ PDF 201A EXISTING SOUTH AND WEST ELEVATION.pdf Proposed Drawings · 20 Oct 2026 View ↗

Application forms 1

PDF ApplicationFormRedacted.pdf Application Form Redacted · 20 Oct 2026 View ↗

Other documents 3

PDF ACK_VALID_APPLICATION Acknowledgement letter · 26 Oct 2026 View ↗ PDF SITE_NOTICE_ADVERTISEMENT_CONSENT Site Notice · 26 Oct 2026 View ↗ PDF Lillie Road Combined Covering Letter.pdf Report · 20 Oct 2026 View ↗

All documents on the council site ↗

Site constraints 10

Flood zone 2, rivers and sea
Medium chance: between a 1 in 100 and 1 in 1,000 annual chance from rivers, or 1 in 200 to 1 in 1,000 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Air quality management area: Hammersmith and Fulham AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
National infrastructure project 1082 m away: Thames Tideway Tunnel; Registered park or garden 108 m away: Brompton Cemetery; 2 listed buildings within 150 m; Inside the Hammersmith and Fulham built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square; Designated open space 4 m away; Conservation area 99 m away: Philbeach.
Not affected
Not green belt · No scheduled monument at the site

Checked on 27 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Submission of details of revised Surface Water Management Strategy pursuant to c...

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19 Oct 2026Pending

Lillie Road Shops,2-14 Lillie Road, and the rear gardens of 14 Lillie Road and 7-11 Empress Place,London,SW6 1TU

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Important details

Council
Hammersmith and Fulham
Application type
Advertisement
Postcode
SW6 1TU
Received
16 Oct 2026
Validated
19 Oct 2026
Ward
West Kensington
Case officer
Show
Applicant
Show
Agent
Caroline McIntyre / Spring Planning Ltd

Decision outlook

Day 9 of the 56-day target. Hammersmith and Fulham usually decides signs and adverts by day 65.

Day 956 days to the predicted decision (day 65)
36%decided within 8 weeks
94%approved
70decided in the last year

Plota live figures for signs and adverts decided by Hammersmith and Fulham in the last twelve months, from validation. Hammersmith and Fulham decision record →

Consultation & key dates

Consultation
26 Oct 2026
Comments by
25 Nov 2026
Site or press notice
4 Nov 2026
Statutory expiry
14 Dec 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Withdrawn
2-4 Lillie Road, London, SW6 1TU
Display of a hand painted mural advertisement sign, measuring 12m (height) x 8m (width)…
2025/00115/ADV
2024 Approved
17 Lillie Road, London, SW6 1UE
Display of non-illuminated vinyl sticker advertisement signs applied internally to shopfr…
2024/02826/ADV
2024 Withdrawn
Edward VII Court 9 Lillie Road London SW6 1TX
T1 Multi-stem Sycamore - remove to ground level (tag No. 0807), due to weak included bark…
2024/03246/TREE
2024 Approved
Land Adjacent To Empress Place, London
Advertisement consent for the installation of a 'Empress Museum' illuminated aluminium li…
2024/01902/ADV
2023 Approved
Lillie Road Shops 2-14 Lillie Road And The Rear Gardens Of 14 Lillie Road And 7-11 Empress Place London SW6 1TU
Temporary change of use from Class A4 to Class E at 8 Lillie Road, Class A5 to Class E at…
2023/02737/FUL
2023 Approved
Lillie Road Shops 2-14 Lillie Road And The Rear Gardens Of 14 Lillie Road And 7-11 Empress Place London SW6 1TU
The display of 7 externally illuminated fascia signs and 6 non-illuminated projecting wal…
2023/02738/ADV
2023 Approved
Lillie Bridge Shops 16 - 26 Lillie Road London SW6 1TS
Temporary change of use from mini cab office (Sui Generis) to flexible retail (Class E/F…
2023/02739/FUL
2023 Approved
Lillie Bridge Shops 16 - 26 Lillie Road London SW6 1TS
Display of 6 externally illuminated fascia signs and 5 non-illuminated projecting wall si…
2023/02740/ADV
2023 Approved
17 Lillie Road, London, SW6 1UE
Change of use of the ground floor of the property from Car Showroom (Sui Generis) to Clas…
2023/01886/FUL
2023 Approved
9 Seagrave Road, London, SW6 1RP
Installation of a new shopfront, including new shop entrance door and a fanlight above to…
2023/03118/FUL
2023 Approved
9 Seagrave Road, London, SW6 1RP
Display of non-illuminated lettering sign to the front elevation, and display of letterin…
2023/03201/ADV
2023 Approved
2-4 Lillie Road London SW6 1TU
Display of a non-illuminated banner sign measuring 5m (height) x 5m (width) fixed to the…
2023/01651/ADV
2023 Withdrawn
Flat 1, 17 Seagrave Road, London, SW6 1RP
Change of use of the unauthorised 7no. bedroom home in Multiple Occupation (Use Class Sui…
2023/01710/FUL
2022 Approved
18 Lillie Road, London, SW6 1TS
Display of non-illuminated signage on southern (front) elevation.
2022/03431/ADV
2022 Approved
The Lillie Langtry, 19 Lillie Road, London, SW6 1UE
Display of 1no. externally illuminated post mounted sign to replace existing to the front…
2022/03123/ADV
2022
17 Seagrave Road, London, SW6 1RP
Change of use of the ground floor flat, located on the Ground, lower ground and basement…
2022/01930/FUL
2021 Approved
7-17 Empress Place London SW6 1TT
Change of use of nos. 9-17 Empress Place from residential use to artistic and creative st…
2021/04027/FUL
2021 Approved
First And Second Floors, 2A Seagrave Road, London, SW6 1RR
Installation of a door to replace the existing window, erection of an external staircase…
2021/01092/FUL
2020 Approved
Lee Court Langtry Place London SW6 1XR
Replacement of existing single glazed timber framed windows and doors with new double gla…
2020/02872/FUL
2020 Approved
Flat A - E Edward VII Court 9 Lillie Road London SW6 1TX
Replacement of existing single glazed timber framed windows and doors with new double gla…
2020/02667/FUL
2016
2-26 Lillie Road And Empress Place London SW6
EIA request for a Scoping Opinion for development comprising the demolition of the existi…
2016/05551/SCOEIA
2016 Approved
Prince Of Wales 14 Lillie Road London SW6 1TU
Registration of the Prince of Wales as an Asset of Community Value
2016/00039/ACV
2016 Approved
Prince Of Wales 14 Lillie Road London SW6 1TU
Registration of the Prince of Wales as an Asset of Community Value
2016/00041/ACV
2016 Approved
Prince Of Wales 14 Lillie Road London SW6 1TU
Registration of the Prince of Wales as an Asset of Community Value
2016/00061/ACV
2016 Approved
Prince Of Wales 14 Lillie Road London SW6 1TU
Registration of the Prince of Wales as an Asset of Community Value
2016/00043/ACV
Hammersmith and Fulham
Planning Authority Score
3.7/10
Below average
#210 of 296 councils
Relevant to this application:
Other decisions

Hammersmith and Fulham is one of the slowest councils in England for householder decisions, ranking #281 out of 296. The council extends the time limit on 63% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are more likely to be approved here than most councils, with a 99% approval rate vs 90% nationally.

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Hammersmith and Fulham decision statistics
Based on MHCLG data, the year to March 2026
95%
Overall approval rate
Above avg (87%) #20 of 296
99%
Householder approved
Above avg (90%) #4 of 296
33%
Decided in 8 weeks
Below avg (63%) #281 of 296
63%
Extended time limit
Above avg (41%) #275 of 296
97%
Minor dwellings approved
209 decided (1-9 homes)
100%
Major dwellings approved
1 decided (10+ homes)
92%
Change of use approved
37 decided
1,321
Total decisions
60 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings