21 - 23 New Bond Street London W1S 2RE Data via plota.co.uk

26/05342/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Temporary installation of illuminated festive decorations for a period between 01 November 2026 to the 04 January 2027. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
6 Aug 2026
✓
Validated
12 Aug 2026
✓
Approved
20 Aug 2026

Approved on 20 Aug 2026 · Delegated Decision · Last checked 27 Aug 2026

Documents 26

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 20 Aug 2026 View ↗ PDF DELEGATED REPORT Report · 20 Aug 2026 View ↗

Statements & assessments 1

PDF DAS AND HERITAGE STATEMENT Design and Access Statement · 6 Aug 2026 View ↗

Plans & drawings 19

PDF PROPOSED FRONT ELEVATION - NEW BOND STREET Drawing · 6 Aug 2026 View ↗ PDF PROPOSED FRONT ELEVATION - CONDUIT STREET Drawing · 6 Aug 2026 View ↗ PDF PROPOSED HORIZONTAL RIBBON STRUCTURE Drawing · 6 Aug 2026 View ↗ PDF PROPOSED HORIZONTAL RIBBON Drawing · 6 Aug 2026 View ↗ PDF PROPOSED RIBBON STRUCTURAL DETAILS Drawing · 6 Aug 2026 View ↗ PDF PROPOSED VERTICAL RIBBON STRUCTURE Drawing · 6 Aug 2026 View ↗ PDF PROPOSED VERTICAL RIBBON Drawing · 6 Aug 2026 View ↗ PDF 1-353-01PL-002-EXISTING ELEVATION - NEW BOND STREET Drawing · 6 Aug 2026 View ↗ PDF 1-353-01PL-003-EXISTING ELEVATION - CONDUIT STREET Drawing · 6 Aug 2026 View ↗ PDF PROPOSED BOW AXONOMETRIC Drawing · 6 Aug 2026 View ↗ PDF PROPOSED BOW LIGHTING Drawing · 6 Aug 2026 View ↗ PDF PROPOSED BOW Drawing · 6 Aug 2026 View ↗ PDF PROPOSED ELECTRICAL DETAILS Drawing · 6 Aug 2026 View ↗ PDF PROPOSED FACADE ANCHOR POINTS - CONDUIT STREET Drawing · 6 Aug 2026 View ↗ PDF PROPOSED FACADE ANCHOR POINTS - NEW BOND STREET Drawing · 6 Aug 2026 View ↗ PDF PROPOSED FACADE LIGHTING - CONDUIT STREET Drawing · 6 Aug 2026 View ↗ PDF PROPOSED FACADE LIGHTING - NEW BOND STREET Drawing · 6 Aug 2026 View ↗ PDF 1-353-01PL-005-SITE PLAN Drawing · 6 Aug 2026 View ↗ PDF SITE LOCATION PLAN (OS MAP) Location Plan · 6 Aug 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 6 Aug 2026 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 19 Aug 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 12 Aug 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 12 Aug 2026 View ↗

All documents on the council site ↗

Site constraints 11

Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
54 listed buildings within 150 m
Nearest: Time and Life Building, Grade II*, 28 m away · 3 Grade I, 3 Grade II*, 48 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 54 with distances
Historic England ↗
National infrastructure project 1014 m away: Thames Tideway Tunnel
The site is 1014 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 553 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Registered park or garden 225 m away: Berkeley Square; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area1,580 m² (17,007 sq ft)
Energy ratingC (asset rating 60)
UseA1/A2 Retail and Financial/Professional services
HeatingAir Conditioning

From the energy performance certificate lodged in March 2020, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1S 2RE
Received
6 Aug 2026
Validated
12 Aug 2026
Ward
West End
Case officer
Show
Target decision
7 Oct 2026
Decision
Application Permitted
Decision date
20 Aug 2026
Decision level
Delegated Decision
Applicant
Show
Agent
1FRL Architecture and Planning
Leaseholder
Show

How this decision compares

Decided in 8 days from validation, 33 days faster than Westminster's median of 41 for signs and adverts. Approved, as 83% of signs and adverts here are.

69%decided within 8 weeks
83%approved
1,130decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 27 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15018103
Planning Portal ref
PP-15018103
Env. assessment
No

