Gracechurch Shopping Centre,Parade,Birmingham,B72 1PH Data via plota.co.uk

2026/04729/PA - Advertisement REGISTERED: Under Assessment

Proposal

Display of 1 no. internally illuminated fascia sign and 1no. internally illuminated projecting sign Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
7 Aug 2026
✓
Validated
17 Sept 2026
Decision
Expected by 12 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 5 Dec 2026 and 21 Dec 2026, from Birmingham's recent signs and adverts.

Site constraints 6

Article 4 direction
City Wide Hmo. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Birmingham AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
Radon affected area, class 2; Nature improvement area: Birmingham and the Black Country; SSSI 459 m away: Sutton Park SSSI; Inside the Royal Sutton Coldfield built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 26 October 2026. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area177 m² (1,905 sq ft)
Energy ratingC (asset rating 64)
UseRetail/Financial and Professional Services
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in May 2023, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Birmingham
Application type
Advertisement
Postcode
B72 1PH
Received
7 Aug 2026
Validated
17 Sept 2026
Ward
Sutton Trinity
Case officer
Show
Applicant
Show
Agent
Zillwoods ltd

Decision outlook

Day 41 of the 56-day target. Birmingham usually decides signs and adverts by day 85.

Day 4144 days to the predicted decision (day 85)
14%decided within 8 weeks
90%approved
204decided in the last year

Plota live figures for signs and adverts decided by Birmingham in the last twelve months, from validation. Birmingham decision record →

Consultation & key dates

Consultation
17 Sept 2026
Statutory expiry
12 Nov 2026
Birmingham
Planning Authority Score
2.2/10
Poor
#265 of 296 councils
Relevant to this application:
Other decisions

Birmingham is slower than most councils at deciding householder applications, ranking #245 out of 296. 47% of applications have the time limit extended, above the 41% national average. Householder applications are slightly less likely to be approved here (86%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Birmingham decision statistics
Based on MHCLG data, the year to March 2026
82%
Overall approval rate
Below avg (87%) #244 of 296
86%
Householder approved
Below avg (90%) #240 of 296
48%
Decided in 8 weeks
Below avg (63%) #245 of 296
47%
Extended time limit
Above avg (41%) #205 of 296
71%
Minor dwellings approved
98 decided (1-9 homes)
94%
Major dwellings approved
33 decided (10+ homes)
56%
Change of use approved
261 decided
3,472
Total decisions
619 refused in the year to March 2026

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.