Sandwell College 1 Spon Lane West Bromwich B70 6AW Data via plota.co.uk

DC/26/7009A - Application to Display Adverts Approved

Proposal

Proposed 2 No. internally-illuminated logo signs to front and rear. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
1 Sept 2026
✓
Validated
14 Oct 2026
✓
Approved
21 Oct 2026

Approved on 21 Oct 2026 · Delegated Decision · Last checked 23 Oct 2026

Documents 23

All documents on the council site ↗

Site constraints 5

Air quality management area: Sandwell AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
Radon affected area, class 2; Nature improvement area: Birmingham and the Black Country; Coalfield, development low risk area; Inside the West Bromwich built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 16 October 2026. Historic England, the Environment Agency, Natural England, the Mining Remediation Authority, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Sandwell
Application type
Application to Display Adverts
Postcode
B70 6AW
Received
1 Sept 2026
Validated
14 Oct 2026
Ward
West Bromwich Central
Case officer
Show
Target decision
9 Dec 2026
Decision
Grant Advertisement Consent
Decision date
21 Oct 2026
Decision level
Delegated Decision
Applicant
Show
Agent
DMA Signs Ltd

How this decision compares

Decided in 7 days from validation, 46 days faster than Sandwell's median of 53 for signs and adverts. Approved, as 93% of signs and adverts here are.

80%decided within 8 weeks
93%approved
45decided in the last year

Plota live figures for signs and adverts decided by Sandwell in the last twelve months, from validation. Sandwell decision record →

Public comments

No public comments yet.

Last counted 23 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15190761
Planning Portal ref
PP-15190761
Comments by
5 Nov 2026
Statutory expiry
9 Dec 2026
Env. assessment
No
Sandwell
Planning Authority Score
5/10
Average
#149 of 296 councils
Relevant to this application:
Other decisions

Sandwell ranks #131 out of 296 councils for householder decision speed. Householder applications are slightly less likely to be approved here (88%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Sandwell decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #198 of 296
88%
Householder approved
Below avg (90%) #223 of 296
69%
Decided in 8 weeks
Above avg (63%) #131 of 296
34%
Extended time limit
Below avg (41%) #92 of 296
80%
Minor dwellings approved
44 decided (1-9 homes)
100%
Major dwellings approved
15 decided (10+ homes)
78%
Change of use approved
46 decided
909
Total decisions
124 refused in the year to March 2026