60 Sloane Avenue, London, SW3 3DD Data via plota.co.uk

CA/26/03883 - Advertisement consent Approved
Signs & advertsCommercial premises

Proposal

Installation of 1 x internally illuminated projecting sign to shopfront. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
17 Jul 2026
✓
Approved
10 Sept 2026

Approved on 10 Sept 2026 · Last checked 19 Oct 2026

Documents

View the documents on the council's website ↗

Site constraints 7

2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Brompton Cross
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project about 798 m away: Thames Tideway Tunnel
The site is about 798 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 330 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
1 listed building within 150 m of the postcode pin; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area12,862 m² (138,445 sq ft)
Energy ratingB (asset rating 50)
UseB1 Offices and Workshop businesses
HeatingAir Conditioning

From the energy performance certificate lodged in March 2024, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
SW3 3DD
Received
17 Jul 2026
Validated
17 Jul 2026
Ward
Brompton and Hans Town
Case officer
Show
Target decision
11 Sept 2026
Decision
Granted
Decision date
10 Sept 2026
Applicant
Show
Leaseholder
Show

How this decision compares

Decided in 55 days from validation, 12 days faster than Kensington and Chelsea's median of 67 for signs and adverts. Approved, as 91% of signs and adverts here are.

42%decided within 8 weeks
91%approved
272decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
7 Aug 2026

Historical activity at this location

30 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Installation of 1no internally illuminated sign behind shopfront glazing and 1no illumina…
CA/25/06012
2025 Approved
Erection of canopies along Sloane Avenue and Ixworth Place
PP/25/03028
2025 Approved
External alterations to front elevation, including alterations and relocation of entrance…
PP/25/02836
2024 Approved
Installation of four condenser units at roof level
PP/24/07329
2024 Approved
Installation of fascia and internally illuminated projecting signs to front elevation.
CA/24/07170
Within ~100m

Nearby activity

2025
Chelsea Cloisters, Sloane Avenue, London, SW3 3DL
Two-storey upward extension of existing building to provide new apart-hotel rooms (Class…
PP/25/05787
2024 Approved
Colebrook Court, Sloane Avenue, London, SW3 2LX
Demolition and redevelopment to provide a nine storey building comprising 29 residential…
PP/24/01856
2025 Refused
The Clearings Site, Draycott Avenue, London, SW3 2NA
For temporary use, to take out Licence from owners of The Clearings Site in order to hire…
CL/25/01062
2024 Approved
Basement and Ground Floor, 165 Draycott Avenue and roof of 76-86 Sloane Avenue LONDON, SW3 3AJ
Replacement of shopfront and installation of new kitchen extraction equipment
PP/24/08018
2025 Approved
75 Sloane Avenue, London, SW3 3DJ
Alterations to shopfront, including relocation of 1No. door, alteration to glazing and re…
PP/25/00251
2025 Approved
75 Sloane Avenue, London, SW3 3DJ
Installation of 1x internally illuminated fascia sign and 2x internally illuminated proje…
CA/25/00272
2024 Approved
Unit G, 60 Sloane Avenue, London, SW3 3DD
Removal of a glass door to be replaced with fixed glazed panel to match existing
PP/24/07913
2024 Approved
Basement and Ground Floor, 163 Draycott Avenue & part 165 Draycott Avenue & roof of 76-86 Sloane Avenue, London, SW3 3AJ
Replacement of shopfront and installation of new kitchen extraction system
PP/24/08011
2024 Withdrawn
75 Sloane Avenue, London, SW3 3DJ
Relocation of entrance door along north east elevation. Full height glazing to replace ex…
PP/24/07811
2024 Withdrawn
75 Sloane Avenue, London, SW3 3DJ
Installation of 1x internally illuminated fascia sign and 2x non illuminated projecting s…
CA/24/07808
2023 Approved
149 Draycott Avenue, LONDON, SW3 3AL
Variations of conditions 2 (compliance with approved drawings) and 4 (tables and chairs…
PP/23/07398
2023 Approved
86 Sloane Avenue, LONDON, SW3 3DZ
Addition of a condensing unit and relocation of two condensing units on the roof
PP/23/02491
2023 Approved
86 Sloane Avenue, LONDON, SW3 3DZ
Installation of 1 x illuminated fascia sign and 1 x illuminated projecting sign, 2 x viny…
CA/23/02205
2022 Approved
84 Sloane Avenue, LONDON, SW3 3DR
Installation of internally illuminated fascia sign and internally illuminated projecting…
CA/22/07540
2022 Approved
149 Draycott Avenue, LONDON, SW3 3AL
Alterations to restaurant shopfront; placement of tables, chairs and planters on pavement…
PP/22/05079
2022 Approved
149 Draycott Avenue, LONDON, SW3 3AL
Installation of retractable awning, external lighting and illuminated advertisements to s…
CA/22/05080
2022 Withdrawn
76-82 Sloane Avenue, LONDON, SW3 3DZ
Placement of 2 A-Boards located on either side of main entrance, on footway area of publi…
CA/22/02669
2022 Approved
76-82 Sloane Avenue, LONDON, SW3 3DZ
Placement of 5 tables, 10 chairs and 6 planters on the public highway.
PP/22/02668
2022 Approved
Marlborough Primary School, Draycott Avenue, LONDON, SW3 3AP
Conversion of an existing bike & scooter storage under-croft within boundary into a 62sqm…
PP/22/02723
2022 Withdrawn
Colebrook Court, Sloane Avenue, LONDON, SW3 3DJ
Demolition of the existing four-storey building and redevelopment of site to provide mixe…
PP/22/01540
2016 Approved
Chelsea Cloisters, Sloane Avenue, LONDON, SW3 3DZ
Conversion of 10th floor north and south tank rooms to create two 2-bedroom residential d…
PP/16/04747
2016 Approved
The Clearings Site, Draycott Avenue, LONDON, SW3 2NA
Demolition of Clearings 1, Leverett Street and Denyer Street depot (collectively known as…
PP/16/01795
2016 Approved
Chelsea Cloisters, Petrol Station, Sloane Avenue, LONDON, SW3 3DZ
Replacement of internally illuminated totem sign with digital advertisement (3m x 4.5m) i…
CA/16/03245
2016 Approved
163-165 Draycott Avenue, LONDON, SW3 3AJ
Alterations to shopfront to create two separate units and reduction in existing ground an…
PP/16/02977
2016 Refused
Chelsea Cloisters, Sloane Avenue, London, SW3 3DZ
Conversion of 10th floor North and South tank rooms to create two 2-bedroom residential d…
PP/16/00977
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.