Basement and Ground Floor, 10 Pembridge Road, London, W11 3HL Data via plota.co.uk

CA/26/02226 - Advertisement consent Approved
Signs & adverts

Proposal

Installation and display of 1 x internally illuminated fascia logo sign, 1x internally illuminated door sign, 2x TV display screens with intermittent colour changing LED tiles and 1x internally illuminated halo projecting sign Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
16 Apr 2026
✓
Approved
12 Aug 2026

Approved on 12 Aug 2026 · Last checked 21 Oct 2026

Planning committee

Decided by Kensington and Chelsea Planning Applications Committee on 11 Aug 2026.

Approved

As officers recommended.

  • Officers advised granting consent because the advertisements would not harm visual amenity or highway and public safety.
  • Eight objections raised concerns about illumination, the shopfront design, the street scene and nearby Conservation Areas.
  • The committee granted consent as recommended and requested continued enforcement monitoring of illumination and conditions.
Read how the committee decided The proposal, site history, officers’ assessment, objections, committee decision and additional monitoring request.

Source: Plota analysis of Kensington and Chelsea's committee minutes of 11 Aug 2026.

Documents

View the documents on the council's website ↗

Site constraints 9

2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Notting Hill Gate
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
33 listed buildings within 150 m of the postcode pin
Nearest: 4, Pembridge Gardens W2, Grade II, about 6 m from the postcode pin · 33 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 33 with distances
Historic England ↗
Conservation area about 6 m away: Pembridge
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Also on the record
Tree preservation order about 5 m away; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
W11 3HL
Received
16 Apr 2026
Validated
16 Apr 2026
Ward
Pembridge
Case officer
Show
Target decision
11 Jun 2026
Decision
Granted
Decision date
12 Aug 2026
Applicant
Show
Leaseholder
Show

How this decision compares

Decided in 118 days from validation, 51 days slower than Kensington and Chelsea's median of 67 for signs and adverts. Approved, as 91% of signs and adverts here are.

42%decided within 8 weeks
91%approved
272decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
22 May 2026

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2019 Approved
Change of use of basement and ground floor from an amusement arcade (Sui Generis) to rest…
PP/19/02840
Within ~100m

Nearby activity

2025 Refused
Ground Floor, 6 Pembridge Road, London, W11 3HL
Display of new advertisement A-board signage outside main entrance door.
CA/25/06664
2025 Refused
Ground Floor, 19 Pembridge Road, London, W11 3HG
Display an A-Board measuring approximately 70cm wide by 100cm tall on the pavement next t…
CA/25/05527
2025 Approved
11 Ladbroke Road, London, W11 3PA
Amalgamation of two 1No bedroom residential units at ground and lower ground floor (Flat…
PP/25/04347
2025 Refused
Basement And Ground Floor, 16 Pembridge Road, London, W11 3HL
Replacement of shopfront with 6no. centralised fully glazed sliding doors, and 6no. fixed…
PP/25/04033
2025 Approved
Radford House, 1 Pembridge Gardens, London, W2 4EE
FELL 3 x unspecified shrubs, in rear garden.
ARB/25/04387
2025 Approved
19 Pembridge Gardens, London
FELL 1 x False Acacia (front) and Prune 1 x False Acacia (front), 1 x Horse Chestnut (rea…
ARB/25/03373
2025 Refused
76-78 Notting Hill Gate, London, W1S 3EQ
Change of use of first floor from Use Class E (commercial, business and service) use to U…
PP/25/01799
2025 Withdrawn
Pavement, North side of Notting Hill Gate, outside nos. 96-98 and 100 Notting Hill Gate, London, W11 3QA
Removal of InLink Unit, and deployment of replacement Street Hub 3 unit. Installation of…
CA/25/01243
2025 Withdrawn
Pavement, North side of Notting Hill Gate, outside nos. 96-98 and 100 Notting Hill Gate, London, W11 3QA
Removal of InLink Unit, and deployment of replacement Street Hub 3 unit
PP/25/01242
2025 Approved
19 Pembridge Gardens, London
Prune 1 x False Acacia and 1 x Tree of Heaven (front garden)
ARB/25/00997
2024 Approved
17 Pembridge Gardens, LONDON, W2 4EA
Prune 1 x Magnolia, 1 x Cherry, 1 x London plane (rear)
ARB/25/00022
2024 Approved
Flats 2, 3, 4, 6 and 7, 18 Pembridge Gardens, London, W2 4DU
Proposed interior works to Flats 2, 3, 4, 6 and 7 involving: Removal of newer partition i…
LB/24/08017
2024 Withdrawn
Flats 2, 3, 4, 6 and 7, 18 Pembridge Gardens, London, W2 4DU
Proposed interior works to Flats 2, 3, 4, 6 and 7 involving: Removal of newer partition i…
CL/24/07953
2024 Approved
Cabmen's Shelter, Centre Ground, Opposite 8 and 10 Kensington Park Road, London, W11
Installation of a retractable awning to the window on the eastern elevation (Retrospectiv…
LB/24/06618
2024 Approved
78 Notting Hill Gate, LONDON, W11 3HS
Installation of kitchen extract duct and associated external alterations
PP/24/04717
2024 Approved
102 Notting Hill Gate, LONDON, W11 3QA
Shopfront alterations including replacement glazed door.
CA/24/05090
2024 Approved
102 Notting Hill Gate, LONDON, W11 3QA
Shopfront alterations including replacement glazed door.
PP/24/05089
2024 Refused
Public House, 11 Pembridge Road, LONDON, W11 3HQ
Change of use comprising conversion of first-floor theatre space to customer trade area…
PP/24/02262
2024 Refused
66-70 Notting Hill Gate, LONDON, W11 3HT
Installation of two non-illumnated projecting signs on front elevation (Retrospective app…
CA/24/03269
2024 Approved
Public House, 11 Pembridge Road, LONDON, W11 3HQ
Installation of replacement signage including 1x illuminated projecting sign, 1x illumina…
CA/24/03129
2018 Approved
On highway outside of 100 Notting Hill Gate, London, W11 3JS
Installation of telephone kiosk on pavement.
PA/18/00507
2017 Approved
47-69 Notting Hill Gate, LONDON, W11 3JS
Variation of condition 2 (approved drawings) of planning permission 16/05236 for amendmen…
PP/17/07174
2018 Approved
21 Ladbroke Road, LONDON, W11 3PA
Upgrade roof at second floor level, retaining external characteristics. Renew roof coveri…
PP/18/00152
2017 Approved
61 Notting Hill Gate, LONDON, W11 3JS
Variation of condition 1 (tables and chairs - limited period) of planning permission 16/0…
PP/17/07206
2017 Approved
19 Pembridge Gardens, LONDON, W2 4EA
Prune 1 x Robinia (front)
ARB/17/06930
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.