24 King Street,London,Hammersmith And Fulham,W6 0RG Data via plota.co.uk

P/2026/01018/ADV - Advertisement Approved
Signs & adverts

Proposal

Display of an internally illuminated fascia sign; display of an internally illuminated roundel sign, suspended internally behind glazing at first floor level; and display of an internally illuminated double-sided projecting sign. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
14 Apr 2026
✓
Validated
23 Apr 2026
✓
Approved
18 Jun 2026

Approved on 18 Jun 2026 · Last checked 21 Sept 2026

Documents 15

Decision & officer reports 2

PDF PER_ADVERTISMENT_CONSENT Planning Permission Decision Notice · 18 Jun 2026 View ↗ PDF DELEGATED_OFFICER_REPORT Officer report · 18 Jun 2026 View ↗

Plans & drawings 10

PDF LocationPlan.pdf Drawing · 14 Apr 2026 View ↗ PDF 9766-25-03-26-CPV5.pdf Drawing · 14 Apr 2026 View ↗ PDF Elevation (Front) - Existing_included_in_Detail Drawing.pdf Existing Drawings · 14 Apr 2026 View ↗ PDF Elevation (Front) - Proposed_included_in_Detail Drawing.pdf Proposed Drawings · 14 Apr 2026 View ↗ PDF Floor plan_included_in_Detail Drawing.pdf Drawing · 14 Apr 2026 View ↗ PDF Floor Plan - Existing_included_in_Detail Drawing.pdf Existing Drawings · 14 Apr 2026 View ↗ PDF Layout Plan - Existing_included_in_Detail Drawing.pdf Existing Drawings · 14 Apr 2026 View ↗ PDF Layout Plan - Proposed_included_in_Detail Drawing.pdf Proposed Drawings · 14 Apr 2026 View ↗ PDF block plan.jpg Drawing · 14 Apr 2026 View ↗ PDF SiteBlock Plan - Existing_included_in_Block plan of the site.pdf Existing Drawings · 14 Apr 2026 View ↗

Application forms 1

PDF ApplicationFormRedacted.pdf Application Form Redacted · 14 Apr 2026 View ↗

Other documents 2

PDF Press List Correspondence For Publication · 27 May 2026 View ↗ PDF ACKNOWLEDGEMENT_ADV Acknowledgement letter · 14 May 2026 View ↗

All documents on the council site ↗

Site constraints 8

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Air quality management area: Hammersmith and Fulham AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project 19 m away: Thames Tideway Tunnel
The site is 19 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted.
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Town centre: Hammersmith Town Centre
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Conservation area 17 m away: Hammersmith Broadway
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Also on the record
3 listed buildings within 150 m; Inside the Hammersmith and Fulham built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

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Important details

Council
Hammersmith and Fulham
Application type
Advertisement
Postcode
W6 0RG
Received
14 Apr 2026
Validated
23 Apr 2026
Ward
Hammersmith Broadway
Case officer
Show
Decision
Application Approved
Decision date
18 Jun 2026
Applicant
Show

How this decision compares

Decided in 56 days from validation, 7 days faster than Hammersmith and Fulham's median of 63 for signs and adverts. Approved, as 94% of signs and adverts here are.

38%decided within 8 weeks
94%approved
70decided in the last year

Plota live figures for signs and adverts decided by Hammersmith and Fulham in the last twelve months, from validation. Hammersmith and Fulham decision record →

Public comments

No public comments yet.

