Development Site At 5 - 9 Great Newport Street London WC2H 7JA Data via plota.co.uk
26/03194/ADV - Advert Application (ADV)
Refused
Proposal
Display of non-illuminated 1:1 image of building on scaffold shroud with inset advertising area measuring 10.4 m by 4.6 m for a temporary period. Data via plota.co.uk
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View original council record ↗Last checked
Application progress
✓
Received
14 May 2026
✗
Refused
1 Jul 2026
Appeal
Not lodged
Refused on 1 Jul 2026 · Delegated Decision · Last checked 7 Jul 2026
Documents 21
Decision & officer reports 4
Statements & assessments 1
Plans & drawings 5
Application forms 2
Other documents 9
PDF
ACK-GENERAL LETTER (G/P/C)
Background Papers · 1 Jun 2026
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PDF
ECNSLT-INTERNAL CONSULTS
Background Papers · 1 Jun 2026
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PDF
ATTACHMENTSUMMARY
Background Papers · 14 May 2026
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PDF
EXISTING VIEW
Photo · 14 May 2026
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PDF
VIEW WITH SCAFFOLDING
Photo · 14 May 2026
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PDF
SPEC OPTION A (2)
Background Papers · 14 May 2026
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PDF
SPEC OPTION B (2)
Background Papers · 14 May 2026
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PDF
PROPOSED VIEW A
Photo · 14 May 2026
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PDF
PROPOSED VIEW B
Photo · 14 May 2026
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Site constraints 10
Grade II listed: 5, Great Newport Street Wc2
List entry 1357065 · The pin is inside its outline · 75 more listed buildings within 150 m (3 Grade II*, 72 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 75 with distances
- 4 mThe Frigate Public HouseGrade II
- 51 mThe Spirit of ElectricityGrade II
- 61 m70, ST MARTIN'S LANE WC2 (See details for further address information)Grade II
- 66 mSt Martins TheatreGrade II
- 75 mNorth WingGrade II
- 75 mGuild House (South Wing)Grade II
- 80 m17-21, Garrick Street Wc2Grade II
- 84 mWestminster County CourtGrade II
- 85 m14, Garrick Street Wc2Grade II
- 89 m18, Newport Court Wc2Grade II
- 89 mStanford'sGrade II
- 90 mAmbassadors TheatreGrade II
- 91 mThe Garrick ClubGrade II*
- 93 m19, Newport Court Wc2Grade II
- 93 m15, Little Newport Street Wc2Grade II
- 93 mThe London Hippodrome, Crown Public House, and 7-10 Cranbourn StreetGrade II
- 96 m27, Litchfield Street Wc2Grade II
- 96 m14, Little Newport Street Wc2Grade II
- 97 m62, St Martin's Lane Wc2Grade II
- 98 m20 AND 20A, NEWPORT COURT WC2 (See details for further address information)Grade II
- 100 m26, Litchfield Street Wc2Grade II
- 101 m65-71 Monmouth Street and attached rear drum forming the southern point of Ching CourtGrade II
- 101 mThe AlberyGrade II
- 104 m24, West StreetGrade II
- 104 m25, Litchfield Street Wc2Grade II
- 104 mWyndhams TheatreGrade II*
- 105 m21-24, NEWPORT COURT WC2 (See details for further address information)Grade II
- 108 m11, Little Newport Street Wc2Grade II
- 109 m24 and 24a, Litchfield Street Wc2Grade II
- 112 m42-48, Monmouth StreetGrade II
- 112 m8-10, Little Newport Street Wc2Grade II
- 115 m5-8, Tower CourtGrade II
- 118 m11 and 13 Shelton StreetGrade II
- 119 m63 Monmouth StreetGrade II
- 119 m9-13, Garrick Street Wc2Grade II
- 121 m22, Tower StreetGrade II
- 122 m25, NEW ROW WC2Grade II
- 123 mThe Lamb and Flag Public HouseGrade II
- 124 m61 Monmouth StreetGrade II
- 124 m25, Newport Court Wc2Grade II
- 124 m24, NEW ROW WC2Grade II
- 125 m3 Lampstandards Numbered 1, 2 and 3Grade II
- 126 m15, 17 and 19 Shelton StreetGrade II
- 126 m3 and 5, Mercer Street Wc2Grade II
- 127 m23 AND 23A, NEW ROW WC2Grade II
- 129 mFormer Welsh Presbyterian ChurchGrade II
- 129 m53-59 Monmouth StreetGrade II
- 129 mMr Fogg's TavernGrade II
- 130 m26, Newport Court Wc2Grade II
- 130 m27 and 28 King StreetGrade II
- 131 mThe Salisbury Public House and 91-93, St Martin's LaneGrade II
- 131 m1, NEW ROW WC2Grade II
- 131 m2 AND 2A, NEW ROW WC2Grade II
- 133 m3, NEW ROW WC2Grade II
- 135 m4-8, NEWPORT PLACE WC2 (See details for further address information)Grade II
- 135 m4 AND 5, NEW ROW WC2Grade II
- 136 mYard Premises to Rear of Numbers 22 and 23Grade II
- 139 m19 Mercer Street and 21 Shelton StreetGrade II
- 139 m17 AND 18, NEW ROW WC2Grade II
- 140 m10, Tower CourtGrade II
- 140 m6, NEW ROW WC2Grade II
- 142 mLamp post outside 8 Mercer StreetGrade II
- 142 m7, NEW ROW WC2Grade II
- 144 m21 Mercer StreetGrade II
- 144 m5, Garrick Street Wc2Grade II
- 144 m6 and 8, Mercer Street Wc2Grade II
- 145 mLamp post on the corner of Garrick Street and Rose StreetGrade II
- 145 m8, NEW ROW WC2Grade II
- 146 m23 Mercer StreetGrade II
- 146 m1-8, Goodwin's Court Wc2Grade II*
- 146 m26, King Street Wc2Grade II
- 147 m45-51 Monmouth Street and 29-31 Mercer StreetGrade II
- 148 m25 and 27 Mercer StreetGrade II
- 148 m9, NEW ROW WC2Grade II
- 148 m16, NEW ROW WC2Grade II
Covent Garden conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 395 m away: Thames Tideway Tunnel
The site is 395 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 12 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site
Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- WC2H 7JA
- Received
- 14 May 2026
- Validated
- 14 May 2026
- Ward
- St James's
- Case officer
- Show
- Target decision
- 9 Jul 2026
- Decision
- Application Refused
- Decision date
- 1 Jul 2026
- Decision level
- Delegated Decision
- Applicant
- Show
- Agent
- Show
How this decision compares
Decided in 48 days from validation, 7 days slower than Westminster's median of 41 for signs and adverts. Refused, as 17% of signs and adverts here are.
