33A - 33B High Street Theale Reading RG7 5AH Data via plota.co.uk

26/00039/ADV - Advert Application Approved
Signs & advertsCommercial premises

Proposal

One externally lit facia sign, fixed to the front elevation of the commercial property Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
9 Jan 2026
✓
Validated
22 Jan 2026
✓
Consultation
11 Mar 2026
✓
Approved
2 Jul 2026

Approved on 2 Jul 2026 · Delegated Decision · Last checked 25 Jul 2026

Documents 7

Decision & officer reports 2

PDF REPORT Delegated Report · 2 Jul 2026 View ↗ PDF APPROVED Decision Notice · 2 Jul 2026 View ↗

Consultation & comments 2

PDF Theale Parish Council Consultee Comment · 10 Feb 2026 View ↗ PDF Highways West Berkshire Council Consultee Comment · 29 Jan 2026 View ↗

Other documents 3

PDF Reading Chronicle Weekly Planning Notice 05.02.2026 Newspaper, Press · 5 Feb 2026 View ↗ PDF Proposed Sign Supporting Document · 15 Jan 2026 View ↗ IMG Existing Street Food Shack Sign Phototages Photo · 9 Jan 2026 View ↗

All documents on the council site ↗

Site constraints 7

Grade II listed: 33 and 35b, High Street
List entry 1215482 · The pin is inside its outline · 14 more listed buildings within 150 m (14 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 14 with distances
Historic England ↗
Theale High Street / Blossom Lane conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
National infrastructure project 525 m away: M4 Junctions 3 to 12 Smart Motorway
The site is 525 m from the project boundary. Highway, decided. The project page says whether consent was granted.
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Radon affected area, class 2; Inside the Theale (West Berkshire) built-up area; National landscape 476 m away: North Wessex Downs; Natural England's Provisional ALC map (1:250,000, 1970s) had this area as grade 3, but it predates the buildings here and the current map does not class it as farmland.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

3 Jul 2026Approved

Land To The Rear Of 49, 50 and 52 High Street Theale Reading RG7 5AN

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21 Aug 2026Approved

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Important details

Council
West Berkshire
Application type
Advert Application
Postcode
RG7 5AH
Received
9 Jan 2026
Validated
22 Jan 2026
Ward
Theale
Parish
Theale Parish Council
Case officer
Show
Target decision
19 Mar 2026
Decision
Approval
Decision date
2 Jul 2026
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 161 days from validation, 105 days slower than West Berkshire's median of 56 for signs and adverts. Approved, as 100% of signs and adverts here are.

59%decided within 8 weeks
100%approved
27decided in the last year

Plota live figures for signs and adverts decided by West Berkshire in the last twelve months, from validation. West Berkshire decision record →

Consultation & key dates

Comments by
1 Apr 2026
Site or press notice
11 Mar 2026
Statutory expiry
19 Mar 2026
Env. assessment
No

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Refused
No machinery inside. this will be used as storage purpose only. This outbuilding will be…
25/02723/CERTP
Within ~100m

