Payphone Site Outside West End Gate Development Edgware Road London W2 1DH Data via plota.co.uk

26/04853/ADV - Advert Application (ADV) Pending

Proposal

Display of internal illuminated sequential advertisement with automatic rotation of images. Data via plota.co.uk

View original council record ↗Last checked

Application progress

Received
20 Jul 2026
Decision
Expected by 14 Sept 2026

This application is under consideration - no decision has been issued yet. Plota predicted a decision around 14 Sept 2026; it is now day 56.

Site constraints 8

Article 4 direction
Article 4 Basement Development Permitted Rights Removed. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.10
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Conservation area 78 m away: Paddington Green; 1 listed building within 150 m; Inside the City of Westminster built-up area; Town centre 28 m away: Edgware Road/Church Street.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advert Application (ADV)
Postcode
W2 1DH
Received
20 Jul 2026
Validated
20 Jul 2026
Ward
Little Venice
Case officer
Show
Target decision
14 Sept 2026
Applicant
Show
Agent
JCDecaux UK Ltd

Decision outlook

Day 56, past Westminster's usual 36 days for signs and adverts. 93% are decided within thirteen weeks, so most likely by 19 Oct 2026.

Day 560 days to the 56-day target
76%decided within 8 weeks
84%approved
502decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 12 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15097570
Env. assessment
No
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026