Development Site (Nova) At Bressenden Place Victoria Street Allington Street And Buckingham Palace Road London SW1E 5EF Data via plota.co.uk
26/02744/ADV - Advert Application (ADV)
Approved
Proposal
Display of one non illuminated Lioness sculpture for the Pride in the Quarter Trail measuring 1.1m x 0.9m located on Sir Simon Milton Square for a temporary period from 01 June 2026 to 10 August 2026. Data via plota.co.uk
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View original council record ↗Last checked
Application progress
✓
Received
24 Apr 2026
✓
Approved
19 May 2026
Approved on 19 May 2026 · Delegated Decision · Last checked 7 Jul 2026
Documents 7
Decision & officer reports 2
Plans & drawings 2
Application forms 1
Site constraints 14
Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 3.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Town centre: Victoria Street
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Conservation area about 0 m away: Westminster Cathedral
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
6 listed buildings within 150 m of the postcode pin
Nearest: Victoria Palace Theatre, Grade II*, about 28 m from the postcode pin · 1 Grade I, 2 Grade II*, 3 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 6 with distances
- 28 mVictoria Palace TheatreGrade II*
- 57 mClock at Junction of Victoria Street and Vauxhall Bridge Road Little BenGrade II
- 91 mNew Victoria TheatreGrade II*
- 126 mVictoria Station Arcade including Nos. 15 and 16 Terminus Place, and Nos. 9-14 Terminus Place (facade only)Grade II
- 127 mSutton HouseGrade II
- 130 mWestminster CathedralGrade I
National infrastructure project about 776 m away: Thames Tideway Tunnel
The site is about 776 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 11 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Registered park or garden about 238 m away: Buckingham Palace; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Not green belt · No scheduled monument at the site
Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- SW1E 5EF
- Received
- 24 Apr 2026
- Validated
- 24 Apr 2026
- Ward
- St James's
- Case officer
- Show
- Target decision
- 19 Jun 2026
- Decision
- Application Permitted
- Decision date
- 19 May 2026
- Decision level
- Delegated Decision
- Applicant
- Show
- Agent
- We Are Placemaking
How this decision compares
Decided in 25 days from validation, 12 days faster than Westminster's median of 37 for signs and adverts. Approved, as 84% of signs and adverts here are.
This one25d
Council37d
UK55d
73%decided within 8 weeks
84%approved
922decided in the last year
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Consultation & key dates
- Alt. reference
- PP-14884932
- Planning Portal ref
- PP-14884932
- Env. assessment
- No
Historical activity at this location
50 previous applications on record - archival context, not part of the live application.
This property
Previous applications at this address
2024
Installation into the Nova development of certain retained elements dismantled pursuant t…
2024
Variation of conditions 1 and 14 of planning permission dated 12 March 2020 (RN 18/10917/…
2023
Approved
Removal of 3 kiosks and replacement of the existing parasols with retractable awnings.
2022
Approved
Display of 4 internally illuminated fascia signs at the entrances to building measuring 0…
2022
Approved
Display of non-illuminated sign on hoarding measuring 2.4m x 129.96m.
2021
Approved
Removal of conditions 30 and 66 and variation of condition 31 of planning permission date…
2018
Approved
Variation of condition 37 of permission dated 08/03/2016 (ref 15/08006/FULL) for Construc…
2018
Approved
Construction of a ground floor plus part four, six and seven storey building (Building 7b…
2020
Approved
Temporary display of non-illuminated advertisements on hoardings measuring 2.4m x 3.15m a…
2019
The installation into the Nova development of certain of the retained elements dismantled…
2019
Approved
Variation of condition 37 of permission dated 08/03/2016 (ref 15/08006/FULL) for Construc…
2019
Withdrawn
Variation of condition 37 of permission dated 08/03/2016 (ref 15/08006/FULL) for Construc…
2018
Approved
Request for scoping opinion for under Regulation 15 of the Town and Country Planning (Env…
2018
Approved
Temporary hosting of events for three years, for no more than three months in a calendar…
2018
Approved
Display of internally illuminated high-level sign measuring 0.55m x 3.5m.
2018
Approved
Display of externally illuminated graphics on existing hoarding Section A (directly north…
2017
Approved
Use of two areas of public highway measuring 3m x 2m and 12m x 2m for the placing of 5 pa…
2017
Approved
Display of internally illuminated light box behind glazing, measuring 0.74m x 2.77m; inte…
2017
Approved
Display of internally illuminated projecting sign measuring 525mm x 775mm at Unit 5.
