The Blenheim Centre, The Gym, Prince Regent Road, Hounslow, TW3 1NL Data via plota.co.uk

P/2026/1497 - Advertisement Application Approved

Proposal

Installation of three external flex signs and window vinyls. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
18 May 2026
✓
Approved
7 Jul 2026

Approved on 7 Jul 2026 · Last checked 19 Sept 2026

Site constraints 6

2 Article 4 directions
Change of use or development that would result in new dwellings (Class MA/ZA) · Dwellinghouses (C3) to small HMOs (C4) - borough-wide Article 4 Direction. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Hounslow AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Hounslow
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Also on the record
Inside the Hounslow built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square; National infrastructure project 1225 m away: Teddington Direct River Abstraction (TDRA), at pre-application.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area1,971 m² (21,216 sq ft)
Energy ratingC (asset rating 69)
UseD2 General Assembly and Leisure plus Night Clubs and Theatres
HeatingAir Conditioning

From the energy performance certificate lodged in October 2020, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Hounslow
Application type
Advertisement Application
Postcode
TW3 1NL
Received
18 May 2026
Validated
18 May 2026
Ward
Hounslow Central
Case officer
Show
Decision
Grant
Decision date
7 Jul 2026
Applicant
Show
Leaseholder
Show

How this decision compares

Decided in 50 days from validation, 6 days faster than Hounslow's median of 56 for signs and adverts. Approved, as 71% of signs and adverts here are.

69%decided within 8 weeks
71%approved
93decided in the last year

Plota live figures for signs and adverts decided by Hounslow in the last twelve months, from validation. Hounslow decision record →

Public comments

No public comments yet.

Read the comments on the council site ↗

Consultation & key dates

Consultation
21 May 2026
Comments by
21 May 2026
Statutory expiry
13 Jul 2026
Hounslow
Planning Authority Score
2.1/10
Poor
#268 of 296 councils
Relevant to this application:
Other decisions

Hounslow is slower than most councils at deciding householder applications, ranking #203 out of 296. 47% of applications have the time limit extended, above the 41% national average. Hounslow is also one of the strictest councils - it refuses more householder applications than almost any other, with only 75% approved vs 90% nationally.

One of the strictest councils
only 75% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Hounslow decision statistics
Based on MHCLG data, the year to March 2026
71%
Overall approval rate
Below avg (87%) #294 of 296
75%
Householder approved
Below avg (90%) #293 of 296
56%
Decided in 8 weeks
Below avg (63%) #203 of 296
47%
Extended time limit
Above avg (41%) #208 of 296
38%
Minor dwellings approved
82 decided (1-9 homes)
93%
Major dwellings approved
14 decided (10+ homes)
29%
Change of use approved
72 decided
1,191
Total decisions
340 refused in the year to March 2026

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.