Unit 8, Reading Gate Retail Park, Reading, RG2 0QG Data via plota.co.uk

PL/26/0902 - Consent to display an advertisement Approved

Proposal

Two new high level 600mm internally illuminated golden arches to side elevation Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
7 Jul 2026
✓
Approved
15 Sept 2026

Approved on 15 Sept 2026 · Delegated Decision · Last checked 15 Sept 2026

Site constraints 4

Flood zone 2, rivers and sea
Medium chance: between a 1 in 100 and 1 in 1,000 annual chance from rivers, or 1 in 200 to 1 in 1,000 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Also on the record
Inside the Reading built-up area; Air quality management area about 3 m away: Reading AQMA; Natural England's Provisional ALC map (1:250,000, 1970s) had this area as grade 3, but it predates the buildings here and the current map does not class it as farmland.
Not affected
Not green belt · No scheduled monument at the site

Checked on 11 September 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Reading
Application type
Consent to display an advertisement
Postcode
RG2 0QG
Received
7 Jul 2026
Validated
7 Jul 2026
Ward
Whitley Ward
Target decision
15 Sept 2026
Decision
Approve with Conditions
Decision date
15 Sept 2026
Decision level
Delegated Decision
Applicant
Show
Leaseholder
Show

How this decision compares

Decided in 70 days from validation, 7 days slower than Reading's median of 63 for signs and adverts. Approved, as 77% of signs and adverts here are.

46%decided within 8 weeks
77%approved
28decided in the last year

Plota live figures for signs and adverts decided by Reading in the last twelve months, from validation. Reading decision record →

Public comments

No public comments yet.

Last counted 15 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Comments by
5 Aug 2026
Reading
Planning Authority Score
2.4/10
Poor
#258 of 296 councils
Relevant to this application:
Other decisions

Reading is one of the slowest councils in England for householder decisions, ranking #274 out of 296. 52% of applications have the time limit extended, above the 41% national average. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Reading decision statistics
Based on MHCLG data, the year to March 2026
84%
Overall approval rate
Below avg (87%) #226 of 296
92%
Householder approved
Above avg (90%) #163 of 296
37%
Decided in 8 weeks
Below avg (63%) #274 of 296
52%
Extended time limit
Above avg (41%) #236 of 296
67%
Minor dwellings approved
67 decided (1-9 homes)
67%
Major dwellings approved
6 decided (10+ homes)
84%
Change of use approved
44 decided
643
Total decisions
103 refused in the year to March 2026

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.