The Flower Belt, A170, Helmsley Data via plota.co.uk

ADV/2026/00184 - Advert Approved

Proposal

advertisement consent for the display of one non-illuminated two-way trailer board sign and one non-illuminated to-sided board sign from April to October in each calendar year Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
18 May 2026
✓
Approved
10 Jul 2026

Approved on 10 Jul 2026 · Delegated · Last checked 7 Sept 2026

Site constraints 8

Grade II listed: Nelson Gate
List entry 1175796 · 1 m away · 1 more listed building within 150 m (1 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other one with distances
Historic England ↗
North York Moors National Park
The park authority decides applications here. Great weight to conserving the landscape; major development restricted.
Landscape, scenic beauty and wildlife carry great weight, and major development is only allowed in exceptional circumstances.
Agricultural land, grade 4
Poor quality farmland, not best and most versatile. Source: the Predictive Agricultural Land Classification Map (Defra and Natural England, 2025; the Welsh Government's Predictive ALC Map 2 in Wales), a model rather than a site survey. Natural England's Provisional ALC map (1:250,000, 1970s), which most planning maps still show, had this area as grade 3. The predicted grade is Defra's current estimate; only a site survey settles it.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
Registered park or garden 1 m away: Duncombe Park
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
National landscape 33 m away: Howardian Hills
Outside the landscape; its setting can still be raised.
Previously an area of outstanding natural beauty, which is still the designation in law. Since 2023 authorities must seek to further its purpose, not merely have regard to it.
Also on the record
Radon affected area, class 3; SSSI 328 m away: Castle Hill Deer Park and Windy Pits SSSI; Priority habitat 47 m away: Deciduous woodland.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advert
Postcode
YO62 5EE
Received
18 May 2026
Validated
18 May 2026
Parish
Helmsley CP
Case officer
Show
Decision
Advertisement Consent Granted
Decision date
10 Jul 2026
Decision level
Delegated
Agent
Yorkshire Planning Consultants

How this decision compares

Decided in 53 days from validation, about the council's usual 55 days. Approved, as 87% of advertisement consent here are.

67%decided within 8 weeks
87%approved
10,255decided in the last year

Plota live figures for advertisement consent decided across the UK in the last twelve months, from validation; too few recent advertisement consent in North York Moors to go on. North York Moors decision record →

Consultation & key dates

Alt. reference
PP/2026/00204
Comments by
19 Jun 2026
Committee
19 May 2026
Statutory expiry
13 Jul 2026
Env. assessment
No
North York Moors
Planning Authority Score
8.2/10
Excellent
#21 of 296 councils
Relevant to this application:
Other decisions

North York Moors is faster than most councils at deciding householder applications, ranking #85 out of 296. Only 21% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly more likely to be approved here (96%) than the national average (90%).

Faster than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
North York Moors decision statistics
Based on MHCLG data, the year to March 2026
96%
Overall approval rate
Above avg (87%) #13 of 296
96%
Householder approved
Above avg (90%) #57 of 296
74%
Decided in 8 weeks
Above avg (63%) #85 of 296
21%
Extended time limit
Below avg (41%) #20 of 296
85%
Minor dwellings approved
20 decided (1-9 homes)
93%
Change of use approved
61 decided
427
Total decisions
19 refused in the year to March 2026