19 Henrietta Street London WC2E 8QH Data via plota.co.uk

26/03211/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of three non-illuminated fascia signs, two measuring 0.25m x 2.224m and one measuring 0.625m x 0.52m; two externally illuminated projecting signs measuring 0.5m x 0.5m; and two internally illuminated menu cases measuring 0.55m x 0.39m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
15 May 2026
✓
Validated
15 Jul 2026
✓
Approved
28 Jul 2026

Approved on 28 Jul 2026 · Delegated Decision · Last checked 29 Jul 2026

Documents 9

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 28 Jul 2026 View ↗ PDF DELEGATED REPORT Report · 28 Jul 2026 View ↗

Plans & drawings 2

PDF COMBINED DRAWINGS Drawing · 15 Jul 2026 View ↗ PDF LOCATION PLAN Location Plan · 15 May 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 15 May 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 27 Jul 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 21 May 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 21 May 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 15 May 2026 View ↗

All documents on the council site ↗

Site constraints 8

Grade II listed: Alginate House
List entry 1066648 · 24 m from the pin · 77 more listed buildings within 150 m (1 Grade I, 4 Grade II*, 72 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 77 with distances
Historic England ↗
Covent Garden conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

10 Jul 2026Pending

22 Henrietta Street London WC2E 8ND

External and façade alterations comprising the introduction of a new entrance on...

26/04606/LBC
15 Jun 2026Pending

23 - 24 Henrietta Street London WC2E 8ND

Display of an externally illuminated projecting sign measuring 0.6m x 0.6m; an e...

26/03913/ADV

Nearby new applications

26 Aug 2026Pending

54 Charing Cross Road London WC2H 0BB

Replacement shopfront.

26/05869/FULL
15 May 2026Pending

Manette Street London

Display of an internally illuminated fascia sign measuring 1.742m X 0.549m (SITE...

26/03216/ADV
4 Sept 2026Pending

New Zealand House 80 Haymarket London SW1Y 4TE

Details of daytime and nighttime lighting settings pursuant to condtion 8 (Part ...

26/06054/ADLBC
24 Aug 2026Pending

10 Gerrard Street London W1D 5PW

Display of non-illuminated temporary hoarding measuring 5.7m x 2.3m

26/05802/ADV
24 Aug 2026Pending

10 Gerrard Street London W1D 5PW

Replacement of shopfront with painted timber framing and stall riser, and associ...

26/05804/FULL
3 Sept 2026Pending

Brettenham House Lancaster Place London WC2E 7EN

Display of internally illuminated hanging sign measuring 0.61m X 0.61m on the gr...

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2E 8QH
Received
15 May 2026
Validated
15 Jul 2026
Ward
St James's
Case officer
Show
Target decision
9 Sept 2026
Decision
Application Permitted
Decision date
28 Jul 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Butterfield Signs Limited

How this decision compares

Decided in 13 days from validation, 23 days faster than Westminster's median of 36 for signs and adverts. Approved, as 84% of signs and adverts here are.

76%decided within 8 weeks
84%approved
502decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Consultation & key dates

Alt. reference
PP-14932344
Env. assessment
No

Historical activity at this location

34 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025
Variation of condition 5 of planning permission dated 13 October 2023 (RN: 23/05812/FULL)…
25/07188/FULL
2023
Variation of Condition 5 of planning permission dated 28 September 2022 (RN:22/04911/FULL…
23/05812/FULL
2022 Approved
Variation of condition 5 of planning permission dated 25th August 2021 (RN:21/03286/FULL)…
22/04911/FULL
2021 Approved
Variation of Condition 5 of planning permission dated 12 June 2020 (RN: 20/02864) which i…
21/03286/FULL
2020 Approved
Variation of Condition 5 of planning permission dated 5 April 2019 (RN:19/01178) which in…
20/02864/FULL
2019 Approved
Variation of Conditions 3 and 5 of planning permission dated 22 May 2018 (RN: 18/02642/FU…
19/01178/FULL
2018 Approved
Variation of Condition 5 of planning permission dated 28 February 2017 (RN: 17/00480/FULL…
18/02642/FULL
2017 Approved
Variation of Condition 5 of planning permission dated 5 March 2016 (RN:16/00510/FULL) to…
17/00480/FULL
2016 Approved
Variation of Condition 5 of planning permission dated 27 March 2014 (RN: 15/00268) to all…
16/00510/FULL
Within ~100m

