Dermal Technology Labs Keele University IC4 Keele Road Keele Newcastle Under Lyme Staffordshire ST5 5SP Data via plota.co.uk

26/00346/ADV - Advert Application Approved
Signs & adverts

Proposal

Removal of existing high level building identification sign and installation of new illuminate company sign Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
12 May 2026
✓
Consultation
22 May 2026
✓
Approved
7 Jul 2026

Approved on 7 Jul 2026 · Delegated Decision · Last checked 16 Jul 2026

Documents

View the documents on the council's website ↗

Site constraints 5

Registered park or garden: Keele Hall
Nationally designated heritage. Its significance and setting carry great weight.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Coal mining development high risk area
Recorded coal mining features at or near the surface. Most planning applications here need a coal mining risk assessment.
From the Mining Remediation Authority, formerly the Coal Authority. The development high risk area marks recorded coal mining features at or near the surface: mine shafts and adits, shallow workings, mine gas and former opencast sites. Most planning applications there need a coal mining risk assessment; householder applications, changes of use and some minor works are exempt. Mine entry positions come from old plans and can be out by several metres, and unrecorded workings can exist anywhere in the coalfield.
Coal mining risk assessments ↗
Also on the record
1 listed building within 150 m of the postcode pin; Inside the Keele built-up area; Natural England's Provisional ALC map (1:250,000, 1970s) had this area as grade 3, but it predates the buildings here and the current map does not class it as farmland.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Mining Remediation Authority and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

14 Aug 2026Pending

Hazeley Paddocks Keele Road Keele Newcastle Under Lyme Staffordshire ST5 5AL

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12 Aug 2026Pending

Site Of Former Hamptons Metal Merchants Keele Road Newcastle Under Lyme Staffordshire ST5 5AA

Variation of condition 14 (surface water drainage) of planning permission 14/009...

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15 Apr 2026Approved

Land South Of Hazeley Paddocks Keele Road Keele Newcastle Under Lyme Staffordshire ST5 5AL

Application for permission in principle for one dwelling

26/00271/PIP

Nearby new applications

15 Sept 2026Pending

Keele Leisure Centre Keele University Keele Newcastle Staffordshire ST5 5BG

Proposed 12m by 15m Salt Barn at Keele University Sports Centre.

26/00681/FUL
11 Sept 2026Pending

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Important details

Council
Newcastle under Lyme
Application type
Advert Application
Postcode
ST5 5SP
Received
12 May 2026
Validated
12 May 2026
Ward
Keele
Parish
Keele
Case officer
Show
Target decision
7 Jul 2026
Decision
Permit
Decision date
7 Jul 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Bowman Riley Architects

How this decision compares

Decided in 56 days from validation, about the council's usual 54 days. Approved, as 100% of advertisement consent here are.

79%decided within 8 weeks
100%approved
15decided in the last year

Plota live figures for advertisement consent decided by Newcastle under Lyme in the last twelve months, from validation. Newcastle under Lyme decision record →

Consultation & key dates

Alt. reference
PP-14903281
Planning Portal ref
PP-14903281
Consultation
22 May 2026
Comments by
12 Jun 2026
Statutory expiry
7 Jul 2026
Env. assessment
No

Historical activity at this location

12 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2021 Approved
Keele University Science Park Keele Road Keele Newcastle Under Lyme Staffordshire ST5 5SP
Application for approval of mechanical ventilation or air conditioning plant as required…
17/00934/2CN15
2021 Approved
Keele University Science Park Keele Road Keele Newcastle Under Lyme Staffordshire ST5 5SP
Application for approval of mechanical ventilation or air conditioning plant as required…
17/00934/2CN15
2019 Approved
Cobra Biologics Keele University Science Park Keele Newcastle Under Lyme Staffordshire
Variation of condition 2 of planning application 17/01027/FUL for amendment to the approv…
19/00900/FUL
2019 Approved
Cobra Biologics Keele University Science Park Keele Newcastle Under Lyme Staffordshire
Variation of condition 2 of planning application 18/01013/FUL for amendment to the approv…
19/00901/FUL
2019 Approved
Cobra Biologics Keele University Science Park Keele Newcastle Under Lyme Staffordshire
Ground floor extension to east flank of the Stephenson Building to provide a revised staf…
18/01013/FUL
2019 Approved
Cobra Biologics Keele University Science Park Keele Newcastle Under Lyme Staffordshire
Ground floor extension to east flank of the Stephenson Building to provide a revised staf…
18/01013/FUL
2018 Approved
Cobra Biologics Keele University Science Park Three Mile Lane Keele Newcastle Under Lyme Staffordshire
Application for approval of a landscaping scheme as required by condition 4 of planning p…
17/01027/CN04
2018 Approved
Darwin Building 2 Keele University Science Park Keele Newcastle Under Lyme Staffordshire
Single storey extension to rear of the Darwin Building
18/00237/FUL
2018 Approved
Cobra Biologics Keele University Science Park Keele Newcastle Under Lyme Staffordshire
Additional mechanical plant to support a new cleanroom proposed to be installed in the gr…
17/01027/FUL
2017 Approved
Keele University Science Park Keele Newcastle Under Lyme Staffordshire
Installation of additional recirculating external air handling unit (AHU) including some…
17/00669/FUL
2017 Approved
Nursery Building Car Park University Drive Keele University Keele ST15 5BG
Resurfacing and alteration of existing car park
17/00279/FUL
2017 Approved
Nursery Building Car Park University Drive Keele University Keele ST15 5BG
Resurfacing and alteration of existing car park
17/00279/FUL
Newcastle under Lyme
Planning Authority Score
6.5/10
Good
#78 of 296 councils
Relevant to this application:
Other decisions

Newcastle under Lyme ranks #133 out of 296 councils for householder decision speed. Householder applications are more likely to be approved here than most councils, with a 98% approval rate vs 90% nationally.

More permissive than most councils
98% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Newcastle under Lyme decision statistics
Based on MHCLG data, the year to March 2026
93%
Overall approval rate
Above avg (87%) #61 of 296
98%
Householder approved
Above avg (90%) #19 of 296
68%
Decided in 8 weeks
Above avg (63%) #133 of 296
41%
Extended time limit
Below avg (41%) #159 of 296
80%
Minor dwellings approved
109 decided (1-9 homes)
85%
Major dwellings approved
13 decided (10+ homes)
97%
Change of use approved
30 decided
485
Total decisions
34 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings