Helena House, 1 Brownlow Road, Reading Data via plota.co.uk

PL/26/1102 - Consent to display an advertisement Under Consultation

Proposal

Advertisement Consent for new signage Data via plota.co.uk

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View original council record ↗Last checked 3 Oct 2026, 09:36

Street View

Application progress

✓

Received

17 Aug 2026

Decision

Expected by 12 Oct 2026

This application is under consideration - no decision has been issued yet. Plota predicts a decision between 12 Oct 2026 and 22 Oct 2026, from Reading's recent signs and adverts. The consultation period closed on 24 Sept 2026.

Documents 10

Site constraints 4

Downshire Square conservation area

Demolition needs planning permission and permitted development is restricted.

The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.

Council document ↗

Air quality management area: Reading AQMA

The council has declared the area as failing an air quality objective.

Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.

Council record ↗

5 listed buildings within 150 m

Nearest: All Saints Infants School and Playground Area Railings to West, Grade II, 33 m away · 5 Grade II

The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.

Show all 5 with distances

33 mAll Saints Infants School and Playground Area Railings to WestGrade II
64 mChurch of All SaintsGrade II
114 m52, Tilehurst RoadGrade II
127 mThe Brunswick ArmsGrade II
148 m35, Tilehurst RoadGrade II

Historic England ↗

Also on the record

Inside the Reading built-up area.

Not affected

Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 30 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council: Reading
Application type: Consent to display an advertisement
Received: 17 Aug 2026
Validated: 17 Aug 2026
Ward: Coley Ward
Target decision: 12 Oct 2026
Decision level: Delegated Decision
Applicant: Show

Decision outlook

Day 48 of the 56-day target. Reading usually decides signs and adverts by day 63.

prediction

Day 4815 days to the predicted decision (day 63)

46%decided within 8 weeks

77%approved

28decided in the last year

Plota live figures for signs and adverts decided by Reading in the last twelve months, from validation. Reading decision record →

Public comments

1comment received

1 neutral

Last counted 3 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Comments by: 24 Sept 2026

Reading

Planning Authority Score

2.4/10

Poor

#258 of 296 councils

Relevant to this application:

Other decisions

Reading is one of the slowest councils in England for householder decisions, ranking #274 out of 296. 52% of applications have the time limit extended, above the 41% national average. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).

Among the slowest councils in England

for householder decisions

These figures are council-wide context, not a prediction for this application. View full council performance

Reading decision statistics

Based on MHCLG data, the year to March 2026

84%

Overall approval rate

Below avg (87%) #226 of 296

92%

Householder approved

Above avg (90%) #163 of 296

37%

Decided in 8 weeks

Below avg (63%) #274 of 296

52%

Extended time limit

Above avg (41%) #236 of 296

67%

Minor dwellings approved

67 decided (1-9 homes)

67%

Major dwellings approved

6 decided (10+ homes)

84%

Change of use approved

44 decided

643

Total decisions

103 refused in the year to March 2026

Helena House, 1 Brownlow Road, Reading Data via plota.co.uk

Proposal

Application progress

Documents 10

Statements & assessments 1

Plans & drawings 3

Application forms 1

Consultation & comments 1

Other documents 4