37-42 Sloane Street, London, SW1X 9LP Data via plota.co.uk

CA/26/01570 - Advertisement consent Approved
Signs & adverts

Proposal

Installation of one non-illuminated advertising banner on scaffolding shroud to front elevation Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
23 Feb 2026
✓
Approved
28 May 2026

Approved on 28 May 2026 · Last checked 22 Oct 2026

Planning committee

Decided by Kensington and Chelsea Planning Applications Committee on 26 May 2026.

Approved unanimously

As officers recommended.

  • Officers advised approval because the temporary shroud would screen scaffolding without harming visual amenity or highway safety.
  • The committee unanimously granted advertising consent subject to the recommended conditions.
Read how the committee decided The proposed banner, officers’ assessment, public comments, committee decision and conditions.

Source: Plota analysis of Kensington and Chelsea's committee minutes of 26 May 2026.

Documents

View the documents on the council's website ↗

Site constraints 10

Hans Town conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Tree preservation order
Consent is needed before work on protected trees.
Not every council has published its orders as open data, so no order shown is not proof there is none.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Knightsbridge
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project about 1033 m away: Thames Tideway Tunnel
The site is about 1033 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 68 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Registered park or garden about 92 m away: Cadogan Place
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Also on the record
4 listed buildings within 150 m of the postcode pin; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
SW1X 9LP
Received
23 Feb 2026
Validated
23 Feb 2026
Ward
Brompton and Hans Town
Case officer
Show
Target decision
20 Apr 2026
Decision
Granted
Decision date
28 May 2026
Applicant
Show
Leaseholder
Show

How this decision compares

Decided in 94 days from validation, 27 days slower than Kensington and Chelsea's median of 67 for signs and adverts. Approved, as 91% of signs and adverts here are.

42%decided within 8 weeks
91%approved
272decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
1 May 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
30 Pavilion Road, London, SW1X 0HJ
Use of the site as an hotel (Use Class C1): changing the use of 2no approved on-site resi…
PP/25/05721
2025 Approved
183-184 Sloane Street, London, SW1X 9QP
Replacement of shopfront and new signage at ground and basement levels.
PP/25/05742
2025 Approved
183-184 Sloane Street, London, SW1X 9QP
Replacement of shopfront and new signage at ground and basement levels. Individually back…
CA/25/05743
2025 Approved
Flat 5 and 6, Shelton House, 181 Sloane Street, London, SW1X 9QN
Replacement of existing air conditioning units, and insertion of new internal and externa…
PP/25/05158
2025 Approved
51 and 52 Sloane Street, London, SW1X 9SW
Variation of conditions 2 (compliance with approved drawings) and 8 (use of roof as terra…
PP/25/05533
2025 Approved
30-33 Sloane Street, London, SW1X 9NE
Installation of 3no. temporary non-illuminated banner advertisement displays to side, cor…
CA/25/05147
2025 Approved
183-184 Sloane Street, London, SW1X 9QP
Replacement of two existing windows located on rear fa?ade of unit with two ventilation l…
PP/25/05406
2025 Approved
50A Sloane Street, London, SW1X 9LU
Installation of shopfront branding, including logo on the awning and two back-lit signs o…
CA/25/05297
2025 Approved
183-184 Sloane Street, London, SW1X 9QP
Printed vinyl applied to temporary hoarding
CA/25/05203
2025 Approved
181-182 Sloane Street, London, SW1X 9QP
Installation of single projecting flagpole with a branded flag; the flag will project at…
CA/25/04869
2025 Withdrawn
50A Sloane Street, London, SW1X 9LU
Installation of a retractable awning incorporating branding to shop frontage.***WITHDRAWN…
PP/25/04933
2025 Approved
8 Herbert Crescent, London, SW1X 0EZ
Installation of condenser unit for basement kitchen and replacement kitchen and dishwashe…
PP/25/03474
2025 Approved
Carlton Tower Hotel, Cadogan Place, London, SW1X 9PY
Installation of non-illuminated signage with built-up de-scaled stainless steel powder co…
CA/25/04247
2025 Refused
8 Herbert Crescent, London, SW1X 0EZ
Installation of condenser unit for the basement kitchen and replacement kitchen and dishw…
PP/25/02616
2025 Withdrawn
Flat 5 & 6, Shelton House, 181 Sloane Street, London, SW1X 9QN
Replacement of existing air conditioning units, and insertion of new internal and externa…
PP/25/02395
2025 Approved
51-52 Sloane Street, London SW1X 9SW
Confirmation that under Section 192 of the Town and Country Planning Act 1990 (as amended…
CL/25/00460
2024 Approved
Outside 15-17 Harriet Walk, London, SW1X 9JQ
Addition of a public bench, sheltering canopy, and cigarette bin to external publicly acc…
PP/24/06188
2024 Approved
Flat 81, 50 Sloane Street, LONDON, SW1X 9SN
Construction of single storey extension to eighth floor flat and associated works.
PP/24/07145
2024 Approved
51 and 52 Sloane Street, LONDON, SW1X 9SW
Variation of condition 2 (compliance with approved drawings) of planning permission 23/04…
PP/24/06522
2024 Approved
20-22 Sloane Street, LONDON, SW1X 9NE
Installation of non-illuminated hoarding advertisement
CA/24/05257
2016 Approved
39 Sloane Street, LONDON SW1X 9LP
Installation of No1 internally illuminated fascia sign and non-illuminated stickers on th…
CA/16/07100
2016 Withdrawn
Basement To Second Floor, 51 Sloane Street, LONDON, SW1X 9SW
Use of part of the building at basement, ground, first and second floors for D1 medical u…
PP/16/07446
2016 Approved
1 Cadogan Place, LONDON, SW1X 9PU
Variation of condition 2 (Compliance with approved drawings) of planning permission 16/02…
PP/16/05708
2016 Approved
Cadogan Place, Outside Carlton Tower Hotel, Cadogan Place, LONDON, SW1X 9PY
Installation of 2 x DSLAM equipment cabinets olive green, Height 1600mm x Length 1200mm x…
NOT/16/07270
2016 Approved
Knowsley House, 173-176 Sloane Street, LONDON, SW1X 9QG
Installation of new plant and relocation of existing plant at roof level; installation of…
PP/16/05432
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.