302A Elgin Avenue London W9 1JS Data via plota.co.uk

26/04540/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of an externally illuminated fascia sign measuring 0.45m x 2.81m; an internally illuminated projecting sign measuring 0.6m x 0.6m; and a non-illuminated awning measuring 0.6m x 2.81m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
8 Jul 2026
✓
Approved
16 Jul 2026

Approved on 16 Jul 2026 · Delegated Decision · Last checked 22 Jul 2026

Documents 8

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 16 Jul 2026 View ↗ PDF DELEGATED REPORT Report · 16 Jul 2026 View ↗

Plans & drawings 3

PDF LOCATION PLAN Location Plan · 8 Jul 2026 View ↗ PDF RW SIGNS FINAL VISUAL 13-03 Drawing · 8 Jul 2026 View ↗ PDF REV 1-EXISTING AND PROPOSED DRAWINGS Drawing · 8 Jul 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 8 Jul 2026 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 15 Jul 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 9 Jul 2026 View ↗

All documents on the council site ↗

Site constraints 6

Maida Vale conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Direction Class E To C3 Out Central Activity Zone · Article 4 Basement Development Permitted Rights Removed. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
8 listed buildings within 150 m
Nearest: Maida Vale Underground Station, Grade II, 32 m away · 8 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 8 with distances
Historic England ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 4 (good), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W9 1JS
Received
8 Jul 2026
Validated
8 Jul 2026
Ward
Maida Vale
Case officer
Show
Target decision
2 Sept 2026
Decision
Application Permitted
Decision date
16 Jul 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Roshni Studio

How this decision compares

Decided in 8 days from validation, 29 days faster than Westminster's median of 37 for signs and adverts. Approved, as 84% of signs and adverts here are.

73%decided within 8 weeks
84%approved
922decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Consultation & key dates

Alt. reference
PP-15069418
Planning Portal ref
PP-15069418
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
282 Elgin Avenue London W9 1JR
Replacement of the existing two storey outrigger at lower ground and ground floors with i…
25/06175/FULL
2025 Approved
282 Elgin Avenue London W9 1JR
Single-storey rear extension at lower ground floor with the installation of a rooflight…
25/04457/FULL
2025
314 - 316 Elgin Avenue London W9 1JU
Display of internally illuminated fascia sign measuring 10.72m X 0.7m, and barber light m…
25/06181/ADV
2025 Refused
282 Elgin Avenue London W9 1JR
This proposal seeks to replace the existing two storey outrigger extension with a new equ…
25/04407/CLOPUD
2025 Approved
Flat 1 144 - 146 Randolph Avenue London W9 1PG
Layout alterations and associated works.
25/05364/LBC
2025
Flat 2 284 Elgin Avenue London W9 1JR
Installation of two dormer windows and installation of one skylight.
25/05516/FULL
2025 Refused
Flat 2 Dundee House 145 Maida Vale London W9 1QP
Construction of a freestanding garden room (5.0m x 2.5m) on the private rear terrace of F…
25/03970/CLOPUD
2025 Approved
278 Elgin Avenue London W9 1JR
1 x dead pine: fell.
25/04218/TDD
2025 Approved
Basement 284 Elgin Avenue London W9 1JR
Lime T1 (14M high, 400mm dia.): crown reduce to previous, most recent reduction points, r…
25/04020/TPO
2025 Approved
Flat 2 150 Randolph Avenue London W9 1PG
Internal alterations including removal of bath and installation of wet floor shower in th…
25/03134/LBC
2025
278 Elgin Avenue London W9 1JR
Removal of: 1 Elder Tree, 1 Olive Tree, 1 Privet Tree, 1 Pine and 1 Dead Pine.
25/03754/TCA
2025
278 Elgin Avenue London W9 1JR
Removal of: 1 Elder Tree, 1 Olive Tree, 1 Privet Tree, 1 Pine and 1 Dead Pine.
25/03754/TPO
2025 Approved
145 Lanark Road London W9 1PB
Erection of a single storey rear extension, addition of second storey to the building, re…
25/01808/FULL
2024
Basement And Ground Floor 245 Elgin Avenue London W9 1NJ
Erection of 2 storey rear extension from basement level with sash windows and glazed slid…
24/07832/FULL
2024
Ground Floor 243 Elgin Avenue London W9 1NJ
Installation of a new shopfront including replacement double glazing and relocation of en…
24/07290/FULL
2024
Basement And Ground Floor Maisonette 133 Randolph Avenue London W9 1DN
Removal of existing single storey rear extension, roof terrace balustrade and external st…
24/06318/FULL
2024 Approved
Basement And Ground Floor 168 - 170 Randolph Avenue London W9 1PE
Replacement of two shopfront doors, installation of two retractable awnings, plant within…
24/02650/FULL
2024
143 Lanark Road London W9 1PB
Erection of a mansard roof extension incorporating three rear dormer windows, three front…
24/04943/FULL
2024 Approved
Maida Vale Station Elgin Avenue London W9 1JS
Installation of a new handrail on the entrance stair case and the relocation of two poste…
24/03189/LBC
2024 Approved
Basement And Ground Floor Maisonette 133 Randolph Avenue London W9 1DN
Variation of condition 1 of planning permission dated 01 September 2021 (RN: 21/04397/FUL…
24/02778/FULL
2016 Approved
176A Randolph Avenue London W9 1PE
T1 Cypress (rear): Reduce crown height by 3 metres and reduce laterals by 0.5 - 1 metres.
16/05505/TCA
2016 Withdrawn
247 And 249 Elgin Avenue London W9 1NJ
Erection of rear extensions at first, second and third floor levels ground floor levels…
16/02006/FULL
2016 Approved
255 Elgin Avenue London W9 1NJ
Use of an area of the public highway measuring 1.7m x 2.3m for the placing of one table a…
16/00930/TCH
2016 Approved
Maida Vale Station Elgin Avenue London W9 1JS
Overlaying of 3 replacement signs within existing frames, behind single pane glass, in co…
16/01266/ADV
2016 Approved
Communal Garden Rear Of 124-164 Randolph Avenue London
T1 Sycamore: reduce crown height by 6-8m, Reduce laterals by 1-2m back to secondary growt…
16/00349/TCA
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use