20 - 21 D'arblay Street London W1F 8EF Data via plota.co.uk
26/06396/ADV - Advert Application (ADV)
Refused
Proposal
Display of non illuminated fascia sign measuring 2.45m x 0.38m Data via plota.co.uk
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View original council record ↗Last checked
Application progress
✓
Received
18 Sept 2026
✗
Refused
6 Oct 2026
Appeal
Not lodged
Refused on 6 Oct 2026 · Delegated Decision · Last checked 13 Oct 2026
Documents 9
Decision & officer reports 2
Plans & drawings 2
Application forms 2
Site constraints 10
Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
47 listed buildings within 150 m
Nearest: 7, Poland Street, Grade II, 9 m away · 1 Grade II*, 46 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 47 with distances
- 9 m7, Poland StreetGrade II
- 18 m13, D'arblay Street W1Grade II
- 20 m25, D'arblay Street W1Grade II
- 25 m11, Poland Street W1Grade II
- 40 m54, Poland Street W1Grade II
- 40 m77, Berwick Street W1Grade II
- 46 m79-81, Berwick Street W1Grade II
- 48 m15 Poland Street W1Grade II
- 57 m21A, NOEL STREET W1 (See details for further address information)Grade II
- 58 mMarshall Street BathsGrade II
- 63 m32, Berwick Street W1Grade II
- 72 m32, D'arblay StreetGrade II
- 77 m33, D'arblay StreetGrade II
- 80 m4, D'arblay Street W1Grade II
- 83 m46, Broadwick Street W1Grade II
- 85 m3, D'arblay Street W1Grade II
- 85 m163, Wardour Street W1Grade II
- 87 m161, Wardour StreetGrade II
- 90 m46, Berwick Street W1Grade II
- 90 m2, D'arblay Street W1Grade II
- 92 m24, Berwick StreetGrade II
- 94 m165, Wardour Street W1Grade II
- 95 m47, Berwick Street W1Grade II
- 95 mThe George Public HouseGrade II
- 95 mMEARD STREET W1 (See details for further address information)Grade II*
- 96 m5, Noel Street W1Grade II
- 99 m24, Poland Street W1Grade II
- 99 m48, Berwick Street W1Grade II
- 104 m2 Bollards at Junction With D'arblay StreetGrade II
- 114 m152-160, Wardour Street W1Grade II
- 116 m187, Wardour Street W1Grade II
- 118 m58, Berwick Street W1Grade II
- 118 m52, Berwick Street W1Grade II
- 121 m48, Great Marlborough Street W1Grade II
- 123 m133-135, Oxford StreetGrade II
- 123 mGreen Man Public HouseGrade II
- 123 m2 Bollards at Junction With Duck LaneGrade II
- 127 m51 and 53, Lexington Street W1Grade II
- 127 m130 and 132, Wardour StreetGrade II
- 137 m47 and 49, Lexington Street W1Grade II
- 138 m44 and 46, Lexington Street W1Grade II
- 139 m147, Oxford StreetGrade II
- 146 mThe Pantheon (Marks and Spencers)Grade II
- 147 m33 and 34, Marshall Street W1Grade II
- 148 m45, Lexington Street W1Grade II
- 149 m35, Marshall Street W1Grade II
- 150 m36, Marshall Street W1Grade II
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 987 m away: Thames Tideway Tunnel
The site is 987 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 9 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site
Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- W1F 8EF
- Received
- 18 Sept 2026
- Validated
- 18 Sept 2026
- Ward
- West End
- Case officer
- Show
- Target decision
- 13 Nov 2026
- Decision
- Application Refused
- Decision date
- 6 Oct 2026
- Decision level
- Delegated Decision
- Applicant
- Show
- Agent
- lh
How this decision compares
Decided in 18 days from validation, 23 days faster than Westminster's median of 41 for signs and adverts. Refused, as 17% of signs and adverts here are.
This one18d
Council41d
UK55d
69%decided within 8 weeks
83%approved
1,130decided in the last year
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Public comments
No public comments yet.
