The Water Tower Ph, 160 Park Lane, Tilehurst, Reading, RG31 4DU Data via plota.co.uk
Proposal
Installation of replacement signs to include 1x new pictorial panel and 2x amenity boards to existing post, 1x fascia sign, 1x door plaque, 1x welcome sign and 2x double sided post mounted corex signs Data via plota.co.uk
Application progress
Approved on 15 Jul 2026 · Delegated Decision · Last checked 23 Aug 2026
Documents 5
Decision & officer reports 2
Site constraints 2
Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
Sales history 2
Last sold for £935,496 in July 2021. Other property, freehold.
Sale prices from HM Land Registry's price paid record, matched to this application by its address.
Building
From the energy performance certificate lodged in August 2026, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate
Every application in Reading - and every UK council - as a live feed, an API, or a bulk CSV export.
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Important details
- Council
- Reading
- Application type
- Consent to display an advertisement
- Postcode
- RG31 4DU
- Received
- 20 May 2026
- Validated
- 20 May 2026
- Ward
- Tilehurst Ward
- Target decision
- 15 Jul 2026
- Decision
- Approve with Conditions
- Decision date
- 15 Jul 2026
- Decision level
- Delegated Decision
- Applicant
- Show
- Agent
- Show
- Freehold owner
- Show
How this decision compares
Decided in 56 days from validation, about the council's usual 56 days. Approved, as 61% of signs and adverts here are.
Plota live figures for signs and adverts decided by Reading in the last twelve months, from validation. Reading decision record →
Public comments
No public comments yet.
Last counted 23 Aug 2026
Consultation & key dates
- Comments by
- 18 Jun 2026
Historical activity at this location
14 nearby applications on record - archival context, not part of the live application.
Nearby activity
Reading is one of the slowest councils in England for householder decisions, ranking #274 out of 296. 52% of applications have the time limit extended, above the 41% national average. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).
Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.
Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.
Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.
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The Water Tower Ph, 160 Park Lane, Tilehurst, Reading, RG31 4DU
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Freehold owner, on paid plans
The company that owns the freehold, from HM Land Registry's register of company-owned property, with its status, business and the companies that control it from Companies House, is shown to Plota subscribers. Plans start at £49 a month.
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