33A - 33B High Street Theale Reading RG7 5AH Data via plota.co.uk

26/00077/ADV - Advert Application Awaiting decision

Proposal

External Facia sign, fixed by low intensity LED light and mounted above facia and directed onto sign Data via plota.co.uk

View original council record ↗Last checked

Application progress

Received
15 Jan 2026
Consultation
11 Mar 2026
Decision
Expected by 12 Mar 2026

This application is under consideration - no decision has been issued yet. Plota predicted a decision soon after comments close on 1 Apr 2026; it is now day 242. The consultation period closed on 1 Apr 2026.

Site constraints 5

Grade II listed: 33 and 35b, High Street
List entry 1215482 · 4 m from the pin · 14 more listed buildings within 150 m (14 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 14 with distances
Historic England ↗
Theale High Street / Blossom Lane conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Also on the record
Inside the Theale (West Berkshire) built-up area; National landscape 476 m away: North Wessex Downs; the 1970s provisional farmland map had this area as grade 3, but it predates the buildings here and the current map does not class it as farmland.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advert Application
Postcode
RG7 5AH
Received
15 Jan 2026
Validated
15 Jan 2026
Ward
Theale
Parish
Theale Parish Council
Case officer
Show
Target decision
12 Mar 2026
Applicant
Show

Decision outlook

Day 242, past the statutory target. 92% of advertisement consent in West Berkshire are decided within thirteen weeks; extensions of time are common, and the council need not decide on the day. Last seen undecided on 6 Sept 2026.

Day 242186 days past the 56-day target
54%decided within 8 weeks
100%approved
13decided in the last year

Plota live figures for advertisement consent decided by West Berkshire in the last twelve months, from validation. West Berkshire decision record →

Public comments

No public comments yet.

2 neighbours consulted · Last counted 6 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Comments by
1 Apr 2026
Site or press notice
11 Mar 2026
Statutory expiry
12 Mar 2026
Env. assessment
No
West Berkshire
Planning Authority Score
3.9/10
Below average
#202 of 296 councils
Relevant to this application:
Other decisions

West Berkshire is slower than most councils at deciding householder applications, ranking #199 out of 296. Householder applications are slightly more likely to be approved here (93%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
West Berkshire decision statistics
Based on MHCLG data, the year to March 2026
90%
Overall approval rate
Above avg (87%) #122 of 296
93%
Householder approved
Above avg (90%) #142 of 296
57%
Decided in 8 weeks
Below avg (63%) #199 of 296
46%
Extended time limit
Above avg (41%) #203 of 296
55%
Minor dwellings approved
65 decided (1-9 homes)
96%
Major dwellings approved
25 decided (10+ homes)
77%
Change of use approved
57 decided
1,045
Total decisions
108 refused in the year to March 2026