Illuminated scaffold advertisement at Public House, Kensington, London SW5

What officers recommended

Officers recommended approval because the temporary display would not harm visual amenity, the listed building, conservation area or highway safety.

“/CA/25/05378:1 THE ROYAL BOROUGH OF KENSINGTON AND CHELSEA PLANNING APPLICATIONS COMMITTEE 18/11/2025 REPORT BY THE DIRECTOR, PLANNING AND PLACE Application: CA/25/05378 Agenda Item: S111 Address:Public House, 326 Earl's Court Road, LONDON, SW5 9BQ Proposal: Temporary display of illuminated static banner advertisement (12m x 7m) inset into scaffold shroud during approved refurbishment works for a period of 12 months.”

“The proposal would be in accordance with policies CD1, CD2, CD4, CD5, CD9, CD15, TR4 and GB10 of the Local Plan of 2024 as well as requirements as set out in the NPPF for developments within the conservation area and affecting listed building. It is recommended the Committee grants planning permission with the conditions listed in Section 9 of this report.”

Officer report

Main planning effects

The static, downward-lit advertisement would not obstruct sight lines or traffic signals, and its temporary façade image would limit visual impact.

“6.8Any building works which include the use of scaffolding reduce the normal visual amenity of the building; however, this would only be for a temporary period. The display of a 1:1 image of the building façade would be acceptable compared with the typical scaffold sheeting and netting usually associated with such works.”

“In addition, the advertisement, given its limited time period, and limited impact on the appearance of the building that would anyway be covered in scaffolding, would preserve the character and appearance of the listed building and protect the conservation area from any long-term impact.”

Officer report

Consultation responses

The Director of Transportation and Highways and the Conservation and Design Officer raised no objection, with one response subject to a condition.

“Considerable importance and weight has been attached to and special attention hasbeen paid to the desirability of preserving or enhancing the character orappearance of the conservation area, under s.72 and to the need for special regard to the desirability of preserving the building or its setting or any features of special architectural or historic interest which it possesses, under s.16 and s.66 of the Planning (Listed Buildings and Conservation Areas) Act 1990, as…”

“/CA/25/05378:6 and Highways Conservation and Design Officer No objection.Section 6. 9.Recommended conditions if the application is granted 1.Any advertisements displayed, and any site used for the display of advertisements, shall be maintained in a clean and tidy condition to the reasonable satisfaction of the local planning authority. Reason -As required by the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.”

Officer report

Who spoke

No speakers were present.

The committee decision

The committee unanimously granted consent for the advertisement with the conditions set out in the officer recommendation.

“Resolved unanimously: that consent the advertisement (S111) be granted with the conditions in section 9 of the officer report.”

Minutes