Borough Parade, Chippenham, SN15 3WL Data via plota.co.uk

PL/2026/05910 - Consent to display an advertisement Submitted

Proposal

3 x (retrospective) double sided D6 display totems (containing digital displays and centre name plate) at Borough Parade Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
around 17 Sept 2026
Decision
Expected by 12 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 11 Nov 2026, from Wiltshire's recent signs and adverts.

The consultation period closed on 23 Oct 2026.

Licence at this address

  • Licence The Bridge House Premises licence · in force since 24 Nov 2026 Licensed hours: alcohol until 01:00 (Thu-Sat 02:00, Sun midnight)
    Food hygiene rating: 5 (Very good)Inspected 3 Jun 2026

Licensed hours are what the licence permits, not opening times.

Site constraints 5

Flood zone 2, rivers and sea
Medium chance: between a 1 in 100 and 1 in 1,000 annual chance from rivers, or 1 in 200 to 1 in 1,000 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Chippenham conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
17 listed buildings within 150 m of the postcode pin
Nearest: 2 and 3, High Street, Grade II, about 36 m from the postcode pin · 1 Grade II*, 16 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 17 with distances
Historic England ↗
Also on the record
Radon affected area, class 2; Inside the Chippenham (Wiltshire) built-up area.
Not affected
Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Wiltshire
Application type
Consent to display an advertisement
Postcode
SN15 3WL
Received
around 17 Sept 2026
Validated
17 Sept 2026
Ward
Chippenham Hardens & Central ED
Parish
Chippenham CP
Case officer
Show

Decision outlook

Day 41 of the 56-day target. Wiltshire usually decides signs and adverts by day 55.

Day 4115 days to the 56-day target
64%decided within 8 weeks
96%approved
88decided in the last year

Plota live figures for signs and adverts decided by Wiltshire in the last twelve months, from validation. Wiltshire decision record →

Public comments

26comments received
23 objecting3 neutral

88% object · above the UK average of 74%

Last counted 25 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Comments by
23 Oct 2026
Wiltshire
Planning Authority Score
3.9/10
Below average
#203 of 296 councils
Relevant to this application:
Other decisions

Wiltshire is slower than most councils at deciding householder applications, ranking #225 out of 296. The council extends the time limit on 55% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are slightly more likely to be approved here (96%) than the national average (90%).

Frequently extends decision deadlines
expect longer than the statutory limit
These figures are council-wide context, not a prediction for this application. View full council performance
Wiltshire decision statistics
Based on MHCLG data, the year to March 2026
93%
Overall approval rate
Above avg (87%) #71 of 296
96%
Householder approved
Above avg (90%) #65 of 296
53%
Decided in 8 weeks
Below avg (63%) #225 of 296
55%
Extended time limit
Above avg (41%) #252 of 296
78%
Minor dwellings approved
339 decided (1-9 homes)
90%
Major dwellings approved
48 decided (10+ homes)
92%
Change of use approved
160 decided
3,659
Total decisions
256 refused in the year to March 2026