283 - 285 High Street West Bromwich B70 8ND Data via plota.co.uk

DC/26/6999A - Application to Display Adverts Awaiting decision

Proposal

Proposed internally-illuminated fascia sign, internally-illuminated projecting sign and banner signs to front. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
11 Jun 2026
✓
Validated
30 Jul 2026
Decision
Expected by 23 Oct 2026

Under consideration

No decision has been issued yet. Plota predicted a decision around 9 Oct 2026; it is now day 71.

The consultation period closed on 20 Aug 2026.

Site constraints 8

West Bromwich High Street conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Heritage at risk: High Street, West Bromwich, Black Country
On the register of historic places assessed as at risk.
A designated building, monument, park or conservation area assessed as at risk from neglect, decay or development. Proposals that secure its future are looked on favourably.
Historic England ↗
Air quality management area: Sandwell AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
2 listed buildings within 150 m
Nearest: Church of St Michael and the Holy Angels, Grade II, 28 m away · 2 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 2 with distances
Historic England ↗
Also on the record
Radon affected area, class 2; Nature improvement area: Birmingham and the Black Country; Coalfield, development low risk area; Inside the West Bromwich built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Mining Remediation Authority, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Sandwell
Application type
Application to Display Adverts
Postcode
B70 8ND
Received
11 Jun 2026
Validated
30 Jul 2026
Ward
West Bromwich Central
Case officer
Show
Target decision
23 Oct 2026
Decision level
Delegated Decision
Agent
Woods Whur
Freehold owner
Show

Decision outlook

Day 71, past the statutory target. 96% of signs and adverts in Sandwell are decided within thirteen weeks, which runs to 29 Oct 2026; extensions of time are common, and the council need not decide on the day. Last seen undecided on 7 Oct 2026.

Day 7115 days past the 56-day target
85%decided within 8 weeks
96%approved
27decided in the last year

Plota live figures for signs and adverts decided by Sandwell in the last twelve months, from validation. Sandwell decision record →

Public comments

No public comments yet.

Last counted 7 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14996865
Planning Portal ref
PP-14996865
Comments by
20 Aug 2026
Statutory expiry
24 Sept 2026
Env. assessment
No
Sandwell
Planning Authority Score
5/10
Average
#149 of 296 councils
Relevant to this application:
Other decisions

Sandwell ranks #131 out of 296 councils for householder decision speed. Householder applications are slightly less likely to be approved here (88%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Sandwell decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #198 of 296
88%
Householder approved
Below avg (90%) #223 of 296
69%
Decided in 8 weeks
Above avg (63%) #131 of 296
34%
Extended time limit
Below avg (41%) #92 of 296
80%
Minor dwellings approved
44 decided (1-9 homes)
100%
Major dwellings approved
15 decided (10+ homes)
78%
Change of use approved
46 decided
909
Total decisions
124 refused in the year to March 2026

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.