Payphone Site Outside West End Gate Development Edgware Road London W2 1DH Data via plota.co.uk

26/04853/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of an internally illuminated double sided bus-stop digital advertisement screen capable of static and dynamic content display with automatic rotation of images to bus shelter outside Trillium Apartments. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
20 Jul 2026
✓
Approved
23 Sept 2026

Approved on 23 Sept 2026 · Delegated Decision · Last checked 23 Sept 2026

Documents 12

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 23 Sept 2026 View ↗ PDF DELEGATED REPORT Report · 23 Sept 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 20 Jul 2026 View ↗

Consultation & comments 2

PDF TFL Consultee Comment · 15 Sept 2026 View ↗ PDF ECNSLT-STD EXT CONSULTEES Background Papers · 27 Aug 2026 View ↗

Other documents 7

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 27 Aug 2026 View ↗ PDF ECNSLT-INTERNAL CONSULTS Background Papers · 27 Aug 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 21 Jul 2026 View ↗ PDF TFL APPLICATION LETTER WESTMINSTER JAN 2026 Background Papers · 20 Jul 2026 View ↗ PDF APPENDIX A TFL ADVERTISED SHELTER SPECIFICATION Background Papers · 20 Jul 2026 View ↗ PDF COVERING LETTER WESTMINSTER Background Papers · 20 Jul 2026 View ↗ PDF PLANNING PACK Background Papers · 20 Jul 2026 View ↗

All documents on the council site ↗

Site constraints 10

Article 4 direction
Article 4 Basement Development Permitted Rights Removed. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.10
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Conservation area 78 m away: Paddington Green; 3 listed buildings within 150 m; National infrastructure project 806 m away: London Strategic Heat Main Project, at pre-application; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Town centre 28 m away: Edgware Road/Church Street.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W2 1DH
Received
20 Jul 2026
Validated
20 Jul 2026
Ward
Little Venice
Case officer
Show
Target decision
14 Sept 2026
Decision
Application Permitted
Decision date
23 Sept 2026
Decision level
Delegated Decision
Applicant
Show
Agent
JCDecaux UK Ltd

How this decision compares

Decided in 65 days from validation, 25 days slower than Westminster's median of 40 for signs and adverts. Approved, as 83% of signs and adverts here are.

69%decided within 8 weeks
83%approved
1,132decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 23 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15097570
Planning Portal ref
PP-15097570
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
Edgware Road London
Display of internally illuminated static sequential advertisement measuring 1720mm x 1160…
25/08045/ADV
2025
245 Old Marylebone Road London NW1 5QT
Internal alterations and refurbishment of existing basement into ablution areas and new W…
25/07441/LBC
2025 Withdrawn
245 Old Marylebone Road London NW1 5QT
Internal and external alterations including, Installation of a tanking system; existing c…
25/05462/LBC
2025
15 Junction Mews London W2 1PN
Installation on new roof with raised ridge and installation of roof light, replacement of…
25/06713/FULL
2025 Approved
194 Edgware Road London W2 2DS
Display of an internally illuminated ATM Fascia sign measuring 0.19m x 0.54m and an illum…
25/05009/ADV
2025 Approved
194 Edgware Road London W2 2DS
Installation of an ATM through the shop front window as athrough glass installation. (Lin…
25/05008/FULL
2025 Approved
196 Edgware Road London W2 2DS
Display of an internally illuminated ATM Fascia sign measuring 0.19m x 0.54m and non-illu…
25/04940/ADV
2025 Approved
196 Edgware Road London W2 2DS
Installation of an ATM through the shopfront window to the right of the entrance door as…
25/04939/FULL
2025
230 Edgware Road London W2 1DW
Display of one internally illuminated fascia sign measuring 0.85m x 5.5m and one internal…
25/05915/COADV
2025
230 Edgware Road London W2 1DW
Alterations to shopfront including refurbishment & redecoration; Extended existing pilast…
25/05914/COFUL
2025 Approved
Payphone Site Outside 259-269 Old Marylebone Road London NW1 5RA
Installation of an open access Communication Hub, following the removal of an existing co…
25/04158/FULL
2025 Approved
Basement And Ground Floor Part 198 Edgware Road London W2 2DS
Display of two internally illuminated fascia sign measuring 0.9m x 4.9m, 1.7m x 0.6m and…
25/01898/ADV
2025
Payphone Site Outside 259-269 Old Marylebone Road London NW1 5RA
Display of internally illuminated LCD portrait screen measuring 1.34m x 12.63m. (Linked w…
25/04159/ADV
2025
214 Edgware Road London W2 1DH
Shopfront alteration involving relocation of existing single door of the building.
25/01429/FULL
2025
Payphone Outside 188 Edgware Road London W1H 4LA
Display of internally illuminated LCD portrait screen measuring 0.935m X 1.67m
25/01190/ADV
2025
Payphone Outside 188 Edgware Road London W1H 4LA
Installation of an open access Communication Hub, following the removal of an existing co…
25/01189/FULL
2025
236 Edgware Road London W2 1DW
Display of double sided internally illuminated sequential content display with automatic…
25/00347/ADV
2024
Fourth Floor Winchester House 259 - 269 Old Marylebone Road London NW1 5RA
Creation of terrace, erection of single storey extension, installation of railings, and a…
24/07944/FULL
2024
Bus Shelter Outside 427 Edgware Road London
Display of internally illuminated other sign measuring 1.34m X 2.1m and 1.34m X 2.1m (Pav…
24/07756/ADV
2024
Bus Shelter Outside 214 - 216 Edgware Road London
Display of internally illuminated digital screen measuring 13.38m x 21m to bus shelter ou…
24/07442/ADV
2018 Refused
254 Edgware Road London W2 1DS
Installation of a telephone kiosk on the pavement outside 254 Edgware Road.
18/00931/TELCOM
2017 Approved
Suite 1 Ground Floor Winchester House 259-269 Old Marylebone Road London NW1 5RA
Use of part of ground floor (facing Old Marylebone Road) from offices to use as a restaur…
17/03697/FULL
2017 Withdrawn
199 Edgware Road London W2 1ES
Construction of a two storey rear extension to 199-205 Edgware Road at first and second f…
17/06195/FULL
2017 Approved
246 And 254 Edgware Road London W2 1DS
Erection of rear extensions between upper ground and fifth floors and formation of a part…
17/10885/FULL
2017 Approved
226 Edgware Road London W2 1DH
Display of lettering on awning.
17/05054/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings