Frasers Plus Designer Outlet Swindon Kemble Drive Swindon SN2 2DY Data via plota.co.uk

S/ADV/26/1302 - Advertisement Consent Application Pending Decision
Signs & advertsCommercial premises

Proposal

6 no digital display totems (black painted cabinets) on the (internal) walkways at the Designer Outlet, Swindon. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
22 Oct 2026
✓
Consultation
27 Oct 2026
Decision
Expected by 17 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 8 Dec 2026, from Swindon's recent signs and adverts.

Comments are open until 27 Nov 2026

Comment on this application ↗

Documents 5

Statements & assessments 2

PDF SUPPORTING STATEMENT / DESIGN & ACCESS PACK Supporting Documents · 21 Oct 2026 View ↗ PDF HERITAGE STATEMENT Supporting Documents · 21 Oct 2026 View ↗

Application forms 1

PDF Application Form Application Form · 21 Oct 2026 View ↗

Other documents 2

PDF ADVERT BOOKLET Supporting Documents · 21 Oct 2026 View ↗ PDF COVERING LETTER Supporting Documents · 21 Oct 2026 View ↗

All documents on the council site ↗

Site constraints 3

Swindon’s Railway conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
3 listed buildings within 150 m
Nearest: British Rail Engineering Limited: Swindon Works, No 12 Shop (V Shop), O and E Shop (32, 33 and 35 Shops), Grade II*, 45 m away · 1 Grade II*, 2 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 3 with distances
Historic England ↗
Also on the record
Inside the Swindon (Swindon) built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 28 October 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

24 Jun 2026Approved

Great Western Outlet Village Office 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DY

Discharge of Condition 3 (Roof Plan) from Planning Application S/LBC/25/1323 - I...

S/COND/26/0796
1 Jun 2026Withdrawn

41 Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DY

Alterations to historic roof installation and associated works to facilitate ext...

S/LBC/26/0650
12 May 2026Approved

Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DY

Replacement of roof light glazing and relining of valley gutters to Building Fou...

S/LBC/26/0555

Nearby new applications

22 Oct 2026Pending

Frasers Plus Designer Outlet Swindon Kemble Drive Swindon SN2 2DY

6 no indoor advertising totems (and associated works) at Frasers Plus Designer O...

S/LBC/26/1301
10 Sept 2026Pending

Land At Bridgewater Close Hawksworth Industrial Estate Swindon

Prior Approval Application for the installation of a telecommunications base sta...

S/TC/26/1135
1 Sept 2026Approved

93 Curtis Street Swindon SN1 5LR

Certificate of Lawfulness (proposed) for loft conversion with rear dormers.

S/LDP/26/1079
1 Sept 2026Decided

Swindon Railway Village- Comprising Of Properties Located On Bristol Street, Bathampton Street, Exeter Street, Church Place, Emlyn Square, Taunton Street, Faringdon Road, Reading Street, Oxford Street, London Street And East Street.

Discharge of conditions 3, 4 and 5 from previous permission S/25/1255 (Comprehen...

S/COND/26/1029
19 Aug 2026Decided

Swindon Railway Village- Comprising Of Properties Located On Bristol Street, Bathampton Street, Exeter Street, Church Place, Emlyn Square, Taunton Street, Faringdon Road, Reading Street, Oxford Street, London Street And East Street.

Discharge of conditions 3, 4, 6, 7, 9, 10 and 11 from previous permission S/LBC/...

S/COND/26/1030
17 Aug 2026Approved

Former Telephone Exchange Fire Fly Avenue Swindon Swindon

Change of use from telephone exchange (Sui Generis) to form 8 1-bedroom flats (C...

S/26/0765

Important details

Council
Swindon
Application type
Advertisement Consent
Postcode
SN2 2DY
Received
22 Oct 2026
Validated
22 Oct 2026
Ward
Rodbourne Ferndale & Western
Parish
Central Swindon North Parish Council
Case officer
Show
Target decision
17 Dec 2026
Applicant
Show
Agent
Ardent Land Limited

Decision outlook

Day 7 of the 56-day target. Swindon usually decides signs and adverts by day 47.

Day 749 days to the 56-day target
97%decided within 8 weeks
99%approved
87decided in the last year

Plota live figures for signs and adverts decided by Swindon in the last twelve months, from validation. Swindon decision record →

Public comments

No public comments yet.

23 neighbours consulted · Last counted 28 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15286854
Planning Portal ref
PP-15286854
Neighbours
27 Oct 2026
Consultation
27 Oct 2026
Comments by
27 Nov 2026
Site or press notice
6 Nov 2026
Statutory expiry
17 Dec 2026
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
Great Western Outlet Village Office 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DY
Installation of PV panels to 11 existing south facing roof slopes.
S/25/1322
2025 Approved
Great Western Outlet Village Office 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DY
Installation of PV panels to 11 existing south facing roof slopes.
S/LBC/25/1323
2023 Approved
1 - 144 Great Western Outlet Village Kemble Drive Rodbourne Swindon SN2 2DY
Refurbishments to Guest Services Area
S/LBC/23/0694
2023 Approved
Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon
Conversion of existing Staff Toilets into new public Changing Facility.
S/LBC/23/0693
2021 Approved
Tommy Hilfiger 19 - 23 Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DY
Alterations to existing shopfront.
S/21/1340
2021 Approved
Units 19, 21, 23 Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DY
Refit of existing retail store including the painting of existing structural columns.
S/LBC/21/1155
2020 Approved
8 Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DY
Refurbishment including replacing floor, cash desk and perimeter fixtures, infilling 2no…
S/LBC/20/0329
2019 Approved
Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DY
Various refurbishments to Guest Services area.
S/LBC/19/1803
2019 Approved
Unit 90 Great Western Outlet Village Kemble Drive Rodbourne Swindon SN2 2DZ
Internal alterations to existing restaurant.
S/LBC/19/1412
2018 Approved
Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon
Refurbishment of the North and East Malls.
S/LBC/18/2049
2018 Approved
Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon
Installation of feature light to west mall (amendment to previous consent S/LBC/17/1958).
S/LBC/18/1989
2018 Approved
Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DY
Installation of new automatic sliding door and glass down-stand to disabled access at wes…
S/LBC/18/1735
2018 Approved
81 Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DZ
Alteration/extension to existing unit.
S/LDPLBC/18/0901
2018 Approved
8 Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DY
Display of fascia signage and internal alterations.
S/LBC/18/0524
2017 Approved
West Mall Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DY
Refurbishment of the West Mall.
S/LBC/17/1958
2017 Approved
Units 53 & 55 Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DZ
Conversion of 2no. units to 1no. unit, installation of new shopfront, closing of existing…
S/LBC/17/1540
2017 Approved
Links Of London 110 Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2FR
Installation of 1no. roof mounted air conditioning condenser unit.
S/17/0565
2017 Approved
Links Of London 110 Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2FR
Installation of 1no. roof mounted air conditioning condenser unit.
S/LBC/17/0566
2016 Approved
Unit 66 Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DZ
Internal alterations.
S/LBC/16/1489
2016 Approved
65 - 73 Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DZ
Installation of new shopfront, various internal alterations and associated works.
S/LBC/16/1221
2016 Approved
Units 11 And 12 Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DY
Stripping out of internal units, repositioning of internal wall, reconfiguration of exist…
S/LBC/16/0498
2016 Approved
11 And 12 Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DY
Various alterations and associated works to facilitate a Change of use from Class A1 (Ret…
S/LBC/16/0274
2016 Approved
Units 11 - 12 Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DY
Change of use of mall space to a seating area in connection with adjacent A3 use (Restaur…
S/16/0218
2016 Approved
Units 11 - 12 Great Western Outlet Village 1 - 144 Kemble Drive Rodbourne Swindon SN2 2DY
Change of use from Class A1 (Retail) to Class A3 (Restaurants and Cafes).
S/16/0037
2016 Approved
Land Adjacent To Building 11 Kemble Drive Rodbourne Swindon SN2 2DY
Works to trees in a conservation area.
S/TWC/16/0247
Swindon
Planning Authority Score
7.7/10
Good
#37 of 296 councils
Relevant to this application:
Other decisions

Swindon is one of the fastest councils in England for householder decisions, ranking #12 out of 296. Only 15% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly more likely to be approved here (91%) than the national average (90%).

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Swindon decision statistics
Based on MHCLG data, the year to March 2026
90%
Overall approval rate
Above avg (87%) #119 of 296
91%
Householder approved
Above avg (90%) #182 of 296
92%
Decided in 8 weeks
Above avg (63%) #12 of 296
15%
Extended time limit
Below avg (41%) #12 of 296
76%
Minor dwellings approved
70 decided (1-9 homes)
81%
Major dwellings approved
26 decided (10+ homes)
84%
Change of use approved
83 decided
866
Total decisions
89 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings