14, THE SQUARE High Road Leyton, Leyton, London, E10 5NR Data via plota.co.uk

262141 - Advertisement Consent Consultation/Publicity

Proposal

Installation of 1 x internally illuminated fascia sign, internally illuminated roundel sign, 1 x internally illuminated projecting sign and internally illuminated menu board. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
11 Sept 2026
✓
Validated
18 Sept 2026
Decision
Expected by 13 Nov 2026

This application is under consideration - no decision has been issued yet. Plota predicts a decision between 13 Nov 2026 and 20 Nov 2026, from Waltham Forest's recent signs and adverts.

Site constraints 5

2 Article 4 directions
Other Article 4 Direction Area · Leyton District Centre. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Waltham Forest AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Leyton
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Inside the Waltham Forest built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 23 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advertisement Consent
Postcode
E10 5NR
Received
11 Sept 2026
Validated
18 Sept 2026
Ward
Leyton
Case officer
Show
Target decision
13 Nov 2026
Decision level
Delegated
Applicant
Show
Agent
Firstplan

Decision outlook

Day 17 of the 56-day target. Waltham Forest usually decides signs and adverts by day 56.

Day 1739 days to the 56-day target
56%decided within 8 weeks
74%approved
48decided in the last year

Plota live figures for signs and adverts decided by Waltham Forest in the last twelve months, from validation. Waltham Forest decision record →

Consultation & key dates

Statutory expiry
13 Nov 2026
Waltham Forest
Planning Authority Score
5.6/10
Average
#116 of 296 councils
Relevant to this application:
Other decisions

Waltham Forest is faster than most councils at deciding householder applications, ranking #80 out of 296. Only 22% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Waltham Forest is also one of the strictest councils - it refuses more householder applications than almost any other, with only 79% approved vs 90% nationally.

One of the strictest councils
only 79% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Waltham Forest decision statistics
Based on MHCLG data, the year to March 2026
76%
Overall approval rate
Below avg (87%) #284 of 296
79%
Householder approved
Below avg (90%) #284 of 296
75%
Decided in 8 weeks
Above avg (63%) #80 of 296
22%
Extended time limit
Below avg (41%) #25 of 296
49%
Minor dwellings approved
113 decided (1-9 homes)
100%
Major dwellings approved
8 decided (10+ homes)
50%
Change of use approved
56 decided
1,391
Total decisions
332 refused in the year to March 2026