This one48d
Council41d
UK55d
69%decided within 8 weeks
83%approved
1,130decided in the last year
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Consultation & key dates
- Alt. reference
- PP-14872158
- Planning Portal ref
- PP-14872158
- Env. assessment
- No
Historical activity at this location
27 previous applications on record - archival context, not part of the live application.
This property
Previous applications at this address
Within ~100m
Nearby activity
2025
Vale Royal House 36 Newport Court London WC2H 7PS
Relocation of 2no existing antennas and 1no existing RRU, installation of 3no additional…
2025
Wyndhams Theatre Charing Cross Road London WC2H 0DA
Display of digital sign, set within recess on wall under the theatre entrance canopy meas…
2025
Wyndhams Theatre Charing Cross Road London WC2H 0DA
Digital display sign, set within recess on wall under the theatre entrance canopy. (Linke…
2025
Sandringham Flats Charing Cross Road London WC2H 0BJ
1 x False acacia: Fell
2025
Approved
17 Garrick Street London WC2E 9BL
Variation of Condition 5 of planning permission dated 4th August 2023 (RN 23/04192/FULL)…
2025
Refused
15A Little Newport Street London WC2H 7JJ
Installation of an externally illuminated fascia sign measuring approx. 0.5m x 0.8m and a…
2025
Refused
15A Little Newport Street London WC2H 7JJ
Display of an externally illuminated fascia sign measuring approx. 0.5m x 0.8m and an ext…
2025
Refused
15 Little Newport Street London WC2H 7JJ
Installation of an externally illuminated fascia sign measuring approx. 0.60m x 0.75m, an…
2025
Refused
15 Little Newport Street London WC2H 7JJ
Display of externally illuminated fascia sign measuring approx. 0.6m x 0.75m and an exter…
2025
Approved
12 Upper St Martin's Lane London WC2H 9FB
Regulation 5 Notification for works at Slingsby Place, 12 Upper Street Martin's Lane, WC2…
2025
47 - 49 Charing Cross Road London WC2H 0AN
Display of non illuminated fascia sign measuring 6.3m X 0.4m, 6.3m X 0.4m and non illumin…
2025
Garrick House 63 - 66 St Martin's Lane London WC2N 4JS
Display of external digital menu board measuring 0.57m x 0.42m and vinyl window manifesta…
2025
64 - 66 Charing Cross Road London WC2H 0BT
Display of two externally illuminated fascia sign measuring 0.5m x 2.005m, 0.48m x 2.939m…
2025
Basement And Ground Floor Unit 2B 10 - 14 Cranbourn Street London WC2H 7AG
Subdivision at ground floor retail units and use of the rear part of the ground floor and…
2025
Basement And Ground Floor Unit 2B 10 - 14 Cranbourn Street London WC2H 7AG
Subdivision at ground floor retail units and use of the rear part of the ground floor and…
2025
Wyndhams Theatre Charing Cross Road London WC2H 0DA
Replacement of an external fire-escape staircase - facing the north section of St. Martin…
2025
138 Long Acre London WC2E 9AA
Display of one non illuminated awning measuring 1.2m x 5.66m to front elevation at ground…
2025
22 Cranbourn Street London WC2H 7AA
Use of the public highway measuring 6.75m x 1.5m for placing of 4 x tables, 16 x chairs…
2025
64 - 66 Charing Cross Road London WC2H 0BT
Display of two internally illuminated lettering fascia sign measuring 500mm x 2005mm and…
2025
13 Slingsby Place London WC2E 9AB
Variation of condition 5 of planning permission dated 09 February 2023 (RN: 22/08534/FULL…
2021
Approved
Slingsby Place London
1 x honey locust (T1, St martins courtyard): Reduce lateral branches to give 2m clearance…
2021
Approved
22 Cranbourn Street London WC2H 7AA
Retention of an extract duct at roof level and air intake duct on rear elevation.
2021
Approved
Basement And Ground Floor 19 Newport Court London WC2H 7JS
Alterations to shopfront; installation of strip lighting above and below fascia board; re…
2021
Refused
4 Upper St Martin's Lane London WC2H 9NY
Replacement shopfront and adjacent window.
2021
Withdrawn
14 Upper St Martin's Lane London WC2H 9FB
Replacement of ground floor entrance door and a replacement illuminated canopy projecting…
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application.
View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Track this application
Development Site At 5 - 9 Great Newport Street London WC2H 7JA
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