Historical activity at this location

36 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2023 Approved
Display of 6 halo-illuminated fascia signs each measuring 0.3m x 1.795mm.
23/04062/ADV
2023 Approved
Display of two non-illuminated flags measuring 2.8m x 1.3m.
23/03032/ADV
2023 Approved
Display of advertising on a hoarding on the New Bond Street and Conduit Street elevations…
23/00863/ADV
2023 Approved
Display of six back lit fascia signs measuring 0.3m x 2.32m, five non-illuminated surface…
23/00322/ADV
2022 Approved
Display of advertising on a hoarding on the New Bond Street and Conduit Street elevations…
22/03465/ADV
2021 Approved
Display of 3 backlit logo signs each measuring 0.65m x 5.0m and 1 background graphic alon…
21/08660/ADV
2021 Approved
Installation of new shopfronts to New Bond Street and Conduit Street facades.
21/07151/FULL
2021 Refused
Display of two non-illuminated adverts on the building wrap measuring 14.89m x 30.46m on…
21/07389/ADV
2021 Refused
Installation of new double height shopfronts to New Bond Street and Conduit Street facades
21/05771/FULL
2021 Approved
Display of a temporary hoarding to the New Bond Street and Conduit Street frontages measu…
21/04631/ADV
2020 Approved
Display of 2x flags measuring 2.6m x 1.1m on either side of main entrance on Bond Street.
20/07537/ADV
Within ~100m

Nearby activity

2025 Approved
153 New Bond Street London W1S 2TY
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus - Listed build…
25/07789/TELNOT
2025 Approved
160 - 162 New Bond Street London W1S 2UE
Display of temporary Christmas decorations in the form of a topiary landscape with variou…
25/07452/ADV
2025 Withdrawn
9 Clifford Street London W1S 2FT
Installation of Front Facade Lighting. (Linked to 25/05357/LBC)
25/05356/FULL
2025 Withdrawn
9 Clifford Street London W1S 2FT
Installation of Front Facade Lighting. (Linked to 25/05356/FULL)
25/05357/LBC
2025
28 New Bond Street London W1S 2RJ
Display of non illuminated 4 yard flags suspended across the street on catenary wires alo…
25/07457/ADV
2025
153 New Bond Street London W1S 2TY
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus - Listed build…
25/07688/TELNOT
2025 Approved
9 Clifford Street London W1S 2FT
Display of illuminated Christmas decorations on the front elevation for a temporary perio…
25/05874/ADV
2025 Approved
9 Clifford Street London W1S 2FT
Display of illuminated Christmas decorations on the front elevation for a temporary perio…
25/05851/LBC
2025
Washington House 40 - 41 Conduit Street London W1S 2YQ
Use of basement and part ground floor as dual alternative restaurant or retail (Class E)…
25/07055/FULL
2025
143 New Bond Street London W1S 2TP
Provision of a new external metal escape staircase from the second to ground floors on th…
25/07014/LBC
2025
143 New Bond Street London W1S 2TP
Provision of a new external metal escape staircase from the second to ground floors on th…
25/07013/FULL
2025 Approved
9 Clifford Street London W1S 2FT
Installation of security bars on lower ground floor windows at the front and rear elevati…
25/05353/LBC
2025 Approved
9 Clifford Street London W1S 2FT
Installation of security bars on lower ground floor windows at the front and rear elevati…
25/05352/FULL
2025
Basement To Second Floor 17 - 20 New Bond Street London W1S 2RB
Display of externally illuminated festive decorations measuring 5.9m x 49m along Clifford…
25/06619/ADV
2025 Approved
158 - 159 New Bond Street London W1S 2UB
Display of illuminated ribbon and bow Christmas decoration measuring 20,635mm x 12,999mm…
25/06209/ADV
2025 Approved
28 New Bond Street London W1S 2RJ
Display of externally illuminated Christmas garlands framing the store front window measu…
25/05999/ADV
2025
9 Clifford Street London W1S 2FT
Installation of Security Cameras at Front and Rear Elevations (Linked to 25/06368/FULL)
25/06369/LBC
2025
9 Clifford Street London W1S 2FT
Installation of Security Cameras at Front and Rear Elevations (Linked to 25/06369/LBC)
25/06368/FULL
2025 Approved
160 - 162 New Bond Street London W1S 2UE
Display of temporary Christmas Decorations in the form of a Topiary Landscape with variou…
25/05584/ADV
2025
26 - 27 Conduit Street London W1S 2XX
Reinstatement of four windows at fifth floor level on the Conduit Street elevation.
25/06184/FULL
2022 Approved
14A Grafton Street London W1S 4ET
Alterations to shopfront including new colour, appearance and signage.
22/03894/FULL
2022 Refused
Basement To Second Floor 17 - 20 New Bond Street London W1S 2RB
Display of internally illuminated advertisement structure measuring 10.075m x 5.54m for a…
22/03852/ADV
2022 Refused
160 - 162 New Bond Street London W1S 2UE
Display of internally illuminated temporary fibreglass streetlight measuring 4.2m X 1.83m…
22/02938/ADV
2022
34 - 36 Bruton Street London W1J 6QX
Creation of terrace to rear fourth floor, inlcuding installation of railings, replacement…
22/04555/FULL
2022 Approved
28 New Bond Street London W1S 2RJ
Alterations to shopfront and entrance door.
22/02847/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.