69, London Road, Reading, RG1 5BW Data via plota.co.uk
Proposal
Erection of digital display advertising device (2.4m x 1.23m) Data via plota.co.uk
Application progress
Refused on 7 Apr 2026 · Delegated Decision · Last checked 23 Aug 2026
Documents 4
Decision & officer reports 2
Other documents 2
Site constraints 2
Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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Important details
- Council
- Reading
- Application type
- Consent to display an advertisement
- Postcode
- RG1 5BW
- Received
- 3 Feb 2026
- Validated
- 3 Feb 2026
- Ward
- Redlands Ward
- Target decision
- 7 Apr 2026
- Decision
- Refuse
- Decision date
- 7 Apr 2026
- Decision level
- Delegated Decision
- Appeal
- Dismissed · 17 Jul 2026 · Written Representations · Inspectorate case ↗
- Agent
- Show
How this decision compares
Decided in 63 days from validation, about the council's usual 63 days. Refused, as 28% of advertisement consent here are.
Plota live figures for advertisement consent decided by Reading in the last twelve months, from validation. Reading decision record →
Public comments
Last counted 23 Aug 2026
Consultation & key dates
- Comments by
- 2 Mar 2026
Historical activity at this location
33 previous applications on record - archival context, not part of the live application.
Previous applications at this address
Nearby activity
Reading is one of the slowest councils in England for householder decisions, ranking #274 out of 296. 52% of applications have the time limit extended, above the 41% national average. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).
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69, London Road, Reading, RG1 5BW
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