20 Keyhaven Road, Milford-on-Sea SO41 0QY Data via plota.co.uk

26/10478 - Advertisement Consent Approved

Proposal

Proposal to install 1 x non illuminated fascia sign, 1x non illuminated projecting sign, 1x vinyl (Application for Advertisement Consent). ( amended description) Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
19 May 2026
✓
Validated
26 May 2026
✓
Consultation
28 May 2026
✓
Approved
8 Sept 2026

Approved on 8 Sept 2026 · Delegated · Last checked 9 Sept 2026

Documents 19

Other documents 9

PDF OFFICERS REPORT Reports · 8 Sept 2026 View ↗
PDF Commenter’s name hidden Show Representees · 3 Aug 2026 View ↗
PDF AGREED EXTENSION OF TIME Applications Processing · 21 Jul 2026 View ↗
PDF Commenter’s name hidden Show Representees · 22 Jun 2026 View ↗
PDF Commenter’s name hidden Show Representees · 4 Jun 2026 View ↗
PDF Commenter’s name hidden Show Representees · 2 Jun 2026 View ↗
PDF Commenter’s name hidden Show Representees · 1 Jun 2026 View ↗
PDF Commenter’s name hidden Show Representees · 1 Jun 2026 View ↗
PDF Commenter’s name hidden Show Representees · 1 Jun 2026 View ↗

All documents on the council site ↗

Licence at this address

  • Licence Tesco Express Premises licence · in force Hours not given on the register

Licensed hours are what the licence permits, not opening times.

Site constraints 10

Nutrient neutrality catchment: Solent: Includes Chichester and Langstone Harbours SPA/Ramsar, Solent and Southampton Water SPA/Ramsar, Solent Maritime SAC, Portsmouth Harbour SPA/Ramsar
New homes and overnight accommodation must show nutrient neutrality before approval.
Natural England advice: extra wastewater in these catchments harms protected habitats, so schemes must offset their nutrient load, usually through credits.
Milford-on-Sea conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Article 4 direction
Hovercraft in the Solent. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Special protection area 114 m away: Solent & Southampton Water
Work nearby can need a habitats assessment.
Harm to a protected site is only accepted where there is no alternative and an overriding public interest.
5 listed buildings within 150 m
Nearest: The White Horse Inn, Milford on Sea, Grade II, 15 m away · 5 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 5 with distances
Historic England ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
SSSI 114 m away: North Solent SSSI
Natural England may need consulting, depending on what is proposed.
Sites of special scientific interest are the best wildlife and geological sites in the country. Development likely to harm one is rarely permitted.
Also on the record
Radon affected area, class 3; National infrastructure project 1667 m away: Navitus Bay Wind Park; Inside the Milford on Sea built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £500,000 in May 2022. Other property, freehold.

6 May 2022£500,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Application type
Advertisement Consent
Postcode
SO41 0QY
Received
19 May 2026
Validated
26 May 2026
Ward
Milford & Hordle
Parish
Milford-On-Sea
Case officer
Show
Target decision
11 Sept 2026
Decision
Granted (Advert)
Decision date
8 Sept 2026
Decision level
Delegated
Applicant
Show
Agent
Tesco Business Solutions
Freehold owner
Show

How this decision compares

Decided in 105 days from validation, 44 days slower than New Forest (District)'s median of 61 for signs and adverts. Approved, as 80% of signs and adverts here are.

50%decided within 8 weeks
80%approved
9%go to committee

Plota live figures for signs and adverts decided by New Forest (District) in the last twelve months, from validation. New Forest (District) decision record →

Public comments

6comments received
6 objecting

100% object · above the UK average of 74%

22 neighbours consulted · Last counted 9 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14945522
Planning Portal ref
PP-14945522
Consultation
28 May 2026
Comments by
20 Aug 2026
Env. assessment
No
New Forest (District)
Planning Authority Score
7.8/10
Good
#29 of 296 councils
Relevant to this application:
Other decisions

New Forest (District) is faster than most councils at deciding householder applications, ranking #37 out of 296. Householder applications are slightly more likely to be approved here (96%) than the national average (90%).

Faster than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
New Forest (District) decision statistics
Based on MHCLG data, the year to March 2026
90%
Overall approval rate
Above avg (87%) #112 of 296
96%
Householder approved
Above avg (90%) #54 of 296
80%
Decided in 8 weeks
Above avg (63%) #37 of 296
35%
Extended time limit
Below avg (41%) #103 of 296
69%
Minor dwellings approved
87 decided (1-9 homes)
91%
Major dwellings approved
11 decided (10+ homes)
78%
Change of use approved
40 decided
885
Total decisions
85 refused in the year to March 2026

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.