3 South Beach Parade Great Yarmouth NR30 3EJ Data via plota.co.uk

06/26/0561/A Refused

Proposal

Installation of signage comprising: 2no. back-to-back D48 digital advertisement displays (static illumination) Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
6 Jul 2026
✓
Validated
5 Aug 2026
✗
Refused
23 Sept 2026
Appeal
Not lodged

Refused on 23 Sept 2026 · Last checked 24 Sept 2026

Site constraints 7

Hopton on Sea to Sea Palling across the site
Matters where it crosses or adjoins the site; the route and its margin are protected.
Article 4 direction
Article 4 Direction - Houses in Multiple Occupation Great Yarmouth. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
In flood zones plus climate change
Inside the extent flood zones 2 and 3 could reach with climate change: the Central allowance for the 2080s on rivers, the Upper End allowance for sea level rise to 2125. From the sea. Defences are not counted.
The Environment Agency flood map for planning. Councils use it to decide when a flood risk assessment and the sequential test are needed. It is indicative and does not show whether a particular property will flood.
Flood map ↗
National infrastructure project about 240 m away: Great Yarmouth Third River Crossing
The site is about 240 m from the project boundary. Highway, decided. The project page says whether consent was granted.
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Special protection area about 193 m away: Outer Thames Estuary
Work nearby can need a habitats assessment.
Harm to a protected site is only accepted where there is no alternative and an overriding public interest.
Also on the record
1 listed building within 150 m of the postcode pin; Inside the Great Yarmouth built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £94,000 in November 2003. Semi-detached house, freehold.

28 November 2003£94,000

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Postcode
NR30 3EJ
Received
6 Jul 2026
Validated
5 Aug 2026
Parish
GY Nelson
Case officer
Show
Target decision
30 Sept 2026
Decision
ADV. REFUSAL Conditions/Reasons
Decision date
23 Sept 2026
Applicant
Show
Agent
Alder King Planning Consultants Pembroke House

How this decision compares

Decided in 49 days from validation, 10 days faster than Great Yarmouth's median of 59 for signs and adverts. Refused, as 42% of signs and adverts here are.

33%decided within 8 weeks
58%approved
12decided in the last year

Plota live figures for signs and adverts decided by Great Yarmouth in the last twelve months, from validation. Great Yarmouth decision record →

Great Yarmouth
Planning Authority Score
4.4/10
Below average
#181 of 296 councils
Relevant to this application:
Householder decisions

Great Yarmouth ranks #125 out of 296 councils for householder decision speed. 49% of applications have the time limit extended, above the 41% national average. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Great Yarmouth decision statistics
Based on MHCLG data, the year to March 2026
87%
Overall approval rate
Above avg (87%) #171 of 296
92%
Householder approved
Above avg (90%) #154 of 296
69%
Decided in 8 weeks
Above avg (63%) #125 of 296
49%
Extended time limit
Above avg (41%) #221 of 296
69%
Minor dwellings approved
51 decided (1-9 homes)
78%
Major dwellings approved
9 decided (10+ homes)
89%
Change of use approved
18 decided
366
Total decisions
47 refused in the year to March 2026

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.