Charles House 7 Leicester Place London WC2H 7BP Data via plota.co.uk
26/06862/ADV - Advert Application (ADV)
Approved
Proposal
Display of internally illuminated (letters only) fascia sign measuring 2.79m x 0.8m and back lit entrance panel sign measuring 0.3m x 0.3m at ground floor level to the hotel entrance. Data via plota.co.uk
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View original council record ↗Last checked
Application progress
✓
Received
7 Oct 2026
✓
Approved
19 Oct 2026
Approved on 19 Oct 2026 · Delegated Decision · Last checked 24 Oct 2026
Documents 11
Decision & officer reports 2
Plans & drawings 5
Application forms 1
Site constraints 11
Leicester Square conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2B.1 Parliament Hill oak tree to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 462 m away: Thames Tideway Tunnel
The site is 462 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 13 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
38 listed buildings within 150 m
Nearest: Church of Notre Dame de France, Grade II*, 10 m away · 2 Grade II*, 36 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 38 with distances
- 10 mChurch of Notre Dame de FranceGrade II*
- 16 m14-27, Lisle Street Wc2Grade II
- 24 m34 and 35, Lisle Street Wc2Grade II
- 33 m41, Gerrard Street W1Grade II
- 33 m40, Gerrard Street W1Grade II
- 34 m39, Gerrard Street W1Grade II
- 43 m36, Gerrard Street W1Grade II
- 58 m47, Gerrard Street W1Grade II
- 63 m9, Gerrard Street W1Grade II
- 65 mThe London Hippodrome, Crown Public House, and 7-10 Cranbourn StreetGrade II
- 66 m12, Gerrard Street W1Grade II
- 66 m6, Gerrard Street W1Grade II
- 68 m4 and 5, Gerrard Street W1Grade II
- 68 mLISLE STREET WC2 (See details for further address information)Grade II
- 69 m4-8, NEWPORT PLACE WC2 (See details for further address information)Grade II
- 73 m3, Gerrard Street W1Grade II
- 73 m31, Gerrard Street W1Grade II
- 73 m26, Newport Court Wc2Grade II
- 76 m25, Newport Court Wc2Grade II
- 76 m8-10, Little Newport Street Wc2Grade II
- 80 m30, Gerrard Street W1Grade II
- 80 m21-24, NEWPORT COURT WC2 (See details for further address information)Grade II
- 81 mSt John's Hospital for Diseases of the SkinGrade II
- 84 m16, Gerrard Street W1Grade II
- 86 m2, Gerrard Place W1Grade II
- 89 m11, Little Newport Street Wc2Grade II
- 93 m20 AND 20A, NEWPORT COURT WC2 (See details for further address information)Grade II
- 98 m18, Gerrard Street W1Grade II
- 100 m14, Little Newport Street Wc2Grade II
- 102 m19, Gerrard Street W1Grade II
- 103 m19, Newport Court Wc2Grade II
- 105 m15, Little Newport Street Wc2Grade II
- 107 m18, Newport Court Wc2Grade II
- 124 mWilliam Shakespeare Statue and Fountain With Busts of Hogarth, Hunter,newton and Reynolds in Garden of SquareGrade II
- 133 m27, WARDOUR STREET W1 (See details for further address information)Grade II
- 134 m7 and 9, Wardour Street W1Grade II
- 136 mWyndhams TheatreGrade II*
- 143 m41 and 43, Wardour Street W1Grade II
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site
Checked on 10 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- WC2H 7BP
- Received
- 7 Oct 2026
- Validated
- 7 Oct 2026
- Ward
- St James's
- Case officer
- Show
- Target decision
- 2 Dec 2026
- Decision
- Application Permitted
- Decision date
- 19 Oct 2026
- Decision level
- Delegated Decision
- Applicant
- Show
How this decision compares
Decided in 12 days from validation, 28 days faster than Westminster's median of 40 for signs and adverts. Approved, as 83% of signs and adverts here are.
This one12d
Council40d
UK55d
69%decided within 8 weeks
83%approved
1,132decided in the last year
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Public comments
No public comments yet.
Last counted 24 Oct 2026
Consultation & key dates
- Alt. reference
- PP-15272781
- Planning Portal ref
- PP-15272781
- Env. assessment
- No
Historical activity at this location
27 previous applications on record - archival context, not part of the live application.
This property
Previous applications at this address
Within ~100m
Nearby activity
2025
Victory House 14 Leicester Square London WC2H 7NG
Display of three internally illuminated fascia signs measuring 0.7m x 5.8m, 0.7m x 2.34m…
2025
Approved
Open Space At Leicester Square London WC2H 7LE
Display of hoarding with two externally illuminated hoarding panels and internally illumi…
2025
Approved
1 Leicester Place London WC2H 7BP
Removal and replacement of 3 existing antennas with 3 new antennas; 15 RRUs, 1 GPS nodule…
2025
3 Cranbourn Street London WC2H 7AL
Display of internally illuminated fascia sign measuring 0.275m x 1.22m.
2025
Approved
Open Space At Leicester Square London WC2H 7LE
Installation of structures, including an outdoor ice rink, boot room marquee, box office…
2025
Approved
TKTS Leicester Square London WC2H 7LH
Display of two internally illuminated projecting signs measuring 0.35m x 1.9m on the east…
2025
20 - 21 Leicester Square London WC2H 7JX
Display of two internally illuminated fascia signs measuring 1m x 3m, 0.345m x 0.775m. [S…
2025
Approved
Unit 1 Ground Floor 1 - 4 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 2.5m x 1m and extension of existi…
2025
Withdrawn
Unit 1 Ground Floor 1 - 4 Leicester Square London WC2H 7NA
Installation of vinyl graphics, metal works, and alterations to signage in relation to th…
2025
W London Leicester Square 10 Wardour Street London W1D 6QF
Variation of Condition 6 of planning permission dated 27th September 2023 (RN 23/05024/FU…
2025
20 - 21 Leicester Square London WC2H 7JX
Display of two internally illuminated fascia signs measuring 1m x 3m, 0.345m x 0.775m and…
2025
20 - 21 Leicester Square London WC2H 7JX
Alterations to shopfront including replacement of existing louvres and the extension of t…
2025
Approved
The Hippodrome 10 - 14 Cranbourn Street London WC2H 7JH
Display of an externally illuminated hanging sign measuring 1.64m X 1.56m. Linked with 25…
2025
Approved
Basement And Ground Floor Unit 2B 10 - 14 Cranbourn Street London WC2H 7AG
Installation of a signage to the external elevation of the building fronting on to Cranbo…
2025
1 Leicester Place London WC2H 7BP
Variation of condition 1 of planning permission dated 12 February 2015 (RN24/05639/FULL)…
2025
32 Wardour Street London W1D 6JJ
Installation of a new shopfront and associated external works including step lighting (si…
2025
32 Wardour Street London W1D 6JJ
Display of three halo illuminated fascia signs measuring 4.30m x 0.40m, 3.20m x 0.30m and…
2025
Approved
48 Leicester Square London WC2H 7LU
Variation of condition 5 of planning permission dated 08 September 2023 (RN: 23/05217/FUL…
2025
3 Cranbourn Street London WC2H 7AL
Display of externally illuminated A2 off sets VUE letters halo illuminated and B2 off set…
2025
Approved
39 Gerrard Street London W1D 5QD
The installation of new air bricks to the rear elevation, installation of a sprinkler sys…
2022
Refused
Victory House 14 Leicester Square London WC2H 7NG
Alterations to existing shopfront comprising replacement of existing windows and doors.
2022
Approved
1 Leicester Place London WC2H 7BP
Display of internally illuminated projecting sign measuring 0.6m x 0.6m and an internally…
2022
Refused
Victory House 14 Leicester Square London WC2H 7NG
Display of wrap-around internally illuminated fascia box sign measuring 0.94m x 13.74m.
2022
Approved
4 Bear Street London WC2H 7AR
Display of eight internally illuminated star signs each measuring 1m x 0.95m above Bear S…
2022
Approved
39 Gerrard Street London W1D 5QD
Installation of air bricks to the rear elevation.
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application.
View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use
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Charles House 7 Leicester Place London WC2H 7BP
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