30-33 Sloane Street, London, SW1X 9NE Data via plota.co.uk

CA/25/05147 - Advertisement consent Approved

Proposal

Installation of 3no. temporary non-illuminated banner advertisement displays to side, corner and frontage of nos. 30-33 Sloane Street. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
5 Sept 2025
✓
Approved
6 Nov 2025

Approved on 6 Nov 2025 · Last checked 23 Oct 2026

Planning committee

Decided by Kensington and Chelsea Planning Applications Committee on 4 Nov 2025.

Approved unanimously

As officers recommended.

  • Officers advised approval because the temporary, non-illuminated banners would not harm visual amenity or highway safety.
  • The highways service raised no objection, and there were no public speakers.
  • The committee unanimously approved advertising consent with the recommended conditions.
Read how the committee decided The proposal, site and history, officers’ assessment, consultation, committee discussion, vote and decision.

Source: Plota analysis of Kensington and Chelsea's committee minutes of 4 Nov 2025.

Documents

View the documents on the council's website ↗

Site constraints 10

Hans Town conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Tree preservation order
Consent is needed before work on protected trees.
Not every council has published its orders as open data, so no order shown is not proof there is none.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Knightsbridge
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project about 1068 m away: Thames Tideway Tunnel
The site is about 1068 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 103 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Registered park or garden about 125 m away: Cadogan Place; 2 listed buildings within 150 m of the postcode pin; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 12 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
SW1X 9NE
Received
5 Sept 2025
Validated
5 Sept 2025
Ward
Brompton and Hans Town
Case officer
Show
Target decision
31 Oct 2025
Decision
Granted
Decision date
6 Nov 2025
Applicant
Show

How this decision compares

Decided in 62 days from validation, about the council's usual 61 days. Approved, as 90% of advertisement consent here are.

46%decided within 8 weeks
90%approved
239decided in the last year

Plota live figures for advertisement consent decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
30 Sept 2025

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
30 Pavilion Road, London, SW1X 0HJ
Use of the site as an hotel (Use Class C1): changing the use of 2no approved on-site resi…
PP/25/05721
2025 Approved
183-184 Sloane Street, London, SW1X 9QP
Replacement of shopfront and new signage at ground and basement levels.
PP/25/05742
2025 Approved
183-184 Sloane Street, London, SW1X 9QP
Replacement of shopfront and new signage at ground and basement levels. Individually back…
CA/25/05743
2025 Approved
Flat 5 and 6, Shelton House, 181 Sloane Street, London, SW1X 9QN
Replacement of existing air conditioning units, and insertion of new internal and externa…
PP/25/05158
2025 Approved
183-184 Sloane Street, London, SW1X 9QP
Replacement of two existing windows located on rear fa?ade of unit with two ventilation l…
PP/25/05406
2025 Approved
183-184 Sloane Street, London, SW1X 9QP
Printed vinyl applied to temporary hoarding
CA/25/05203
2025 Approved
181-182 Sloane Street, London, SW1X 9QP
Installation of single projecting flagpole with a branded flag; the flag will project at…
CA/25/04869
2025 Withdrawn
Flat 5 & 6, Shelton House, 181 Sloane Street, London, SW1X 9QN
Replacement of existing air conditioning units, and insertion of new internal and externa…
PP/25/02395
2025 Withdrawn
On highway outside, 20-22 Sloane Street, London SW1X 9NE
Removal of an existing InLink Unit, and the deployment of a replacement Street Hub 3 unit…
CA/25/02090
2025 Withdrawn
On highway outside, 20-22 Sloane Street, London SW1X 9NE
Removal of an existing InLink Unit, and the deployment of a replacement Street Hub 3 unit…
PP/25/02089
2024 Approved
Outside 15-17 Harriet Walk, London, SW1X 9JQ
Addition of a public bench, sheltering canopy, and cigarette bin to external publicly acc…
PP/24/06188
2024 Approved
20-22 Sloane Street, London, SW1X 9NE
Replacement signage with front-lit lettering, internally illuminated signage to front ele…
CA/24/07494
2024 Approved
20-22 Sloane Street, London, SW1X 9NE
Replacement windows. Replacement signage with front-lit lettering, internally illuminated…
PP/24/07493
2024 Approved
Flat 81, 50 Sloane Street, LONDON, SW1X 9SN
Construction of single storey extension to eighth floor flat and associated works.
PP/24/07145
2024 Approved
42 Lowndes Square, LONDON, SW1X 9JL
Roof level air conditioning condenser x2 units replacement and instalation of x1 addition…
PP/24/05077
2024 Approved
20-22 Sloane Street, LONDON, SW1X 9NE
Installation of non-illuminated hoarding advertisement
CA/24/05257
2024 Approved
26-27 Sloane Street, LONDON, SW1X 9NE
Relocation of existing air conditioning units from ground floor garage to external roof d…
PP/24/04511
2024 Withdrawn
31-33 Sloane Street, LONDON, SW1X 9NE
Prune 1 x tree (outside front of No 31)***WITHDRAWN***
ARB/24/04968
2024 Approved
Basement, Ground and First Floor, 43-45 Sloane Street, LONDON, SW1X 9LU
Installation of two flagpoles with branded flags with white background and display "PRADA…
CA/24/03861
2024 Approved
26-27 Sloane Street, LONDON, SW1X 9NE
Installation of 2No. non-illuminated branded flag poles
CA/24/01854
2017 Approved
39 & 40 Lowndes Square, London, SW1X 9JL
Verification and renumbering of the residential units located at 39 and 40 Lowndes Square…
SNN/17/00346
2017 Approved
Fourth Floor, Knowsley House, 173-176 Sloane Street, London, SW1X 9QG
Verification Order required following the change of use of the fourth floor of Knowsley H…
SNN/17/00009
2016 Approved
39 Sloane Street, LONDON, SW1X 9LP
Installation of shopfront and associated signage
PP/16/07121
2016 Approved
39 Sloane Street, LONDON SW1X 9LP
Installation of No1 internally illuminated fascia sign and non-illuminated stickers on th…
CA/16/07100
2016 Approved
Knowsley House, 173-176 Sloane Street, LONDON, SW1X 9QG
Installation of new plant and relocation of existing plant at roof level; installation of…
PP/16/05432
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings