226 - 228 St Albans Road Watford WD24 4AU Data via plota.co.uk

26/00655/ADV - Advert Application Approved

Proposal

Consent to display internally non-illuminated 5x Vinyls, 1x Pain Frosting signs Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
19 Aug 2026
✓
Approved
1 Oct 2026

Approved on 1 Oct 2026 · Delegated Decision · Last checked 4 Oct 2026

Site constraints 2

Also on the record
Radon affected area, class 2; Inside the Watford (Watford) built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area200 m² (2,153 sq ft)
Energy ratingC (asset rating 56)
UseRetail/Financial and Professional Services
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in December 2023, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Watford
Application type
Advert Application
Postcode
WD24 4AU
Received
19 Aug 2026
Validated
19 Aug 2026
Ward
Callowland
Case officer
Show
Target decision
14 Oct 2026
Decision
Advertisement Consent
Decision date
1 Oct 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Tesco Bengaluru
Freehold owner
Show

How this decision compares

Decided in 43 days from validation, 11 days faster than Watford's median of 54 for signs and adverts. Approved, as 100% of signs and adverts here are.

88%decided within 8 weeks
100%approved
33decided in the last year

Plota live figures for signs and adverts decided by Watford in the last twelve months, from validation. Watford decision record →

Public comments

No public comments yet.

27 neighbours consulted · Last counted 4 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15167950
Planning Portal ref
PP-15167950
Comments by
9 Sept 2026
Env. assessment
No
Watford
Planning Authority Score
6.2/10
Average
#96 of 296 councils
Relevant to this application:
Other decisions

Watford is faster than most councils at deciding householder applications, ranking #41 out of 296. Only 21% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Watford is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Watford decision statistics
Based on MHCLG data, the year to March 2026
79%
Overall approval rate
Below avg (87%) #268 of 296
81%
Householder approved
Below avg (90%) #276 of 296
80%
Decided in 8 weeks
Above avg (63%) #41 of 296
21%
Extended time limit
Below avg (41%) #21 of 296
66%
Minor dwellings approved
41 decided (1-9 homes)
100%
Major dwellings approved
5 decided (10+ homes)
43%
Change of use approved
7 decided
526
Total decisions
111 refused in the year to March 2026

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.