New Aquitaine House Exeter Way Theale Reading RG7 4PL Data via plota.co.uk

25/02969/ADV - Advert Application Approved
Signs & adverts

Proposal

Fascia signs (Signs 1, 2 and 6 on the submitted Proposed Site Plan). Three totem signs (Signs 3, 4 and 5 on the submitted Proposed Site Plan). Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
30 Dec 2025
✓
Validated
13 Jan 2026
✓
Consultation
11 Mar 2026
✓
Approved
2 Apr 2026

Approved on 2 Apr 2026 · Delegated Decision · Last checked 24 Sept 2026

Documents 13

Decision & officer reports 2

PDF Approved Decision Notice · 2 Apr 2026 View ↗ PDF Click Here Delegated Report · 2 Apr 2026 View ↗

Plans & drawings 6

PDF Location Plan Plans, Drawings · 13 Jan 2026 View ↗ PDF Existing Site Plan Plans, Drawings · 30 Dec 2025 View ↗ PDF Existing Elevations Plans, Drawings · 30 Dec 2025 View ↗ PDF Proposed Elevations Plans, Drawings · 30 Dec 2025 View ↗ PDF Signage Setting Out Plans, Drawings · 30 Dec 2025 View ↗ PDF Proposed Site Plan Plans, Drawings · 30 Dec 2025 View ↗

Application forms 1

PDF Application Form Application Form · 30 Dec 2025 View ↗

Consultation & comments 3

PDF Theale Parish Council Consultee Comment · 10 Feb 2026 View ↗ PDF Highways West Berkshire Council Consultee Comment · 28 Jan 2026 View ↗ PDF Network Rail Consultee Comment · 27 Jan 2026 View ↗

Other documents 1

PDF Covering Letter Supporting Document · 30 Dec 2025 View ↗

All documents on the council site ↗

Site constraints 5

Flood zone 2, rivers and sea
Medium chance: between a 1 in 100 and 1 in 1,000 annual chance from rivers, or 1 in 200 to 1 in 1,000 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
National infrastructure project 417 m away: M4 Junctions 3 to 12 Smart Motorway
The site is 417 m from the project boundary. Highway, decided. The project page says whether consent was granted.
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Radon affected area, class 2; Inside the Theale (West Berkshire) built-up area; Natural England's Provisional ALC map (1:250,000, 1970s) had this area as grade 4, but it predates the buildings here and the current map does not class it as farmland.
Not affected
Not green belt · No listed building at the site · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 2

Last sold for £15,000,000 in March 2023. Other property, freehold.

29 March 2023£15,000,000Recorded as a transfer outside a standard sale
27 September 2019£14,050,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Council
West Berkshire
Application type
Advert Application
Postcode
RG7 4PL
Received
30 Dec 2025
Validated
13 Jan 2026
Ward
Theale
Parish
Theale Parish Council
Case officer
Show
Target decision
2 Apr 2026
Decision
Approval
Decision date
2 Apr 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Lichfields
Freehold owner
Show

How this decision compares

Decided in 79 days from validation, 23 days slower than West Berkshire's median of 56 for signs and adverts. Approved, as 100% of signs and adverts here are.

59%decided within 8 weeks
100%approved
27decided in the last year

Plota live figures for signs and adverts decided by West Berkshire in the last twelve months, from validation. West Berkshire decision record →

Public comments

No public comments yet.

3 neighbours consulted · Last counted 24 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Comments by
1 Apr 2026
Site or press notice
11 Mar 2026
Statutory expiry
10 Mar 2026
Env. assessment
No

Historical activity at this location

11 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Non-Material Amendment to planning permission 23/02245/FULMAJ: Erection of extensions (B8…
25/02194/NONMAT
2025 Approved
Application for Approval of Details Reserved by Condition 18 (foul pumping outlet system)…
25/00924/COND
2025 Approved
Application for a Non-Material Amendment Following a Grant of Planning Permission 23/0224…
25/00569/NONMAT
2025
Approval of details reserved by Conditions (16) Voids and (17) Flood Void Design of appro…
25/00006/COND
2024
Application for approval of details reserved by condition 4 (Ecological Mitigation and Ma…
24/02043/COND
2024
Application for approval of details reserved by condition 3-Construction Method Statement…
24/01952/COND
2023
Erection of extensions (B8 use) including ancillary office space to existing B8 warehouse…
23/02245/FULMAJ
Within ~100m

Nearby activity

2016 Approved
New Aquitaine House Exeter Way Theale Reading Berkshire RG7 4PL
Approval of details reserved by condition 6 unforeseen contamination and confirmation tha…
16/02871/COND2
2016 Approved
New Aquitaine House Exeter Way Theale Reading Berkshire RG7 4PL
Section 73: Variation of condition (2) Plans approved, of planning permission 15/01103/CO…
16/02119/COMIND
2016 Approved
New Aquitaine House Exeter Way Theale Reading Berkshire RG7 4PL
Two signs fixed to external walls at high level.
16/02234/ADV
2016 Approved
New Aquitaine House Exeter Way Theale Reading Berkshire RG7 4PL
Application for approval of details reserved by condition 5 - Construction Method Stateme…
16/00845/COND1
West Berkshire
Planning Authority Score
3.9/10
Below average
#202 of 296 councils
Relevant to this application:
Other decisions

West Berkshire is slower than most councils at deciding householder applications, ranking #199 out of 296. Householder applications are slightly more likely to be approved here (93%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
West Berkshire decision statistics
Based on MHCLG data, the year to March 2026
90%
Overall approval rate
Above avg (87%) #122 of 296
93%
Householder approved
Above avg (90%) #142 of 296
57%
Decided in 8 weeks
Below avg (63%) #199 of 296
46%
Extended time limit
Above avg (41%) #203 of 296
55%
Minor dwellings approved
65 decided (1-9 homes)
96%
Major dwellings approved
25 decided (10+ homes)
77%
Change of use approved
57 decided
1,045
Total decisions
108 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.