2017
Approved
Display of three internally illuminated signs measuring 1150mm x 1150mm, 1150mm x 1150mm…
2017
Approved
Installation of 5 'Nova' wayfinding signs within the Nova development.
2017
Approved
Display of two internally illuminated projecting signs measuring 500x500mm; two internall…
2023
Details of external tables and chairs pursuant to Condition 32 of planning permission dat…
2023
Approved
Detailed drawings of proposed machinery and equipment (Building maintenance unit (BMU), c…
2023
Approved
Details of surface water source control measures pursuant to Condition 24 of planning per…
Within ~100m
Nearby activity
2025
Approved
5 Cardinal Walk London SW1E 5JE
Variation of Conditions 2 and 5 of planning permission dated 13th March 2012 (RN 15/00011…
2025
Approved
(Including First Floor No. 80) First Floor 100 Victoria Street London SW1E 5JL
Display of non-illuminated 38 lamppost banners each measuring 0.8m x 2m between 13 July 2…
2025
169 Victoria Street London SW1E 5NA
Installation of two internally illuminated ATM collars to replace existing, each measurin…
2024
Portland House Bressenden Place London SW1E 5BH
Display of externally illuminated wayfinding signage in two locations one fronting Bresse…
2024
155 Victoria Street London SW1E 5NA
Application to confirm that the proposed unrestricted operation (i.e. 24 HOUR) of the res…
2024
Apollo Victoria 17 - 18 Wilton Road London
Installation of 2no. chillers to the existing roof top plant area and associated works to…
2024
Approved
2 Wilton Road London SW1V 1AN
Installation of 1 No. Ericsson Alpha Wireless AWL3964-T0-C-BL small cell antenna (mounted…
2024
171 Victoria Street London SW1E 5NN
Refurbishment and extension of existing office building to create additional Class E floo…
2024
6 Cathedral Walk London SW1E 5JH
Temporary placement of six winter pods along the Cardinal Walk elevation of the existing…
2024
Evelyn Mansions Carlisle Place London SW1P 1NH
Installation of new gas main kiosk GC6
2024
Approved
169 Victoria Street London SW1E 5NA
New ATM signage to replace existing.
2024
Approved
100 Victoria Street London SW1E 5JL
Installation of structural strengthening works to the existing canopy at Cardinal Place E…
2024
92 Victoria Street London SW1E 5JL
Display of advertisment integrated into the Communication Hub unit and comprises an LCD p…
2024
Approved
100 Victoria Street London SW1E 5JL
Display of two non-illuminated information points measuring 2.7m x 1.38m; ten non-illumin…
2023
Approved
100 Victoria Street London SW1E 5JL
Installation of public realm works across Cardinal Place Estate including seating and pla…
2024
Portland House Bressenden Place London SW1E 5BH
Change of use of the crown level (Levels 29 and 30) to flexible dual use (Office Amenity…
2024
Approved
333 Vauxhall Bridge Road London SW1V 1EJ
Display of two non-illuminated ATM customer information signs each measuring 0.72m x 0.42…
2024
Approved
333 Vauxhall Bridge Road London SW1V 1EJ
Alterations to shopfront including removal of three external machines and replacement wit…
2023
Approved
Portland House Bressenden Place London SW1E 5BH
Display of low-level non-illuminated advertisements on hoarding fronting Bressenden Place…
2023
Approved
333 Vauxhall Bridge Road London SW1V 1EJ
Display of four vinyls in four windows measuring a total of 4 m x 11.56 m.
2016
Withdrawn
Payphone Site Outside 324 Vauxhall Bridge Road London SW1V 1AA
Display of illuminated digital panel, measuring 1.650 m x 0.928 m, as part of new telepho…
2017
Withdrawn
Payphone Site Outside 324 Vauxhall Bridge Road London SW1V 1AA
Replacement of existing telephone kiosk with new kiosk
2017
Withdrawn
Payphone Site Outside 116 Edgware Road London W2 2DZ
Replacement of existing telephone kiosk with new kiosk
2017
Approved
Allington Street London
Installation of a cycle hire docking station (23m long) consisting of a maximum of 28 doc…
2017
Approved
326 Vauxhall Bridge Road London SW1V 1AA
Use of the public highway measuring 0.85m x 4.9m for the placing of four tables and eight…
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application.
View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Track this application
Development Site (Nova) At Bressenden Place Victoria Street Allington Street And Buckingham Palace Road London SW1E 5EF
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