40 - 48 Bromell's Road London SW4 0BG Data via plota.co.uk

26/02943/ADV - Advertisement Consent Awaiting decision

Proposal

Display of 2x externally illuminated lettering fascia signs, 2x internally illuminated projecting signs, and 2x non-illuminated retractable fabric awning signs. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
8 Oct 2026
Decision
Expected by 3 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 4 Dec 2026, from Lambeth's recent signs and adverts.

Comments are open until 13 Nov 2026

Comment on this application ↗

Site constraints 9

Clapham conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Article 4 direction
Modified Direction 3 - Town Centres. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: Medieval village centre and manor house
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Lambeth AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
12 listed buildings within 150 m; National infrastructure project 1465 m away: Thames Tideway Tunnel; Inside the Lambeth built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square; Town centre 2 m away: Clapham High Street.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 20 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area524 m² (5,640 sq ft)
Energy ratingE (asset rating 111)
UseOffices and Workshop Businesses
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in August 2022, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Lambeth
Application type
Advertisement Consent
Postcode
SW4 0BG
Received
8 Oct 2026
Validated
8 Oct 2026
Ward
Clapham Town
Case officer
Show
Target decision
3 Dec 2026
Applicant
Show
Agent
Firstplan
Leaseholder
Show

Decision outlook

Day 20 of the 56-day target. Lambeth usually decides signs and adverts by day 57.

Day 2037 days to the predicted decision (day 57)
50%decided within 8 weeks
75%approved
200decided in the last year

Plota live figures for signs and adverts decided by Lambeth in the last twelve months, from validation. Lambeth decision record →

Public comments

No public comments yet.

Last counted 20 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Comments by
13 Nov 2026
Statutory expiry
3 Dec 2026
Env. assessment
No
Lambeth
Planning Authority Score
2.7/10
Poor
#242 of 296 councils
Relevant to this application:
Other decisions

Lambeth ranks #164 out of 296 councils for householder decision speed. 47% of applications have the time limit extended, above the 41% national average. Lambeth is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Lambeth decision statistics
Based on MHCLG data, the year to March 2026
78%
Overall approval rate
Below avg (87%) #274 of 296
81%
Householder approved
Below avg (90%) #273 of 296
62%
Decided in 8 weeks
Below avg (63%) #164 of 296
47%
Extended time limit
Above avg (41%) #209 of 296
46%
Minor dwellings approved
70 decided (1-9 homes)
100%
Major dwellings approved
9 decided (10+ homes)
42%
Change of use approved
53 decided
1,784
Total decisions
396 refused in the year to March 2026

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.