178A Westbourne Grove, London, W11 2RH Data via plota.co.uk

CA/26/04921 - Advertisement consent Consultation

Proposal

Replacement of external signage, installation of externally illuminated fascia sign and installation of externally illuminated projecting sign. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
11 Sept 2026
Decision
Expected by 6 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 6 Nov 2026 and 29 Nov 2026, from Kensington and Chelsea's recent signs and adverts.

The consultation period closed on 2 Oct 2026.

Site constraints 8

Pembridge conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Tree preservation order
Consent is needed before work on protected trees.
Not every council has published its orders as open data, so no order shown is not proof there is none.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Queensway/ Westbourne Grove
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Also on the record
3 listed buildings within 150 m of the postcode pin; Inside the City of Westminster built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £70,000 in October 1995. Terraced house, freehold.

3 October 1995£70,000

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Application type
Advertisement consent
Postcode
W11 2RH
Received
11 Sept 2026
Validated
11 Sept 2026
Ward
Colville
Case officer
Show
Target decision
6 Nov 2026
Applicant
Show
Leaseholder
Show

Decision outlook

Day 38 of the 56-day target. Kensington and Chelsea usually decides signs and adverts by day 67.

Day 3829 days to the predicted decision (day 67)
42%decided within 8 weeks
93%approved
266decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
2 Oct 2026
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.