Amazon UK Services Ltd Dsa2 Brickyard Lane Melton East Riding Of Yorkshire HU14 3FT Data via plota.co.uk

25/02732/PAD - Consent to Display an Advertisement Approved

Proposal

Display of non-illuminated site signage comprising: 20 'Stop' signs (S-01), 28 'Do not enter' signs (S-02), 4 'Speed limit' signs (S-03), 17 'Speed bump limit' sign (S-03 MOD), 3 'No truck access' sign (S-13), 7 'Yard rules' sign (AS-05), 2 'HGV driver welfare facilities' signs (AS-07), 4 'HGV driver welfare facilities directing' signs (AS-07 L/R), 1 'Ship/Receive driver entrance' sign (AS-08), 1 'Shipping driver entrance' sign (AS-09), 1 'Shunter parking' sign (AS-10), 6 'Muster assembly point' signs (AS-26), 9 (2no. Left, 7no. Right) 'Muster assembly direction' signs (AS-26a/b), 3 'Pick up/Drop off direction' signs (AS-32), 1 'No idling' sign (AS-33), 1 'Safety starts here' sign (D), 4 'Bus stop' signs (G), 26 'Car park zoning orange' signs (AS-O-##), 24 'Car park zoning red' signs (AS-R-##), 16 'Car park zoning blue' signs (AS-B-##), 1 'Amazon WHS yard map' sign (WHS-1), 1 'Amazon WHS traffic direction' sign (WHS-2), 2 'Amazon WHS traffic direction' signs (WHS-3), 1 'Amazon WHS traffic direction' sign (WHS-4), 1 'Amazon WHS traffic direction' sign (WHS-5), 1 'Amazon WHS all truck' sign (WHS-6), 1 'Amazon WHS kitchen delivery' sign (WHS-7), 1 'Amazon WHS motorcycle parking' sign (WHS-8), 5 'Switch engine off/apply brake' signs (AS-35), and 1 'Temporary banner' sign (TS-1) [Retrospective application] Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
22 Sept 2025
✓
Validated
30 Oct 2025
✓
Approved
5 Dec 2025

Approved on 5 Dec 2025 · Delegated Decision · Last checked 10 Oct 2026

Site constraints 5

Agricultural land, grade 3a, surveyed
Best and most versatile land (grades 1, 2 and 3a). Source: Natural England's post-1988 ALC field survey (Leeds). Natural England's Provisional ALC map (1:250,000, 1970s) had this area as grade 2; the survey is the definitive reading.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
Survey report ↗
Habitat network: Network Expansion Zone
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
Special area of conservation 380 m away: Humber Estuary; Radon affected area, class 2; SSSI 380 m away: Humber Estuary - 2000480 SSSI.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 10 October 2026. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Consent to Display an Advertisement
Postcode
HU14 3HB
Received
22 Sept 2025
Validated
30 Oct 2025
Ward
South Hunsley
Parish
Welton Parish Council
Case officer
Show
Target decision
25 Dec 2025
Decision
Approve
Decision date
5 Dec 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Firstplan Ltd

How this decision compares

Decided in 36 days from validation, 16 days faster than East Riding's median of 52 for signs and adverts. Approved, as 88% of signs and adverts here are.

96%decided within 8 weeks
88%approved
77decided in the last year

Plota live figures for signs and adverts decided by East Riding in the last twelve months, from validation. East Riding decision record →

Public comments

No public comments yet.

Last counted 10 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14332753
Planning Portal ref
PP-14332753
Comments by
4 Dec 2025
Env. assessment
No
East Riding
Planning Authority Score
8.1/10
Excellent
#24 of 296 councils
Relevant to this application:
Other decisions

East Riding is one of the fastest councils in England for householder decisions, ranking #7 out of 296. Only 14% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
East Riding decision statistics
Based on MHCLG data, the year to March 2026
90%
Overall approval rate
Above avg (87%) #110 of 296
92%
Householder approved
Above avg (90%) #152 of 296
95%
Decided in 8 weeks
Above avg (63%) #7 of 296
14%
Extended time limit
Below avg (41%) #9 of 296
76%
Minor dwellings approved
190 decided (1-9 homes)
95%
Major dwellings approved
42 decided (10+ homes)
86%
Change of use approved
79 decided
1,887
Total decisions
198 refused in the year to March 2026