Nearby activity

2025
6 Bedford Street London WC2E 9HZ
Display of three externally illuminated projecting signs measuring 0.5m x 0.8m on the Cha…
25/07864/ADV
2025
6 Bedford Street London WC2E 9HZ
Alterations to shopfront including awnings; and other associated works. Linked with 25/07…
25/07884/LBC
2025
6 Bedford Street London WC2E 9HZ
Installation of four low level projecting signs and two hand painted signs (Linked to 25/…
25/07854/LBC
2025
6 Bedford Street London WC2E 9HZ
Installation of a new shopfront, windows and doors onto Bedford Street and Chandos Place…
25/07385/FULL
2025
6 Bedford Street London WC2E 9HZ
Installation of a new shopfront, windows and doors onto Bedford Street and Chandos Place…
25/07386/LBC
2025
6 Bedford Street London WC2E 9HZ
Installation of external ducting to the rear elevation and condensers at rear ground floo…
25/07313/FULL
2025
6 Bedford Street London WC2E 9HZ
Installation of external ducting to the rear elevation and condensers at rear ground floo…
25/07314/LBC
2025 Refused
6 Bedford Street London WC2E 9HZ
External alterations to the existing ground floor frontage including installation of repl…
25/04300/LBC
2025 Refused
6 Bedford Street London WC2E 9HZ
Installation of a new shopfront and replacement of windows onto Bedford Street and Chando…
25/04332/LBC
2025 Refused
6 Bedford Street London WC2E 9HZ
Installation of a new shopfront and replacement of windows onto Bedford Street and Chando…
25/04331/FULL
2025 Refused
6 Bedford Street London WC2E 9HZ
Installation of three internally illuminated projecting signs.
25/04295/LBC
2025 Approved
St Pauls Church Bedford Street London WC2E 9ED
1 x dead cherry: fell
25/05596/TDD
2025 Refused
6 Bedford Street London WC2E 9HZ
Display of two internally illuminated projecting signs measuring 0.5m x 0.9m and display…
25/04328/ADV
2025 Approved
31 King Street Covent Garden London WC2E 8JD
Display of externally non-illuminated vinyls across the various facades in Floral Court i…
25/03823/ADV
2025
39 - 40 Bedford Street London WC2E 9ER
Change of use from residential (Use Class C3) to restaurant (Use Class E) on part second…
25/04885/FULL
2025
Henrietta Street London
Use of various areas of the public highway outside Nos. 3, 4, 5-6, 10, 11, 14, 15, 16, 17…
25/04311/FULL
2025
10 Henrietta Street London WC2E 8PS
Installation of a retractable awning and coach screw fixings, removal of existing plastic…
25/04317/LBC
2025
23 - 24 Henrietta Street London WC2E 8ND
Installation of two retractable awnings and anchor bolt fixings, removal/relocation of se…
25/04316/LBC
2025
5 - 6 Henrietta Street London WC2E 8PS
Installation of two retractable awnings and anchor bolt fixings, and removal of existing…
25/04320/LBC
2025
30 Henrietta Street London WC2E 8NA
Installation of a retractable awning and anchor fixings, and removal of the existing awni…
25/04322/LBC
2021 Approved
30 Henrietta Street London WC2E 8NA
Use of two areas of the public highway each measuring 0.90m x 1.90m and 0.90m x 0.75m for…
21/05326/TCH
2021 Approved
30-33 Henrietta Street London WC2E 8LH
Relocation and reconfiguration of existing extract ductwork to rear of 30 Henrietta Stree…
21/03422/LBC
2021 Approved
30-33 Henrietta Street London WC2E 8LH
Relocation and reconfiguration of existing extract ductwork to rear of 30 Henrietta Stree…
21/03421/FULL
2021 Refused
15 Henrietta Street London WC2E 8QG
Display of internally illuminated fascia sign measuring 0.445m X 5.03m and internally ill…
21/04540/ADV
2021 Refused
15 Henrietta Street London WC2E 8QG
Installation of an awning to shopfront( Linked to 21/04540/ADV)
21/04539/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings