Retail Units A, B & C, 279 King's Road, London, SW3 5EW Data via plota.co.uk

CA/26/04060 - Advertisement consent Approved
Signs & advertsCommercial premises

Proposal

Display of internally illuminated suspended signage panels located between existing columns, above existing retail frontages.(Ameded) Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
27 Jul 2026
✓
Approved
15 Sept 2026

Approved on 15 Sept 2026 · Last checked 19 Oct 2026

Documents

View the documents on the council's website ↗

Site constraints 9

2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project about 193 m away: Thames Tideway Tunnel
The site is about 193 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 1092 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Town centre: King's Road (west)
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
18 listed buildings within 150 m of the postcode pin
Nearest: 34-56, Paultons Square Sw3, Grade II, about 40 m from the postcode pin · 17 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 18 with distances
Historic England ↗
Conservation area about 23 m away: Chelsea Park/Carlyle
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Also on the record
Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 4 (good), TfL 2023, for the 100 m square; Tree preservation order about 23 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
SW3 5EW
Received
27 Jul 2026
Validated
27 Jul 2026
Ward
Chelsea Riverside
Case officer
Show
Target decision
21 Sept 2026
Decision
Granted
Decision date
15 Sept 2026
Applicant
Show
Leaseholder
Show

How this decision compares

Decided in 50 days from validation, 17 days faster than Kensington and Chelsea's median of 67 for signs and adverts. Approved, as 91% of signs and adverts here are.

42%decided within 8 weeks
91%approved
272decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
21 Aug 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
5 Mallord Street, London, SW3 6DT
Provision of lightwell with flush grille over within front garden
PP/25/06165
2025 Approved
48 Paultons Square, London, SW3 5DT
Removal of existing glazed infill extension and replacement with new glazed extension, ne…
PP/25/05156
2025 Approved
48 Paultons Square, London, SW3 5DT
Removal of existing glazed infill extension and replacement with new glazed extension, ne…
LB/25/05157
2025 Approved
2 The Courtyard, 65 Old Church Street, London, SW3 5BS
Conversion of sash window at first floor level on front facade to a French door and creat…
PP/25/06115
2025 Approved
3 Mallord Street, London, SW3 6DT
Prune 1 x Magnolia and 1 x Cotoneaster (rear)
ARB/25/06703
2025 Approved
330 King's Road, London, SW3 5UR
Change of use on the first and second floor levels from Sui Generis (dog day care and dog…
PP/25/04542
2025 Withdrawn
Flat 1, 55 Old Church Street, London, SW3 5BS
Erection of a single storey rear extension above ground floor retail unit
PP/25/02298
2025 Refused
285-287 King's Road, London, SW3 5EW
Lowering of the existing partial single-storey basements to the front of the property and…
PP/25/02664
2025 Approved
58 Old Church Street, London, SW3 5DB
Part infill of courtyard to create breakfast room with terrace above, including two roofl…
PP/25/02715
2025 Approved
5 Mallord Street, London, SW3 6DT
Erection of a single storey rear extension
PP/25/03025
2025 Withdrawn
285-287 King's Road, London, SW3 5EW
Lowering of the existing partial single-storey basements to the front of the property and…
PP/25/00602
2025 Approved
312-314 King's Road, London, SW3 5UH
Installation of an illuminated blade sign and other associated works
CA/25/00692
2025 Approved
312-314 King's Road, London, SW3 5UH
Replacement of existing doors, replacement of window glazing and installation of awnings…
PP/25/00691
2024 Approved
5 Mallord Street, London, SW3 6DT
Provision of basement below property and part rear garden; and erection of first-floor fr…
PP/24/07555
2024 Approved
50 Paultons Square, London, SW3 5DT
Prune 1 x Ash leaf Maple (Acer negundo)(T1) in rear garden.
ARB/24/08289
2024 Withdrawn
312-314 King's Road, London, SW3 5UH
Replacement of doors, replacement of window glazing, installation of awnings, installatio…
PP/24/08034
2024 Approved
5 Mallord Street, LONDON, SW3 6DT
Replacement of all existing timber windows with timber double glazed units to match exist…
CL/24/05905
2024 Approved
9 Waldron Mews, LONDON, SW3 5BT
Installation of casement windows at rear of property on top storey.
PP/24/01344
2023 Approved
10 Waldron Mews, LONDON, SW3 5BT
Extending lower ground floor to the back of rear patio wall.
PP/23/08308
2024 Approved
9 Waldron Mews, LONDON, SW3 5BT
Variation of Condition 2 (compliance with approved drawings) of planning permission PP/20…
PP/24/00156
2017 Approved
35 Paultons Square, LONDON, SW3 5DT
Prune 1 x Magnolia
ARB/17/01665
2017 Approved
45 Old Church Street, LONDON, SW3 5BS
Erection of ground floor rear extension with associated alterations.
PP/17/00283
2016 Approved
279 King's Road, LONDON, SW3 5EW
Demolition of existing building and structures and construction of mixed use building com…
PP/16/08015
2016 Approved
The Cadogan Arms, 298 King's Road and 62 Old Church Street
The creation of five new flats, four of which are to be accessed from a 'new' (formerly a…
SNN/16/08434
2016 Withdrawn
3 Mallord Street, LONDON, SW3 6DT
Creation of basement with associated rear basement garden, rear extension to ground and b…
PP/16/08225
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.