Hilton National Hotel Elton Way Watford Hertfordshire WD25 8HA Data via plota.co.uk

26/1237/ADV - Advertisement Consent Approved

Proposal

Installation of 3x high level internally illumined individual letters 'Hilton' sign and 1x internally illuminated replacement panel to existing totem sign (Application for advertisement consent). Data via plota.co.uk

Track application Save this application and get an email when its status or decision changes. Alerts nearby Get email alerts for new planning applications near this address.

View original council record ↗Last checked 28 Oct 2026, 03:43

Street View

Application progress

✓

Received

26 Aug 2026

✓

Approved

19 Oct 2026

✓

Consultation

20 Oct 2026

Approved on 19 Oct 2026 · Delegated Decision · Last checked 21 Oct 2026

Documents 22

Licence at this address

Licence Hilton National Premises licence · in force since 24 Nov 2005 · elsewhere in the building Licensed hours: alcohol until 02:00 (Sun 00:30)

Licensed hours are what the licence permits, not opening times.

Site constraints 4

Green belt: London

Inappropriate development needs very special circumstances.

Green belt policy allows a short list of exceptions, such as limited extensions and replacement buildings. Anything else needs very special circumstances that clearly outweigh the harm. Some green belt land can count as grey belt, where it does not strongly serve the green belt's purposes. The council decides this in its green belt assessment or on each application, so we do not mark it here.

Read the government guidance ↗

Also on the record

Radon affected area, class 2; Inside the Bushey built-up area; Natural England's Provisional ALC map (1:250,000, 1970s) had this area as grade 3, but it predates the buildings here and the current map does not class it as farmland.

Not affected

Outside flood zones 2 and 3 · No listed building at the site · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area20 m² (215 sq ft)

Energy ratingB (asset rating 41)

UseHotels

HeatingAir Conditioning

From the energy performance certificate lodged in May 2024, the latest held for this property. The building may have changed since. View the certificate

Work with planning data?

Every application in Hertsmere - and every UK council - as a live feed, an API, or a bulk CSV export.

About Plota's data service

Other new applications on this street

14 Sept 2026Pending

The Conifers Elton Way Watford Hertfordshire WD25 8HD

Application for approval of details reserved by conditions 3 (noise protection s...

26/1328/DOC

27 May 2026Pending

Telecommunications Equipment On Lamppost Number 1160 To The Front Of Costco Elton Way Watford Hertfordshire

Notification of telecommunications works.

26/0727/TELENQ

Nearby new applications

13 Aug 2026Approved

10 Hilfield Lane Aldenham Watford Hertfordshire WD25 8AJ

Single storey side and rear and rear extensions. Depth: 8.00m, Height: 3.44m, Ea...

26/1161/PD42

11 Aug 2026Approved

44 Duncan Way Bushey Hertfordshire WD23 2BQ

Conversion of loft to habitable space to include hip to gable roof alterations, ...

26/1154/CLP

Important details

Council: Hertsmere
Application type: Advertisement Consent
Postcode: WD25 8HA
Received: 26 Aug 2026
Validated: 26 Aug 2026
Ward: Bushey St James
Parish: No Parish
Case officer: Show
Target decision: 21 Oct 2026
Decision: Grants Consent
Decision date: 19 Oct 2026
Decision level: Delegated Decision
Applicant: Show
Agent: Cerda Planning Limited

How this decision compares

Decided in 54 days from validation, 18 days faster than Hertsmere's median of 72 for advertisement consent. Approved, as 100% of advertisement consent here are.

This one54d

Council72d

UK55d

40%decided within 8 weeks

100%approved

20%go to committee

Plota live figures for advertisement consent decided by Hertsmere in the last twelve months, from validation. Hertsmere decision record →

Public comments

No public comments yet.

5 neighbours consulted · Last counted 21 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference: PP-15135054
Planning Portal ref: PP-15135054
Neighbours: 4 Sept 2026
Consultation: 20 Oct 2026
Comments by: 25 Sept 2026
Statutory expiry: 21 Oct 2026
Env. assessment: No

Historical activity at this location

4 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2019 Approved

Installation of condensing boiler flues to side elevation. Part-retrospective application.

19/1085/FUL 9 Oct 2019

Within ~100m

Nearby activity

2023 Approved

Bhaktivedanta Manor Primary School Hartspring Cottage Elton Way Watford Hertfordshire WD25 8HB

Installation of all weather artificial pitch and 1.2m high rebound side boards.

23/0193/FUL 21 Apr 2023

2016 Approved

Telecommunications Equipment In Front Of Costco Elton Way Watford Hertfordshire

Replacement of 10m lamppost monopole with 15m phase 4 lamppost monopole with 1 no additio…

16/0329/T56 15 Apr 2016

2016 Approved

Telecommunications Equipment In Front Of Costco Elton Way Watford Hertfordshire

Replacement of 10m lamppost monopole with 15m phase 4 lamppost monopole with 1 no additio…

16/0329/T56 15 Apr 2016

Hertsmere

Planning Authority Score

3.3/10

Poor

#225 of 296 councils

Relevant to this application:

Other decisions

Hertsmere is slower than most councils at deciding householder applications, ranking #243 out of 296. 55% of applications have the time limit extended, above the 41% national average. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

Slower than most councils

for householder decisions

These figures are council-wide context, not a prediction for this application. View full council performance

Hertsmere decision statistics

Based on MHCLG data, the year to March 2026

93%

Overall approval rate

Above avg (87%) #57 of 296

94%

Householder approved

Above avg (90%) #108 of 296

49%

Decided in 8 weeks

Below avg (63%) #243 of 296

55%

Extended time limit

Above avg (41%) #249 of 296

84%

Minor dwellings approved

102 decided (1-9 homes)

75%

Major dwellings approved

8 decided (10+ homes)

89%

Change of use approved

27 decided

742

Total decisions

55 refused in the year to March 2026

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.