Last counted 13 Oct 2026
Consultation & key dates
- Alt. reference
- PP-15233778
- Planning Portal ref
- PP-15233778
- Env. assessment
- No
Historical activity at this location
25 nearby applications on record - archival context, not part of the live application.
Within ~100m
Nearby activity
2025
Refused
Basement And Ground Floor 26 Noel Street London W1F 8GY
Display of an internally illuminated projecting sign measuring 0.62m x 0.5m (Split decisi…
2025
Public Convenience Site Near To 32-34 Broadwick Street London W1F 8JB
Use of the Broadwick Street Public Conveniences from public conveniences (sui generis) to…
2025
Approved
Basement And Ground Floor 26 Noel Street London W1F 8GY
Display of internally illuminated fascia sign measuring 4110mm X 544mm (Split decision)
2025
Approved
37 Berwick Street London W1F 8RS
Installation of a new openable shopfront including new doors and a retractable awning on…
2025
20 Broadwick Street London W1F 8HT
Removal of existing awnings, erection of roof terrace enclosures at 7th floor level, inst…
2025
Approved
47 Berwick Street London W1F 8SJ
Reinstatement and replacement of part of the internal staircase and associated internal w…
2025
20 Broadwick Street London W1F 8HT
Display of Christmas decorations on the front of the building for temporary periosn from…
2025
Flat 3 69 Berwick Street London W1F 8SY
Replacement of existing orangery at fifth floor level (like-for-like) with timber and dou…
2025
Approved
73 - 74 Berwick Street London W1F 8TQ
Renewal of display for a temporary period of six months of a non-illuminated estate agent…
2025
7A D'arblay Street London W1F 8DF
Installation of replacement windows to front and rear elevations.
2024
1 - 7 Livonia Street London W1F 8AD
Demolition of existing plant rooms, erection of a new floor, erection of replacement plan…
2024
15 Marshall Street London W1F 7EL
Installation of a new guardrail and new access ladder to the rear roof. (Linked with 24/0…
2024
15 Marshall Street London W1F 7EL
Installation of a new guardrail and new access ladder to the rear roof. (Linked with 24/0…
2024
Approved
18 Broadwick Street London W1F 8JB
Display of externally illuminated Christmas decorations measuring 17m x 10m for a tempora…
2024
Approved
Waverley House 7 - 12 Noel Street London W1F 8GH
Installation of 6no antennas on tripods fixed to steel grillage, 1no. 0.6m dish, 1no. 0.3…
2024
Ground Floor 21A Noel Street London W1F 8GR
Display for a temporary period of six months of a non-illuminated 'to let' board located…
2024
40 Berwick Street London W1F 8RX
Dual / alternative use of the first floor for either residential (Class C3) use or office…
2024
18 Broadwick Street London W1F 8JB
Installation of ventilation louvre above the retail entrance door of the Berwick Street e…
2024
18 Broadwick Street London W1F 8JB
Display of internally illuminated fascia sign (letters only) 0.3 x 265m and 0.25 x 0.1m a…
2024
Approved
56 Poland Street London W1F 7NN
Use of the ground floor as a commercial, business and service uses (Class E)
2021
Approved
5A Noel Street London W1F 8GE
Display for a temporary period of six months of a non-illuminated estate agent board loca…
2020
Approved
36 Berwick Street London W1F 8RR
Dual, alternative use of first, second and third floors for either office (Class E) use o…
2017
Approved
Amalco House 26-28 Broadwick Street London W1F 8JB
Variation of Conditions 3 and 4 of planning permission dated 15 October 2016 (Ref: 16/061…
2017
Approved
Amalco House 26-28 Broadwick Street London W1F 8JB
Variation of Conditions 5 and 6 of planning permission dated 20 December 2016 (RN: 16/108…
2020
Approved
24 Berwick Street London W1F 8RD
Dual / alternative use of the first and second floors for either office accommodation (Cl…
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application.
View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
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20 - 21 D'arblay Street London W1F 8EF
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