Read the comments on the council site ↗

Consultation & key dates

Consultation
14 May 2026
Comments by
17 Jun 2026
Site or press notice
27 May 2026
Statutory expiry
18 Jun 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Refused
Pavement Outside 65 King Street London W6 9HW
Installation of a BT Street Hub 3 unit located on the Pavement Outside 65 King Street to…
2025/00603/FUL
2025 Approved
38, Ashcroft Square King Street, London, W6 0YJ
Display of 1no. internally illuminated fascia sign to the east entrance elevation.
2025/03510/ADV
2025 Approved
Hop Poles, 17 - 19 King Street, London, W6 9HR
Display of 1no internally illuminated fascia sign, 1no externally illuminated projecting…
2025/02609/LBC
2025 Approved
Hop Poles, 17 - 19 King Street, London, W6 9HR
Display of 1no internally illuminated fascia sign, 1no externally illuminated projecting…
2025/02583/ADV
2025 Approved
7 Lyric Square, London, W6 0ED
Change of use of the first, second and third floor levels from an office use (Class E) in…
2025/02759/PMA56
2025 Approved
4 Lyric Square, London, W6 0ED
Change of use of the first floor from office accommodation (Class E) into 2no self-contai…
2025/01682/PMA56
2025 Approved
6A King Street, London, W6 0QA
Display of an internally illuminated fasica sign; and display of an internally illuminate…
2025/00805/ADV
2025
25, Kings Mall King Street, London, W6 0PZ
Display of a freestanding 'A board' sign on the public highway at the front of the premis…
2025/00839/ADV
2025
Pavement Outside 1 - 15 King Street (Opposite 1-5 King Street) London W6 9HR
Installation of a BT Street Hub 3 unit located on the Pavement Outside 1-5 King Street to…
2025/00621/FUL
2025
Pavement Outside 1 - 15 King Street (Opposite 1-5 King Street) London W6 9HR
Display of two internally illuminated digital advertisement LCD screens to a proposed BT…
2025/00622/ADV
2025
Pavement Outside 65 King Street London W6 9HW
Display of two internally illuminated digital advertisement LCD screens to a proposed BT…
2025/00604/ADV
2024 Refused
7 Lyric Square, London, W6 0ED
Change of use of the first, second and third floor levels from an office use (Class E) in…
2024/02400/PMA56
2024 Approved
25, Kings Mall King Street, London, W6 0PZ
Alterations to the existing shopfront, including removal of existing glazed panel above e…
2024/02235/FUL
2024 Approved
25, Kings Mall King Street, London, W6 0PZ
Display of an internally illuminated fascia sign and an internally illuminated projecting…
2024/02236/ADV
2024
Bus Shelter West Of Celtic House Hammersmith Bridge Road London W6
Display of double sided internally illuminated freestanding lcd digital screen panel sign…
2024/02714/ADV
2024 Approved
1 Beadon Road, London, W6 0EA
Installation of 24/7 telecommunications cell site at roof level, including 3no. new anten…
2024/01116/TEL56
2023 Approved
Advertisement Hoarding Adjacent To 3 Black's Road London
Display of a free standing internally illuminated digital LED screen measuring 5m (height…
2023/02419/ADV
2024
Kings Mall Shopping Centre King Street London W6 0QS
Change of use of Unit 18 of Livat Hammersmith from retail and ancillary use (Class E) to…
2024/01370/FUL
2023 Approved
Kings Mall Shopping Centre King Street London W6 0QS
Display of an internally illuminated fascia sign to the East Entrance of Livat shopping c…
2023/02469/ADV
2023 Approved
Miscellaneous Markets Lyric Square, London
Regularise 21 mixed commodity market stalls (3m x 3m) for the use of the square on Monday…
2023/02157/CLP
2016 Refused
21 - 25 King Street London W6 9HW
Display of 3no. internally illuminated fascia signs on the front elevation.
2016/00108/ADV
2016 Approved
29 Kings Mall King Street London W6 0PZ
Display of an internally illuminated fascia sign (only lettering to be illuminated) and a…
2016/00729/ADV
2016 Approved
65 - 69A King Street London W6 9HW
Change of use of the ground floor unit at 69 King Street, W6 9HA from Class A2 ( financia…
2016/00218/CLP
2016 Withdrawn
29 Kings Mall King Street London W6 0PZ
Display of 1no internally illuminated fascia sign and 1no internally illuminated projecti…
2016/00122/ADV
2016 Withdrawn
29 Kings Mall King Street London W6 0PZ
Installation of a new shopfront.
2016/00121/FUL
Hammersmith and Fulham
Planning Authority Score
3.7/10
Below average
#210 of 296 councils
Relevant to this application:
Other decisions

Hammersmith and Fulham is one of the slowest councils in England for householder decisions, ranking #281 out of 296. The council extends the time limit on 63% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are more likely to be approved here than most councils, with a 99% approval rate vs 90% nationally.

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Hammersmith and Fulham decision statistics
Based on MHCLG data, the year to March 2026
95%
Overall approval rate
Above avg (87%) #20 of 296
99%
Householder approved
Above avg (90%) #4 of 296
33%
Decided in 8 weeks
Below avg (63%) #281 of 296
63%
Extended time limit
Above avg (41%) #275 of 296
97%
Minor dwellings approved
209 decided (1-9 homes)
100%
Major dwellings approved
1 decided (10+ homes)
92%
Change of use approved
37 decided
1,321
Total decisions
60 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings