Holiday Inn St. Georges Way Stevenage Herts SG1 1HS Data via plota.co.uk

26/00397/AD - App. for Advertisement Consent Approved
Signs & adverts

Proposal

Installation of 2no. internal TV screens on elevation facing St. Georges Way Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
13 May 2026
✓
Validated
20 May 2026
✓
Consultation
4 Jun 2026
✓
Approved
22 Jun 2026

Approved on 22 Jun 2026 · Delegated Decision · Last checked 5 Jul 2026

Documents 6

Decision & officer reports 1

PDF DECISION NOTICE Decision Notice · 23 Jun 2026 View ↗

Plans & drawings 2

PDF TV SCREEN LOCATION PLAN Drawings · 3 Jun 2026 View ↗ PDF SITE LOCATION PLAN Drawings · 13 May 2026 View ↗

Application forms 1

PDF AMENDED APPLICATION FORM Application Form · 20 May 2026 View ↗

Other documents 2

PDF Officer's Report Officer's Report · 24 Jun 2026 View ↗ IMG LOCATION OF TV SCREENS Photographs · 3 Jun 2026 View ↗

All documents on the council site ↗

Site constraints 6

Flood zone 2, rivers and sea
Medium chance: between a 1 in 100 and 1 in 1,000 annual chance from rivers, or 1 in 200 to 1 in 1,000 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Article 4 direction
Stevenage. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Also on the record
Conservation area about 71 m away: Town Square Conservation Area; 1 listed building within 150 m of the postcode pin; Heritage at risk about 81 m away: Town Square; Inside the Stevenage built-up area.
Not affected
Not green belt · No scheduled monument at the site

Checked on 11 September 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

28 Apr 2026Approved

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Important details

Council
Stevenage
Application type
App. for Advertisement Consent
Postcode
SG1 1HS
Received
13 May 2026
Validated
20 May 2026
Ward
Bedwell
Case officer
Show
Target decision
15 Jul 2026
Decision
Grant of Advertisement Consent
Decision date
22 Jun 2026
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 33 days from validation, 7 days faster than Stevenage's median of 40 for advertisement consent. Approved, as 100% of advertisement consent here are.

92%decided within 8 weeks
100%approved
13decided in the last year

Plota live figures for advertisement consent decided by Stevenage in the last twelve months, from validation. Stevenage decision record →

Consultation & key dates

Alt. reference
PP-14932719
Consultation
4 Jun 2026
Comments by
25 Jun 2026
Env. assessment
No

Historical activity at this location

11 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2024 Approved
Stevenage Fire And Ambulance Station St. Georges Way Stevenage Herts SG1 1HS
Planning application for single storey infill extension to provide improved sleeping acco…
24/00871/CC
2023 Approved
Vista Tower Southgate Stevenage Herts SG1 1AR
Discharge of condition 3 (Materials) attached to planning permission reference number 20/…
23/00709/COND
2023 Approved
Vista Tower Southgate Stevenage Herts SG1 1AR
Discharge of condition 3 (Materials) attached to planning permission reference number 20/…
23/00709/COND
2020 Approved
Vista Tower Whole Block Southgate Stevenage Herts SG1 1AR
Removal and replacement of building facing materials
20/00751/FP
2020 Approved
Vista Tower Whole Block Southgate Stevenage Herts SG1 1AR
Removal and replacement of building facing materials
20/00751/FP
2016 Approved
Southgate House Southgate Stevenage Herts SG1 1AR
Discharge of condition 3 (Materials) attached to planning permission reference number 15/…
16/00386/COND
2016 Approved
Southgate House Southgate Stevenage Herts SG1 1AR
Discharge of condition 3 (Materials) attached to planning permission reference number 15/…
16/00386/COND
2016 Approved
Southgate House Southgate Stevenage Herts SG1 1AR
Installation of 1no externally illuminated fascia sign.
16/00165/AD
2016 Approved
Southgate House Southgate Stevenage Herts SG1 1AR
Installation of 1no externally illuminated fascia sign.
16/00165/AD
2016 Approved
Southgate House Southgate Stevenage Herts SG1 1AR
Non material amendment to planning permission 15/00019/FP to amend previously approved ex…
16/00026/NMA
2016 Approved
Southgate House Southgate Stevenage Herts SG1 1AR
Non material amendment to planning permission 15/00019/FP to amend previously approved ex…
16/00026/NMA
Stevenage
Planning Authority Score
8.8/10
Excellent
#10 of 296 councils
Relevant to this application:
Other decisions

Stevenage is faster than most councils at deciding householder applications, ranking #36 out of 296. Only 16% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly more likely to be approved here (96%) than the national average (90%).

Faster than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Stevenage decision statistics
Based on MHCLG data, the year to March 2026
96%
Overall approval rate
Above avg (87%) #16 of 296
96%
Householder approved
Above avg (90%) #60 of 296
81%
Decided in 8 weeks
Above avg (63%) #36 of 296
16%
Extended time limit
Below avg (41%) #14 of 296
71%
Minor dwellings approved
14 decided (1-9 homes)
100%
Major dwellings approved
3 decided (10+ homes)
92%
Change of use approved
25 decided
253
Total decisions
11 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings