Travelodge Riverwell Square Shrodells Road Watford Hertfordshire WD18 0HA Data via plota.co.uk

26/00355/ADV - Advert Application Approved

Proposal

Consent to display internally illuminated 1x double sided totem sign, 4x sets of individual letters and logos, 2x entrance signs, 6x set of feature light. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
8 May 2026
✓
Approved
3 Jul 2026

Approved on 3 Jul 2026 · Delegated Decision · Last checked 5 Jul 2026

Site constraints 4

Also on the record
Radon affected area, class 2; Local nature reserve about 418 m away: Lairage Land; 1 listed building within 150 m of the postcode pin; Inside the Watford (Watford) built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Watford
Application type
Advert Application
Postcode
WD18 0HA
Received
8 May 2026
Validated
8 May 2026
Ward
Vicarage
Case officer
Show
Target decision
3 Jul 2026
Decision
Advertisement Consent
Decision date
3 Jul 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Ashleigh Signs

How this decision compares

Decided in 56 days from validation, about the council's usual 54 days. Approved, as 100% of signs and adverts here are.

88%decided within 8 weeks
100%approved
33decided in the last year

Plota live figures for signs and adverts decided by Watford in the last twelve months, from validation. Watford decision record →

Consultation & key dates

Alt. reference
PP-14916366
Planning Portal ref
PP-14916366
Env. assessment
No
Watford
Planning Authority Score
6.2/10
Average
#96 of 296 councils
Relevant to this application:
Other decisions

Watford is faster than most councils at deciding householder applications, ranking #41 out of 296. Only 21% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Watford is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Watford decision statistics
Based on MHCLG data, the year to March 2026
79%
Overall approval rate
Below avg (87%) #268 of 296
81%
Householder approved
Below avg (90%) #276 of 296
80%
Decided in 8 weeks
Above avg (63%) #41 of 296
21%
Extended time limit
Below avg (41%) #21 of 296
66%
Minor dwellings approved
41 decided (1-9 homes)
100%
Major dwellings approved
5 decided (10+ homes)
43%
Change of use approved
7 decided
526
Total decisions
111 refused in the year to March 2026