Land At Pickford Green Lane, Coventry, CV5 9AP Data via plota.co.uk

PL/2026/0000447/ADV - ADV Application for consent to display an advertisement(s) consent Approved

Proposal

Advertisement consent AB0 above hoarding stack sign Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
18 Mar 2026
✓
Approved
13 May 2026

Approved on 13 May 2026 · Delegated decision · Last checked 1 Oct 2026

Site constraints 5

Green belt: Birmingham
Inappropriate development needs very special circumstances.
Green belt policy allows a short list of exceptions, such as limited extensions and replacement buildings. Anything else needs very special circumstances that clearly outweigh the harm. Some green belt land can count as grey belt, where it does not strongly serve the green belt's purposes. The council decides this in its green belt assessment or on each application, so we do not mark it here.
Read the government guidance ↗
Agricultural land, grade 3b
Not best and most versatile land (grades 1, 2 and 3a). Source: the Predictive Agricultural Land Classification Map (Defra and Natural England, 2025; the Welsh Government's Predictive ALC Map 2 in Wales), a model rather than a site survey. Natural England's Provisional ALC map (1:250,000, 1970s) agrees.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
Air quality management area: Coventry City-Wide AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
Radon affected area, class 2; Coalfield, development low risk area.
Not affected
Outside flood zones 2 and 3 · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Mining Remediation Authority, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Coventry
Application type
ADV Application for consent to display an advertisement(s) consent
Postcode
CV5 9AP
Received
18 Mar 2026
Validated
18 Mar 2026
Ward
Bablake
Parish
Allesley Parish Council
Case officer
Show
Target decision
13 May 2026
Decision
Express consent
Decision date
13 May 2026
Decision level
Delegated decision
Applicant
Show
Agent
Redrow Homes (Midlands) (on behalf of BDW Trading LTD)

How this decision compares

Decided in 56 days from validation, 4 days slower than Coventry's median of 52 for signs and adverts. Approved, as 62% of signs and adverts here are.

92%decided within 8 weeks
62%approved
96decided in the last year

Plota live figures for signs and adverts decided by Coventry in the last twelve months, from validation. Coventry decision record →

Consultation & key dates

Statutory expiry
13 May 2026
Coventry
Planning Authority Score
7.7/10
Good
#35 of 296 councils
Relevant to this application:
Other decisions

Coventry is one of the fastest councils in England for householder decisions, ranking #13 out of 296. Only 13% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly more likely to be approved here (90%) than the national average (90%).

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Coventry decision statistics
Based on MHCLG data, the year to March 2026
84%
Overall approval rate
Below avg (87%) #219 of 296
90%
Householder approved
Above avg (90%) #189 of 296
91%
Decided in 8 weeks
Above avg (63%) #13 of 296
13%
Extended time limit
Below avg (41%) #7 of 296
72%
Minor dwellings approved
114 decided (1-9 homes)
89%
Major dwellings approved
28 decided (10+ homes)
74%
Change of use approved
100 decided
1,131
Total decisions
186 refused in the year to March 2026