Nearby activity

2025 Refused
33A -35 High Street Theale Reading
Retrospective application for an outbuilding which will be used for Office and a storage…
25/01748/FUL
2025
The Falcon 31 High Street Theale Reading RG7 5AH
T1 - Ash: pollard to 2m above primary fork T2 - Ash: dismantle to ground level T3 - Ash…
25/00007/TPW
2024
Land To Rear Of 46 To 48 High Street Theale Reading
Erection of detached dwelling with amenity space and car parking
24/02252/FUL
2024
44 - 46 High Street Theale Reading
Extension to and conversion of existing cottages to provide 2 no. flats and partial demol…
24/00745/FUL
2023 Approved
35A High Street Theale Reading RG7 5AH
T1 - Goat Willow - Remove to just above ground level. Main unions consist of multiple com…
23/01224/TPC
2022 Approved
46 High Street Theale Reading RG7 5AN
Erection of a ground floor extension. Removal of internal walls and existing chimney brea…
22/02828/CERTP
2022 Approved
44 High Street Theale Reading RG7 5AN
Erection of a ground floor extension. Removal of internal walls.
22/02826/CERTP
2022 Withdrawn
44 and 46 High Street Theale Reading West Berkshire RG7 5AN
The proposal consists of a first floor extension on no46, and the total refurbishment of…
22/01063/FULD
2021 Approved
Pilates Studio 27A High Street Theale Reading RG7 5AH
Conversion of pilates studio into 2 no. apartments. Including demolition of existing inte…
21/02312/CERTP
2021 Approved
Car Parking at Theale Court 11 - 13 High Street Theale Reading West Berkshire
Fell 2 ash and 1 sycamore
21/02544/TPC
2021 Approved
Unit 1 Brewery Court Theale Reading RG7 5AJ
Section 19: Variation of Condition 2 (Approved Plans) of Approved Application 17/00854/LB…
21/00102/LBC2
2020 Approved
30 High Street Theale Reading RG7 5AN
Replacing single pane wooden windows on the front and back of the house with double glaze…
20/02942/HOUSE
2020 Approved
Cumber Place Theale Reading
T2 Ash. Lower limbs need crown reduction to reduce lean towards building, 2 x secondary b…
20/02351/TPC
2020 Approved
38A High Street Theale Reading RG7 5AN
Change of use of the first floor from Class D1 (Therapy Suite) to Class B1A (Offices)
20/00049/FUL
2019 Approved
Unit 7 Brewery Court Theale Reading Berkshire RG7 5AJ
Change of use from B1 office to C3 2x 1 bed dwellings, including external alterations, in…
19/01794/LBC2
2019 Approved
Unit 7 Brewery Court Theale Reading Berkshire RG7 5AJ
Change of use from B1 office to C3 2x 1 bed dwellings, including external alterations to…
19/01792/FUL
2018 Refused
19 and 19A High Street Theale Reading Berkshire RG7 5AH
Demolition of existing building and construction of 15 no.dwellings, 2no. retail units (u…
18/03209/FULEXT
2019 Approved
6 Angel Court High Street Theale Reading Berkshire RG7 5JZ
One silver birch to be removed and replanted with smaller tree (cherry or similar small t…
19/01419/TPC
2019 Refused
The Falcon 31 High Street Theale Reading Berkshire RG7 5AH
4 x Fascia, 1 x Hanging, 1 x Hoarding and 1 x Other - 2 Brass Lanterns. Installation of r…
19/00685/ADV
2019 Refused
The Falcon 31 High Street Theale Reading Berkshire RG7 5AH
Installation of replacement illuminated and non illuminated signs to the exterior and rep…
19/00692/LBC2
2017 Approved
Unit 2 Brewery Court Theale Reading Berkshire RG7 5AJ
Change of use from B1 (office) to C3 (residential) creating 4no. flats
17/00913/FULD
2017 Approved
Unit 2 Brewery Court Theale Reading Berkshire RG7 5AJ
Change of use from B1 (office) to C3 (residential) creating 4no. flats
17/00914/LBC2
2016 Decided
Horticultural Trades Association Partners House Crown Lane Theale Reading Berkshire RG7 5BQ
T1 - Ash - Fell and remove.
16/03224/TPC
2016 Approved
Unit 4 Brewery Court Theale Reading Berkshire RG7 5AJ
Change of use from office (B1) to residential to create 4 flats in a listed building in a…
16/00159/LBC2
2016 Approved
Unit 4 Brewery Court Theale Reading Berkshire RG7 5AJ
Change of use from office (B1) to residential to create 4 flats in a listed building in a…
16/00158/FULD
West Berkshire
Planning Authority Score
3.9/10
Below average
#202 of 296 councils
Relevant to this application:
Other decisions

West Berkshire is slower than most councils at deciding householder applications, ranking #199 out of 296. Householder applications are slightly more likely to be approved here (93%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
West Berkshire decision statistics
Based on MHCLG data, the year to March 2026
90%
Overall approval rate
Above avg (87%) #122 of 296
93%
Householder approved
Above avg (90%) #142 of 296
57%
Decided in 8 weeks
Below avg (63%) #199 of 296
46%
Extended time limit
Above avg (41%) #203 of 296
55%
Minor dwellings approved
65 decided (1-9 homes)
96%
Major dwellings approved
25 decided (10+ homes)
77%
Change of use approved
57 decided
1,045
Total decisions
108 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use