Land At Lichfield South Birmingham Road Wall Lichfield Staffordshire WS14 0QP Data via plota.co.uk

26/00649/ADV - Advert Application Approved
Signs & adverts

Proposal

Installation of various illuminated and non-illuminated signs to the exterior of the building Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
22 May 2026
✓
Validated
25 May 2026
✓
Consultation
30 Jun 2026
✓
Approved
17 Jul 2026

Approved on 17 Jul 2026 · Delegated Decision · Last checked 17 Jul 2026

Documents 4

Decision & officer reports 1

PDF Adv decision Decision Notice · 17 Jul 2026 View ↗

Application forms 1

PDF Applicationformredacted Application Form · 22 May 2026 View ↗

Consultation & comments 1

PDF _staffordshire highways Consultation Responses · 9 Jul 2026 View ↗

Other documents 1

PDF Planning report Planning Report · 17 Jul 2026 View ↗

All documents on the council site ↗

Site constraints 4

Green belt: Birmingham
Inappropriate development needs very special circumstances.
Green belt policy allows a short list of exceptions, such as limited extensions and replacement buildings. Anything else needs very special circumstances that clearly outweigh the harm. Some green belt land can count as grey belt, where it does not strongly serve the green belt's purposes. The council decides this in its green belt assessment or on each application, so we do not mark it here.
Read the government guidance ↗
Agricultural land, grade 2
Best and most versatile land (grades 1, 2 and 3a). Source: the Predictive Agricultural Land Classification Map (Defra and Natural England, 2025; the Welsh Government's Predictive ALC Map 2 in Wales), a model rather than a site survey. Natural England's Provisional ALC map (1:250,000, 1970s) agrees.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
Habitat network: Network Expansion Zone
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
Nature recovery project: Purple Horizons.
Not affected
Outside flood zones 2 and 3 · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

9 Sept 2026Pending

Land At Lichfield South Business Park Birmingham Road Wall Lichfield Staffordshire WS14 0QP

Installation of two freestanding, non-illuminated 2m high totem signs

26/01119/ADV
17 Jun 2026Approved

Jaama Ltd Two Lichfield South Birmingham Road Wall Lichfield Staffordshire WS14 0QP

Erection of 1no. double leg totem sign (Re-submission of 26/00281/ADV)

26/00745/ADV
5 Jun 2026Approved

Mcdonalds Restaurant Birmingham Road Wall Lichfield Staffordshire WS14 0QP

Refurbishment and redecoration of elevations, formation of new bin store, reconf...

26/00691/FUL
4 Aug 2026Refused

135 Birmingham Road Shenstone Woodend Lichfield Staffordshire

Retention of 2 no. shipping containers

26/00975/FUL

Nearby new applications

9 Sept 2026Pending

Land At Lichfield South Business Park Birmingham Road Wall Lichfield Staffordshire WS14 0QP

Installation of two freestanding, non-illuminated 2m high totem signs

26/01119/ADV

Important details

Council
Lichfield
Application type
Advert Application
Postcode
WS14 0QP
Received
22 May 2026
Validated
25 May 2026
Ward
Shenstone
Parish
Shenstone
Case officer
Show
Target decision
20 Jul 2026
Decision
Approve
Decision date
17 Jul 2026
Decision level
Delegated Decision
Agent
Show

How this decision compares

Decided in 53 days from validation, 4 days slower than Lichfield's median of 49 for advertisement consent. Approved, as 100% of advertisement consent here are.

88%decided within 8 weeks
100%approved
16decided in the last year

Plota live figures for advertisement consent decided by Lichfield in the last twelve months, from validation. Lichfield decision record →

Consultation & key dates

Consultation
30 Jun 2026
Comments by
21 Jul 2026
Statutory expiry
20 Jul 2026
Env. assessment
No

Historical activity at this location

7 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Approval of reserved matters, including appearance, layout, scale and landscaping; for th…
25/00146/REMM
2025 Approved
Approval of reserved matters, including appearance, layout, scale and landscaping; for th…
25/00146/REMM
Within ~100m

Nearby activity

2023 Approved
David Lloyd Clubs Birmingham Road Wall Lichfield Staffordshire WS14 0QP
Installation of 2no air source heat pumps to heat swimming pools and relocation of existi…
23/00951/FUL
2023 Approved
McDonalds Restaurant Birmingham Road Wall Lichfield Staffordshire WS14 0QP
Installation of two electric vehicle charging stations and associated equipment
23/00341/FUL
2020 Approved
Former Frankie & Benny's Birmingham Road Wall Lichfield Staffordshire WS14 0QP
Sub division and change of use to comprise 1 no Eb unit (restaurants and cafes) and 2no S…
20/01231/COU
2019 Approved
McDonalds Restaurant Birmingham Road Wall Lichfield Staffordshire WS14 0QP
Installation of 5no illuminated digital freestanding signs and 1no illuminated digital bo…
19/01682/ADV
2019 Approved
McDonalds Restaurant Birmingham Road Wall Lichfield Staffordshire WS14 0QP
Installation of 5no illuminated digital freestanding signs and 1no illuminated digital bo…
19/01682/ADV
Lichfield
Planning Authority Score
7.1/10
Good
#57 of 296 councils
Relevant to this application:
Other decisions

Lichfield is one of the fastest councils in England for householder decisions, ranking #3 out of 296. Only 10% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly less likely to be approved here (85%) than the national average (90%).

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Lichfield decision statistics
Based on MHCLG data, the year to March 2026
82%
Overall approval rate
Below avg (87%) #250 of 296
85%
Householder approved
Below avg (90%) #251 of 296
97%
Decided in 8 weeks
Above avg (63%) #3 of 296
10%
Extended time limit
Below avg (41%) #3 of 296
66%
Minor dwellings approved
87 decided (1-9 homes)
86%
Major dwellings approved
7 decided (10+ homes)
62%
Change of use approved
39 decided
716
Total decisions
131 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings