19 Great Eastern Street, London, EC2A 3EJ Data via plota.co.uk

2026/1764 - Advertisement Consent Approved

Proposal

Installation of 2 x internally illuminated high level building logos, 2 x internally illuminated low level building entrance logos, 1 x internally illuminated menu box. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
14 Aug 2026
✓
Approved
9 Oct 2026

Approved on 9 Oct 2026 · Delegated · Last checked 19 Oct 2026

Licence at this address

  • Licence LaLaLand Premises licence · in force since 11 Jan 2021 Licensed hours: alcohol until 22:00 (Fri-Sat 23:00)

Licensed hours are what the licence permits, not opening times.

Site constraints 13

3 Article 4 directions
Whole of the London Borough of Hackney · Exemption Area (part 1) · Hackney Central Activity Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Hackney AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Scheduled monument 64 m away: The Curtain Playhouse
Its setting is a consideration for work nearby.
Nationally important archaeology protected by the Secretary of State. Work that affects the monument or its setting is rarely permitted.
Historic England ↗
Town centre: Shoreditch
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
15 listed buildings within 150 m; Conservation area 34 m away: South Shoreditch; Wider setting of protected view 8A.1 Westminster Pier to St Paul's Cathedral; National infrastructure project 1502 m away: Thames Tideway Tunnel; Inside the Hackney built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt

Checked on 17 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Hackney
Application type
Advertisement Consent
Postcode
EC2A 3EJ
Received
14 Aug 2026
Validated
14 Aug 2026
Ward
Hoxton East and Shoreditch Ward
Target decision
9 Oct 2026
Decision
Grant
Decision date
9 Oct 2026
Decision level
Delegated
Applicant
Show
Agent
Endpoint Limited

How this decision compares

Decided in 56 days from validation, 15 days faster than Hackney's median of 71 for signs and adverts. Approved, as 73% of signs and adverts here are.

38%decided within 8 weeks
73%approved
151decided in the last year

Plota live figures for signs and adverts decided by Hackney in the last twelve months, from validation. Hackney decision record →

Consultation & key dates

Statutory expiry
9 Oct 2026
Hackney
Planning Authority Score
2.4/10
Poor
#256 of 296 councils
Relevant to this application:
Other decisions

Hackney is slower than most councils at deciding householder applications, ranking #220 out of 296. Hackney is also one of the strictest councils - it refuses more householder applications than almost any other, with only 84% approved vs 90% nationally.

One of the strictest councils
only 84% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Hackney decision statistics
Based on MHCLG data, the year to March 2026
82%
Overall approval rate
Below avg (87%) #248 of 296
84%
Householder approved
Below avg (90%) #257 of 296
53%
Decided in 8 weeks
Below avg (63%) #220 of 296
46%
Extended time limit
Above avg (41%) #201 of 296
75%
Minor dwellings approved
204 decided (1-9 homes)
100%
Major dwellings approved
4 decided (10+ homes)
50%
Change of use approved
2 decided
1,323
Total decisions
241 refused in the year to March 2026